How One Caterpillar Dealer Conquered Social Media

We would like to boast a little about our client, Carter Machinery, a Cat dealer located in Virginia. We have been working with Carter since their initial entrance into social media several years ago. During that time, the Social Buzz Lab has worked closely with the entire Marketing Department at Carter to successfully build their presence on all of the major platforms, including Facebook, Instagram, Twitter, Google+ and YouTube.  This digital presence has enabled Carter Machinery to interact … [Read more...]

Social Media Quote by Gary Vaynerchuk

"Saying hello doesn’t have an ROI. It’s about building relationships." Gary Vaynerchuk Gary Vee has continuously reminded us that it's hard to see a typical ROI for social media. BUT, building relationships is the key to putting the dollars in the bank. When people know how you think, what you feel, that you care... that's when you see the ROI. … [Read more...]

Client Spotlight – Savvy Dad

The best aspect of working in marketing and social media are the incredible clients you meet and work with.  Phoenix, Arizona based Savvy Dad personifies this to its fullest extent.  Our team met with and started a complete marketing and branding strategy with Greg Hague, founder of Savvy Dad, a short six weeks ago; and as the saying goes, "it's been quite a ride!" How Do We Serve Long Distance Clients You may be asking yourself, "what can The Social Buzz Lab do for an Arizona based website … [Read more...]

Did a Google+ Enhancement Prompt this Facebook Change?

Facebook news feed.  There are both critics and proponents of this change but no one is really sure how it is going to effect a brand.  One little change slipped through this week that we feel is really a big positive change for brands.  This Facebook change is likely the result of the recent change Google made in it's brand pages on Google+.  We are in a world of visual story telling.  Google increased the size of their cover images and have never had any restrictions on text on the image. … [Read more...]

3 New Enhancements to Google+

Google+ is a part of the marketing strategy for Social Buzz Lab Clients. We were thrilled when Sara McKinley, Product Manager at Google announced on her Google+ profile some changes and improvements to profiles and pages today. Larger Cover Photos   Cover photos are much larger than before (up to 2120px by 1192px), and they display in 16x9 when fully expanded.  We're really excited about all the possibilities the larger cover images will present. An Easier Way to Edit Your Info  The … [Read more...]

You’re Freakin’ Kidding Me… You’re Not on Google+?

Google+ for Business

We've been actively creating Google+ business pages for our clients since Google released pages for businesses.  When I'm asked to describe Google+ I often refer to it as Facebook without all of the drama. Many marketers have left Facebook for Google+.  We've even heard debates from those who have questioned if Google+ would make it or if Facebook would eventually win the battle.   As Forbes author  Anthony Kosner wrote, Watch out Facebook, Google, Inc. could catch up. Data collected … [Read more...]

Media Team Formed for Roanoke South Peak Community

For Immediate Release South Peak Forms Media Team Four local agencies will work to keep the public informed about progress at the luxury community in Roanoke County.   Roanoke, Va. (January 15, 2013) – The South Peak community has announced the formation of a media team that combines the expertise of four local media companies:  Firefli Media of Roanoke, C-Media Company LLC, of Moneta, Sellavision Media LLC, of Moneta and the Carlin Agency Public Relations, of Roanoke. “Their combined … [Read more...]

Happy Holidays from The Social Buzz Lab

Happy Holidays from the Social Buzz Lab Team

The SBL Team would like to take this time to wish you a very Happy Holiday season.  As another year winds down, we are grateful for you... our readers, our clients, our collaborators and our friends.  We wish you a holiday filled with peace and happiness and a prosperous New Year. A special thanks to Erika Bentley, Social Buzz Lab Visual Marketing Specialist,  for designing our "Social" holiday tree. … [Read more...]

6 Proven Ways to Grow Your Facebook Page Likes

Get More Facebook Likes

So you have a Facebook business page.  That's great, but creating a Facebook page is just the beginning. Sharing engaging content, being consistent and growing your fan base all important pieces of a successful strategy.  In order to grow your "likes" you need to share content consistently and make sure the content is fresh and engaging. As we work with various clients from small businesses to corporations we have several strategies we implement to increase their likes and build an engaging … [Read more...]