Instagram Reels: How to Use Them for Your Business, No Experience Necessary

Are you looking for a way to create more engaging content for your Instagram account? If so, you should consider using Instagram Reels. Instagram Reels are short videos that can be up to 60 seconds long. They are a great way to show off your products or services, and they can be created without any video production experience or staff. In this blog post, we will give you simple tips on how to create Instagram Reels that will engage your audience and help promote your business. Creating … [Read more...]

3 Emerging Social Trends to Build Your Audience

It’s 2021. Has your marketing woken up to the new year yet? We’re specifically talking about your social media marketing. The social media landscape has developed rapidly over the past decade, and the Coronavirus didn’t slow down that progress. In fact, in some ways, it accelerated the growth of existing channels and features.  These days, interactive content is king. That includes both video and audio content. These mediums captivate your audience in ways that text cannot. Excitement, … [Read more...]

How to Use Instagram Stories for Lead Gen and Conversions

This is a guest post by Aljaz Fajmut founder of Nightwatch There are many ways to drive more leads to your site and bag more conversions, and one that’s especially hot at the minute is Instagram stories. In a nutshell, Instagram stories let users post pics and videos to their profile — but there’s a catch. After 24 hours, they vanish forever. It’s a lot like Snapchat, where content disappears in a similar fashion. Instagram stories have proven to be really popular, with CNN … [Read more...]

Tips for a Successful Facebook Live Experience

Live streaming has really taken off in the last few years with platforms like Periscope or Meerkat and now Facebook.  Facebook launched this feature in February of 2016 and has really changed the game this year with videos such as the mom with the Chewbacca mask.  This video has have over 160 million views and shows how powerful Facebook Live can be when used correctly. View here for this example: https://www.facebook.com/candaceSpayne/videos/10209653193067040/   This feature  is free to … [Read more...]

Client Spotlight – Savvy Dad

The best aspect of working in marketing and social media are the incredible clients you meet and work with.  Phoenix, Arizona based Savvy Dad personifies this to its fullest extent.  Our team met with and started a complete marketing and branding strategy with Greg Hague, founder of Savvy Dad, a short six weeks ago; and as the saying goes, "it's been quite a ride!" How Do We Serve Long Distance Clients You may be asking yourself, "what can The Social Buzz Lab do for an Arizona based website … [Read more...]

Self Promotion is a Social Turn Off

Self promotion, it's all about ME.

Self Promotion makes me sick! Doesn't it you? If you will indulge me just a bit, this post is going to be a combination of ranting against something that irritates me along with thoughts and action steps on how to "not be that person." Because let's face it, no one wants to be that person! Social isn't about self promotion. We've all seen them in our social media world and in our own lives;  people that constantly talk about themselves.  I am not talking about people that Tweet what they had … [Read more...]

Converting to Facebook Timeline Brand Page

Just as rantings about Facebook changing user's personal profiles have died down, now we have New Facebook Pages!  That's right, the Facebook Business Pages we have all grown to love is about to get a facelift!  If you are an administrator of a Facebook Page, you may have the option to make the switch now or you soon will.  All pages will automatically convert to the new format on March 30th.  The rumor was that the new page design would debut by the end of February, but like with most Facebook … [Read more...]

Eleven Things NOT To Do on Social Media

Social Media has become an active component of many marketing strategies. We recently developed a handout entitled,you guessed it, 11 Things NOT To Do on Social Media. We gave you a sneak peak in our post Don't Do It, Three Things that Can Zap the Buzz. Instead of just providing you with the list and making you read them all for yourself, our Social Media (mad) Scientist, John Lusher, put a video spin on some of these items.  We hope you enjoy!! John Lusher on Things NOT To Do on Social … [Read more...]