social buzz lab | Social Media Consultants | Roanoke, VA

12 Benefits of Collaborating with a Brand Influencer

We have seen an increase in the trend with influencer marketing. We used to call this “Word of Mouth” advertising, but it is more than just putting in a good word for your brand. A social media influencer, or brand ambassador, is a person who fits your demographic and has high influence and is well trusted by their followers on social media platforms. Influencers tend to work with multiple brands to showcase their products. Companies are not only touching their influencer but reaching their … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Social Networking, Strategy Tagged with Advertising, apparel social media, brand ambassador, brand awarness, brand loyalty, Build Brand Loyalty and Trust, building relationships, Create Connections With Additional Audiences, demographic, Exhibit Authenticity, Expand Brands Reach, Gain Marketplace Insights, Gather UGC, Generate Sales Leads, Improve SEO and Search Results, Increase Brand Awarness, Increase Conversion Rates, Increase Engagement, influencer, influencer marketing, Influencer Program, Marketing a brand, online influencer, SEO results, social buzz lab, social influencer, social media, Soffe, Strengthen Customer Satisfaction, target reach, UGC, user generated content, Word of Mouth

Tips for a Successful Facebook Live Experience

By John Lusher 7 Comments

Live streaming has really taken off in the last few years with platforms like Periscope or Meerkat and now Facebook. Facebook launched this feature in February of 2016 and has really changed the game this year with videos such as the mom with the Chewbacca mask. This video has have over 160 million views and shows how powerful Facebook Live can be when used correctly. View here for this example: https://www.facebook.com/candaceSpayne/videos/10209653193067040/ This feature is free to … [Read more...]

Filed under: BUZZ, Facebook, Marketing, Social Media, Social Networking Tagged with buzz, connections, engagement, engaging, facebook, Facebook Live, facebook page, Live, marketing, marketing strategy, Questions and Answers, social buzz lab, social media, social media strategy, social networking, video, Video Streaming

10 Strategies to Get More Likes on Your Social Posts

By Patsy Stewart 7 Comments

Do you ever wonder why a company similar to yours is getting more likes and interaction on their posts, but you are posting more frequently? They could be getting a ton of shares, likes and tweets due to the approach they are taking when deciding what to post. Sometimes it is better to make those personal connections or just think outside the box. Here are a few strategies to help you get more likes and shares on your social media platforms. 1. Timing Is Everything Posting your … [Read more...]

Filed under: BUZZ, Social Media Tagged with apparel social media, be interact, be social, C-Media Company, create and post, Create good content, cross promote, engagement, facebook, fan interaction, hashtags, instagram, interact, Junk Food Clothing, More Likes, More Likes on Posts, Notations, NY Collection, pinterest, Salt Life, So, social buzz lab, social converstaion, social media, Social Media Content, Soffe, timing, twitter

Introducing Our Newest Client: Notations

By Patsy Stewart 4 Comments

John and I just returned from an exciting trip to New York City, where we met with the President and VP of Operations for our new apparel client, Notations. Notations is a manufacturer of womens and misses clothing found in many major department stores. Their products are sold under the Notations and NY Collection labels. Notations is located near Times Square on Broadway in the fashion district. They occupy the 40th floor of their building with a phenomenal view overlooking the Empire State … [Read more...]

Filed under: Branding, BUZZ, Marketing, News and Events Tagged with apparel industry, apparel marketing, apparel social media, Digital Designing, Fashion, fashion process, Garment Creations, marketing, Misses Clothing, New Client, New York City, Notations, Notations Clothing Co, Notations NY, Notations Operations, Pattern Makers, Sales, Seamstresses, social buzz lab, social innovation, social media, social media buzz, social media maarketing, stories, team, Telling a story, Women, Women's Clothing

How One Caterpillar Dealer Conquered Social Media

By Patsy Stewart 5 Comments

We would like to boast a little about our client, Carter Machinery, a Cat dealer located in Virginia. We have been working with Carter since their initial entrance into social media several years ago. During that time, the Social Buzz Lab has worked closely with the entire Marketing Department at Carter to successfully build their presence on all of the major platforms, including Facebook, Instagram, Twitter, Google+ and YouTube. This digital presence has enabled Carter Machinery to interact … [Read more...]

Filed under: BUZZ, Facebook, Instagram, Marketing, Social Media, Social Networking, Strategy Tagged with 100000 Fans, Advertising, ALS Bucket Challenge, Apps, Blog, buzz, Carter, Carter Machinery, Cat, Caterpillar, caterpillar dealer, cover photo, facebook, facebook fans, Fans, Heavy Equipment, interaction, Milestones, Out of the box, Posting, social buzz lab, social media, social media strategy, Tips and Tricks, visual

Media Team Formed for Roanoke South Peak Community

By Patsy Stewart 5 Comments

For Immediate Release South Peak Forms Media Team Four local agencies will work to keep the public informed about progress at the luxury community in Roanoke County. Roanoke, Va. (January 15, 2013) – The South Peak community has announced the formation of a media team that combines the expertise of four local media companies: Firefli Media of Roanoke, C-Media Company LLC, of Moneta, Sellavision Media LLC, of Moneta and the Carlin Agency Public Relations, of Roanoke. “Their combined … [Read more...]

Filed under: BUZZ, News and Events Tagged with C-Media Company, carlin agency, condominiums, Firefli Media, john carlin, marketing team, media team, public relations, roanoke, roanoke va, Sellavision, social buzz lab, social media, social media strategy, South Peak, South Peak Community, South Peak Living, virginia

Happy Holidays from The Social Buzz Lab

By Patsy Stewart Leave a Comment

The SBL Team would like to take this time to wish you a very Happy Holiday season. As another year winds down, we are grateful for you... our readers, our clients, our collaborators and our friends. We wish you a holiday filled with peace and happiness and a prosperous New Year. A special thanks to Erika Bentley, Social Buzz Lab Visual Marketing Specialist, for designing our "Social" holiday tree. … [Read more...]

Filed under: BUZZ, News and Events Tagged with holiday, holiday tree, social buzz, social buzz lab, social media tree

Reflecting on Our First Year – The Birth of a Business

By Patsy Stewart 1 Comment

Time flies when you're having fun and I literally mean that. I find it hard to believe that it's been a year since the birth of my company. My baby is celebrating it's first birthday! It seems like it was only a few months ago when I was trying to come up with the perfect name and bouncing it off of my friends and confidants. I shared many iterations of names but I was sure I had made the right choice when I came up with The Social Buzz Lab. They all agreed! I did hours of research, applied … [Read more...]

Filed under: BUZZ, News and Events Tagged with branding, business, buzz, clients, company, gratitude, marketing, social buzz lab, we build buzz

10 Simple Steps to Get Started with Google+

By Patsy Stewart 9 Comments

The Social Buzz Lab frequently conducts training and seminars on Social Media. We recently had our first gathering of the new year for our Meetup2.0 Group in Roanoke, VA. John Lusher and I (add me to your circles) did a 45 minute training on how to get started with Google Plus. We started with the simple steps and ended the meeting with a hands-on live Hangout. 10 Simple Steps to Get Started with Google+ To set up a Google+ account you need a Google account (Gmail works). Once you … [Read more...]

Filed under: Google+, Social Networking Tagged with circles, google, google plus, google+, hangout, how to, social buzz lab, training

Don’t Do It!! Three Things That Can Zap the Buzz

By Patsy Stewart 1 Comment

Several weeks ago our Team had the pleasure of participating in the Montgomery County Chamber of Commerce Business Expo held at the beautiful Conference Center at The Inn of Virginia Tech. This was one of the best events we have participated in and a special thanks goes to the Montgomery Chamber staff for a job well done! There were several hundred business owners expected to tour the Expo, so since we are in the social media business, we decided to provide a handout that included a list … [Read more...]

Filed under: BUZZ, Social Networking, Strategy Tagged with do not do, don't do, don't do on social media, how to, inn at Virginia Tech, john lusher, montgomery county chamber, social buzz lab, social media, social media etiquette, team

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