How to Prepare for a Black Friday Social Media Campaign

  I know everyone waits for Black Friday pretty much all year round; am I right?  And now with the advancement with the Internet we have Cyber Monday.  Black Friday is one of the major shopping days in the year just before Christmas.  It is called this due to many retailers claiming their numbers are in the highest on that day than any other that year.  To be in the black is a great thing for a company – red is what you don’t want.  Cyber Monday only started a few years ago when … [Read more...]

Using Social Media to Promote Holiday Campaigns

HAPPY LABOR DAY TO EVERYONE!!!  But what does Labor Day actually mean? This day occurs every first Monday in September, and is meant to recognize the American workers’ contributions to the United States economy.  For most of us…it is sale time and the end of summer.  You can build content around these themes to help transition readers or customers into a new season.   Using holidays, as a theme around your campaign or social media content is a great idea for large or small … [Read more...]