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Pulling the Plug on Google Authorship

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Big News for the social media community!  On August 28th, 2014 John Muller announced on Google+ that Google Authorship program is coming to an end*.  For those who are unfamiliar of what this experiment was; it began in 2011.  The idea was to help minimize spam in the search engine results page (SERPs) by listing the authors and linking them to their posts.  With all the other participants in the social media world, Google tried to join the game but was a little late. This is a great example … [Read more...]

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The Author Rank Building Machine Infographic

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Author Rank Machine

I spend a lot of time stressing the importance of Google Authorship to our clients.  I love this animated infographic designed by Daniel Dannenberg of Vertical Measures demonstrating Author Rank  and how to build your authorship and become an authoritative figure in your industry. It all starts with creating great content and ends with increased traffic to your website. Data Graphic by Vertical Measures   … [Read more...]

Filed under: Marketing, Strategy Tagged with , , , , , , , , ,

3 New Enhancements to Google+

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Google+ is a part of the marketing strategy for Social Buzz Lab Clients. We were thrilled when Sara McKinley, Product Manager at Google announced on her Google+ profile some changes and improvements to profiles and pages today. Larger Cover Photos   Cover photos are much larger than before (up to 2120px by 1192px), and they display in 16x9 when fully expanded.  We're really excited about all the possibilities the larger cover images will present. An Easier Way to Edit Your Info  The … [Read more...]

Filed under: BUZZ, Google+ Tagged with , , , , , , , , , ,

How To Get the Best Results From Google Search

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Most of us use Google to search. In fact, we have replaced search in our vocabulary with Google.  It's very frustrating to search for something and have the results come up with everything but what you're looking for. Mashable ran a great post on Google Search Tips with an interactive graphic created by OnlinePhD.org.  Become a Google Master with these 20 Google Search Tips … [Read more...]

Filed under: Social Media Optimization Tagged with , , , , , ,

3 Ways to Benefit From Google Search Plus Your World

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Google recently released one of the biggest changes to its search engine in a decade.  With the input of only a few characters you will get personalized results based on content from Google+  profiles, posts, photos and business pages. Google explains,  "We’re transforming Google into a search engine that understands not only content, but also people and relationships." 3 User Benefits from Google Search Plus Your World Find People Online - when you start entering characters in a name … [Read more...]

Filed under: Google+, Social Media Optimization Tagged with , , , , , , , ,

10 Simple Steps to Get Started with Google+

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The Social Buzz Lab frequently conducts training and seminars on Social Media. We recently had our first gathering of the new year for our Meetup2.0 Group in Roanoke, VA.  John Lusher and I (add me to your circles) did a 45 minute training on how to get started with Google Plus. We started with the simple steps and ended the meeting with a hands-on live Hangout. 10 Simple Steps to Get Started with Google+ To set up a Google+ account you need a Google account (Gmail works). Once you … [Read more...]

Filed under: Google+, Social Networking Tagged with , , , , , , ,

Two New Gmail Updates to Enhance Google+ Experience

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My email of choice is Gmail and I often recommend Google Apps for our business clients. The main reason I heart gmail is because of the integration it supports in all of the tools I use for management, research and collaboration.  Google recently released a new look for Gmail. Two Gmail Updates that Integrate Google+ There is a new tab on the left sidebar that allows users to sort incoming mail from contacts based on the Google+ circle  they belongs to.  This allows you the ability to sort … [Read more...]

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