Welcome to The Social Buzz Lab
At The Social Buzz Lab, we help businesses build buzz that actually converts. By integrating marketing strategies, managed social media, content creation, and graphic design, we create consistent, intentional messaging across every platform that matters to your business. We focus on engaging the right audience, amplifying your brand through meaningful connections, and leveraging both human creativity and AI precision to drive real results, not just noise.
Not Your Usual Agency
Get to know the Buzz Difference
Since 2010, The Social Buzz Lab has been helping small to mid-sized businesses simplify and strengthen their marketing. We combine smart strategy, content creation, social media, advertising, graphic design and websites, to blend human creativity with AI-powered precision so business owners can focus on running their business, not managing their marketing.
Growth
The Social Buzz Difference
We don’t just “do marketing” for businesses, we become their marketing partner, bringing clarity, consistency, and execution where chaos usually lives.
Marketing Strategy
Here at the Social Buzz Lab we don’t believe marketing is one-size-fits-all. Let us help you find the right strategy for your brand.
Websites
The online world is constantly changing and so are websites. Let us work with you to help you find the right web solution for your company in today’s world.
Social Media
From start to finish, our team is ready to help with your social media. We’ll partner with you to handle as much or as little as you need.
Content Creation
Your content needs to be able to stop your ideal client in their tracks and engage them where they are. We can help you get your message out.
Specialists
Meet Our Team
John Lusher
Founder & CEO
“The Mad Scientist”
John Lusher is the President of The Social Buzz Lab, a strategy-first marketing agency that helps businesses build buzz that actually converts. With decades of experience across media, sales, advertising, and digital marketing, John specializes in turning scattered marketing efforts into clear, connected strategies.
Known for blending human creativity with AI precision, John helps brands cut through the noise with content that connects, campaigns that perform, and systems that scale. He partners closely with business owners and marketing teams to create clarity, momentum, and measurable results, not just more posts.
At his core, John is a connector, strategist, and lifelong student of marketing who believes the best results come from relationships, consistency, and smart execution.
Erika Bentley
Visual Marketing Specialist
Buzz Lab
With over 15 years of experience as graphic designer and professional photographer, Erika has worked with hundreds of clients across a wide variety of industries including healthcare, construction, real estate, digital influencers, and more. Born and raised in Floyd, Virginia, she has been living and creating in Knoxville, Tennessee since 2016.
Sami Riley
Lab Strategist
Buzz Lab
Sami is a creative marketing strategist with a B.S. in Retail Entrepreneurship and Merchandising from Florida State University’s College of Entrepreneurship. Introduced to digital marketing early on by her mom, she’s since carved out her own path in the industry—blending modern digital strategy with classic marketing principles. She loves helping brands tell authentic stories and bring ideas to life through social media, email marketing, content creation, branding, and new launch campaigns. With her experience across industries like legal services, therapy and wellness, and professional consulting, she’s developed a versatile skill set. Known for her creativity and eye for design, Sami brings both heart and strategy to every project she takes on.
Learn
About Us
In 2018, John Lusher, a long-term contractor with The Social Buzz Lab, and someone who shared that same philosophy as the founder, purchased the agency. Today, The Social Buzz Lab continues to do exactly what it set out to do from day one, partner with small and mid-sized businesses to simplify marketing, strengthen their presence, and support long-term success, now enhanced by modern tools and evolving technology.
Process
We’ll work closely with you to get to know your brand and vision. Our team of experts will take you through our Buzz Process to make sure that we’re all on the same page.
Planning
From there, our Buzz Lab will take extra care in crafting a perfect plan for your project or brand with specific timelines and execution to make sure you get MAXIIMUM BUZZ.
Performance
After your individual plan is created, our Buzz Lab will put everything in motion so that your brand is finally the buzz about town.
Our Clients
Meet Other Clients Just Like You
Feeling overwhelmed by your marketing in a constantly shifting landscape is perfectly normal. That’s exactly why we’re here. Here are some companies just like you that partnered with us to make their brand Buzz like it should, without the stress.
What They’re Saying
Testimonials
Get In Touch
We love local business and helping their brand find the reach that their brand deserves. Reach out to us today and experience The Social Buzz difference yourself – or just reach out and ask some questions and find out more!
Get to Know Us!
Take a moment and reach out to us today. We’d love to get to know you and your vision to see if the Social Buzz Lab can go to work with your brand and partner with you!
Book a Consultation
It’s Fast and Free!