Social Networking | Social Media Consultants | Roanoke, VA

Choosing the Appropriate Social Media Platform for Your Content

Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them! Many companies constantly post but do not receive the results they are looking for. Once you know your readers, you will be able to promote not just what your company has to … [Read more...]

Filed under: BUZZ, Facebook, Google+, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Social Networking, Strategy, Twitter, Youtube Tagged with branding, brands, build relationships, cheat sheat, demo, engagement, facebook, google+, how to, infographic, integrated marketing, likeable, linkedin, marketing strategy, media platforms, personal brand, pinterest, pros vs cons, readers, social buzz, social media, social media strategy, social media tools, social networking, target reach, tools, twitter, visual

A Sneak Peek Behind the Scenes of a Successful Content Strategy

By Patsy Stewart 3 Comments

Have you ever been browsing through social platforms and wondered where all those interesting posts and amazing images come from? You're in luck! We are going to take you behind the scenes of what The Social Buzz Lab does to create engaging content and why it is so important for a brand and content strategy. The Social Buzz Lab works with many different kinds of companies. One niche area that is keeping us busy these days is the apparel industry. Some of our apparel companies … [Read more...]

Filed under: Branding, BUZZ, Facebook, Instagram, Marketing, Social Media, Strategy Tagged with apparel industry, apparel marketing, apparel social media, brand, branding, content strategy, facebook, graphic design, instagram, Junk Food Clothing, Salt Life, social media marketing, social media strategy, Soffe, visual content, visual marketing

How One Caterpillar Dealer Conquered Social Media

By Patsy Stewart 5 Comments

We would like to boast a little about our client, Carter Machinery, a Cat dealer located in Virginia. We have been working with Carter since their initial entrance into social media several years ago. During that time, the Social Buzz Lab has worked closely with the entire Marketing Department at Carter to successfully build their presence on all of the major platforms, including Facebook, Instagram, Twitter, Google+ and YouTube. This digital presence has enabled Carter Machinery to interact … [Read more...]

Filed under: BUZZ, Facebook, Instagram, Marketing, Social Media, Social Networking, Strategy Tagged with 100000 Fans, Advertising, ALS Bucket Challenge, Apps, Blog, buzz, Carter, Carter Machinery, Cat, Caterpillar, caterpillar dealer, cover photo, facebook, facebook fans, Fans, Heavy Equipment, interaction, Milestones, Out of the box, Posting, social buzz lab, social media, social media strategy, Tips and Tricks, visual

Instagram BUZZ – 10 Awesome Infographics

By Patsy Stewart 10 Comments

Everyone likes to take photos and share them with their friends. Instagram is the newest place to post, share photos and capture a picture BUZZ! Instagram is a free social photography application. Its purpose is to take, crop and filter photos. Devices compatible with Instagram are the iPhone, iPad, iPod Touch, and Android. This friendly photo application allows users to upload their photos to socially share in various applications such as: Facebook, Tumbler, Flickr, Twitter, … [Read more...]

Filed under: BUZZ, Instagram Tagged with baseball on instagram, brands on instagram, everything you need to know about instagram, history of instagram, how to, infographics, instagram, instagram buzz, instagram cheat sheet, instagram facts, instagram for business, instagram impact, instagram junkie, instagram tips, social media maarketing, visual, visual brand engagement

First #HootUpROA at Roanoke Higher Education Center

By Patsy Stewart 2 Comments

Hootsuite is coming to town with the first #HootUpROA, held at the Roanoke Higher Education Center. Our very own social media scientist, John Lusher has been working with Danielle Hatfield, a Hootsuite Envoy from North Carolina, to organize the event. The event is directed to those professionals and students in and around the Roanoke community who want to learn social media best practices using Hootsuite, one of the most popular social management tools. Mark your calendar for#HootUpROA, … [Read more...]

Filed under: News and Events, Twitter Tagged with Hootsuite, hootuproa, panel, panelist, roanoke, roanoke higher education center, roanoke va, twitter

Did a Google+ Enhancement Prompt this Facebook Change?

By Patsy Stewart Leave a Comment

Facebook news feed. There are both critics and proponents of this change but no one is really sure how it is going to effect a brand. One little change slipped through this week that we feel is really a big positive change for brands. This Facebook change is likely the result of the recent change Google made in it's brand pages on Google+. We are in a world of visual story telling. Google increased the size of their cover images and have never had any restrictions on text on the image. … [Read more...]

Filed under: BUZZ, Facebook, Google+ Tagged with 20% text rule, cover image, cover photo, facebook, facebook cover image, facebook news feed, facebook page, google page, google+, social media buzz, visually tell your story

3 New Enhancements to Google+

By sysadmin 113 Comments

Google+ is a part of the marketing strategy for Social Buzz Lab Clients. We were thrilled when Sara McKinley, Product Manager at Google announced on her Google+ profile some changes and improvements to profiles and pages today. Larger Cover Photos Cover photos are much larger than before (up to 2120px by 1192px), and they display in 16x9 when fully expanded. We're really excited about all the possibilities the larger cover images will present. An Easier Way to Edit Your Info The … [Read more...]

Filed under: BUZZ, Google+ Tagged with business page, circles, cover photo, google, google plus, google+, google+ business page, google+ profile, local reviews, marketing strategy, profile

You’re Freakin’ Kidding Me… You’re Not on Google+?

By Patsy Stewart 1 Comment

We've been actively creating Google+ business pages for our clients since Google released pages for businesses. When I'm asked to describe Google+ I often refer to it as Facebook without all of the drama. Many marketers have left Facebook for Google+. We've even heard debates from those who have questioned if Google+ would make it or if Facebook would eventually win the battle. As Forbes author Anthony Kosner wrote, Watch out Facebook, Google, Inc. could catch up. Data collected … [Read more...]

Filed under: BUZZ, Google+, Social Media Tagged with google image search, google page, google plus, google search, google search results, google+, google+ business page, why you should be on google+, why your business should be on google+

Self Promotion is a Social Turn Off

By John Lusher 98 Comments

Self Promotion makes me sick! Doesn't it you? If you will indulge me just a bit, this post is going to be a combination of ranting against something that irritates me along with thoughts and action steps on how to "not be that person." Because let's face it, no one wants to be that person! Social isn't about self promotion. We've all seen them in our social media world and in our own lives; people that constantly talk about themselves. I am not talking about people that Tweet what they had … [Read more...]

Filed under: Social Media, Social Networking, Strategy Tagged with build relationships, creating buzz, don't do on social media, engagement, facebook, how to, john lusher, marketing, network, promoting others, self promote, self promotion, social, social media, social networking, your network

6 Proven Ways to Grow Your Facebook Page Likes

By Patsy Stewart 27 Comments

So you have a Facebook business page. That's great, but creating a Facebook page is just the beginning. Sharing engaging content, being consistent and growing your fan base all important pieces of a successful strategy. In order to grow your "likes" you need to share content consistently and make sure the content is fresh and engaging. As we work with various clients from small businesses to corporations we have several strategies we implement to increase their likes and build an engaging … [Read more...]

Filed under: BUZZ, Facebook, Strategy Tagged with facebook, facebook fans, facebook likes, facebook page, grow your page likes, how to, how to get more fans, how to get more likes, invite friends to like your page, promote facebook posts, recommend page, recommend page to friends, sponsored ads

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