Two New Gmail Updates to Enhance Google+ Experience

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My email of choice is Gmail and I often recommend Google Apps for our business clients. The main reason I heart gmail is because of the integration it supports in all of the tools I use for management, research and collaboration.  Google recently released a new look for Gmail. Two Gmail Updates that Integrate Google+ There is a new tab on the left sidebar that allows users to sort incoming mail from contacts based on the Google+ circle  they belongs to.  This allows you the ability to sort … [Read more...]

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3 Takeaways from Internet Summit 2011

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Social Buzz Lab at Internet Summit 2011

The Social Buzz Lab attended the Internet Summit 2011 last week in Raleigh North Carolina. More than 1800 technology, marketing and social media professionals emerged eager to learn from the 120 presenters representing some of the most influential companies including representatives from Google, Yahoo, Discovery Communications, TheLadders , ESPN and keynote speaker, Gary Vaynerchuk, Co-founder of VaynerMedia and host of DailyGrape.com. We returned from the Internet Summit so pumped up and … [Read more...]

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6 Topics for Video Success in Your Business

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You've heard about it but are you doing it?  Doing what you say...  using video as a part of your social marketing strategy!  We consistently suggest to our clients to use video.  With today's technology you can easily create a video yourself using your smart phone, a tablet or a flip video camera. Other times you may want to hire a professional videographer to capture those special moments. Here are 6 great topics you can capture on video. Tutorial or How-to Product or Service … [Read more...]

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Facebook Page Browser Video Tutorial Plus 11 Additional Tips

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There have been an ever increasing number of Facebook Business pages popping up. Many companies have outsourced their social media while a great number are managing their own content and startegies. I recently wrote a guest post on Handshake 2.0 about the 10 Things You Should Know Facebook Business Pages.  After writing that post I thought of another tool that Facebook released nearly a year ago and most users just don't know about it.  The best way I could think of to describe this feature and … [Read more...]

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Eleven Things NOT To Do on Social Media

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Social Media has become an active component of many marketing strategies. We recently developed a handout entitled,you guessed it, 11 Things NOT To Do on Social Media. We gave you a sneak peak in our post Don't Do It, Three Things that Can Zap the Buzz. Instead of just providing you with the list and making you read them all for yourself, our Social Media (mad) Scientist, John Lusher, put a video spin on some of these items.  We hope you enjoy!! John Lusher on Things NOT To Do on Social … [Read more...]

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Don’t Do It!! Three Things That Can Zap the Buzz

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The Social Buzz Lab Team

Several weeks ago our Team had the pleasure of participating in the Montgomery County Chamber of Commerce Business  Expo held at the beautiful Conference Center at The Inn of Virginia Tech.  This was one of the best events we have participated in and a special thanks goes to the Montgomery Chamber staff for a job well done! There were several hundred business owners expected to tour the Expo, so since we are in the social media business, we decided to provide a handout that included a list … [Read more...]

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Protecting Your Website from a Hostage Situation

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website held hostage

In the past few weeks we have worked with several new clients who have been held hostage to their web developer or hosting services provider. It's such an uneasy feeling to need information and not be able to get it.  That is exactly what happened to these clients. The situation, in each case, was somewhat different but the outcome was the same.  Their website service provider had not provided them access to their domain or hosting accounts and would NOT willingly provide it. Most small … [Read more...]

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Three Reasons to Take Twitter Seriously

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Twitter is one of the most mis-understood social networking platforms. Most people find it complicated and hard to grasp and understand.  How can you sell a product using 140 characters? Why does anyone care what you had for breakfast? Who wants to bothered with text messages from people you don't know? What value could you possibly gain from 140 characters? As an early adopter of social media, I have been using  twitter since 2007. Did I understand the value of  those early 140 character … [Read more...]

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Gary Vaynerchuk and a Cultural Shift

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Even though a few weeks have passed since Gary Vaynerchuk was at Virginia Tech, it amazes me how often I still think about his presentation and recall one of his memorable nuggets.  I'm thankful for the opportunity I had to see him and I applaud the tenacity of Virginia Tech Professor John Boyer and all of the efforts he used to bring GaryVee to Burris Hall on April 27. We filled a truck load of social media enthusiasts from Roanoke and headed to Blacksburg. Gary was everything we expected … [Read more...]

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6 Benefits of a Custom Facebook Profile Image

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Sweet Frog Culpeper VA

We spend a lot of time and money getting the best company logo designed for our brands. Why don't you put that same effort into the profile image for your Facebook page?  I recently had a discussion with Anne Clelland, President of Handshake Media, about the benefits of having a custom designed profile image.  She posted it on her Handshake2.0 blog. Erika Bentley, Graphic Designer for the Social Buzz Lab, does a phenomenal job of designing the image to express your brand. The maximum space … [Read more...]

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