marketing | Social Media Consultants | Roanoke, VA

“Marketing Is No Longer About The Stuff That You Make.”

Seth Godin is one of the most well known names in marketing today. He is a best selling author, entrepreneur and public speaker who founded both Yoyodyne and Squidoo. His blog, http://www.sethgodin.com/sg/ , is very inspiring and extremely popular. Seth believes “marketing is no longer about the stuff that you make, but about the stories you tell.” Marketing is ever changing and today selling the product has become more about the connections you create. With all the choices … [Read more...]

Filed under: BUZZ, Marketing, Quotes, Social Media Tagged with brand, build relationships, buzz, connections, content marketing, engagement, Entrepreneur, Market Ideas, marketing, Marketing a brand, marketing strategy, Message, Products, public speaker, Seth Godin, social media marketing, social media strategy, Stories you tell

Tips for a Successful Facebook Live Experience

By John Lusher 7 Comments

Live streaming has really taken off in the last few years with platforms like Periscope or Meerkat and now Facebook. Facebook launched this feature in February of 2016 and has really changed the game this year with videos such as the mom with the Chewbacca mask. This video has have over 160 million views and shows how powerful Facebook Live can be when used correctly. View here for this example: https://www.facebook.com/candaceSpayne/videos/10209653193067040/ This feature is free to … [Read more...]

Filed under: BUZZ, Facebook, Marketing, Social Media, Social Networking Tagged with buzz, connections, engagement, engaging, facebook, Facebook Live, facebook page, Live, marketing, marketing strategy, Questions and Answers, social buzz lab, social media, social media strategy, social networking, video, Video Streaming

Top 25 Social Media Blog Sites You Should Be Following

By Patsy Stewart 248 Comments

Are you looking for some great social media blogs? There are so many social media blogs out there its hard to choose just a few! In honor of Social Media Day, we are going to share with you our 25 favorite social media blogs, in no order. These are all based on content, quality, engagement, and success. Our top 25 Blog Posts to read and follow : Simply Measured This is an impressive social media company with a lot to offer! Not only do they maintain their clients accounts, but they … [Read more...]

Filed under: BUZZ, Marketing, Social Media Tagged with be social, Blog, Blog Posts, branding, conversation, engagement, how to, integrated marketing, marketing, Marketing Plan, marketing strategy, social buzz, social converstation, social media, Social Media Content, social media marketing, social media strategy, social networking, Strategy, To Do, top 25, Top 25 Blog Posts, Top Social Media Posts

Make the Customer the Hero of Your Story

By Patsy Stewart 2 Comments

Many businesses create a story that showcases the product as the "Hero". If you really want your customers to buy or appreciate your product then you should make them the hero or star of the story, not your business. Ann Handley, MarketingProfs Chief Content Officer, wrote a great article that explains in a modern tone what it really means to make your customer the hero of your. Click on the link below to read her … [Read more...]

Filed under: BUZZ, Marketing, Quotes, Social Media, Strategy Tagged with Ann Handley, be social, brand, build relationships, business, buzz, Chief Content Office, connections, engagement, Hero, Hero of the Story, how to, marketing, marketing strategy, networking, social buzz, social media, social media buzz, social media quote, social network, visual

Introducing Our Newest Client: Notations

By Patsy Stewart 4 Comments

John and I just returned from an exciting trip to New York City, where we met with the President and VP of Operations for our new apparel client, Notations. Notations is a manufacturer of womens and misses clothing found in many major department stores. Their products are sold under the Notations and NY Collection labels. Notations is located near Times Square on Broadway in the fashion district. They occupy the 40th floor of their building with a phenomenal view overlooking the Empire State … [Read more...]

Filed under: Branding, BUZZ, Marketing, News and Events Tagged with apparel industry, apparel marketing, apparel social media, Digital Designing, Fashion, fashion process, Garment Creations, marketing, Misses Clothing, New Client, New York City, Notations, Notations Clothing Co, Notations NY, Notations Operations, Pattern Makers, Sales, Seamstresses, social buzz lab, social innovation, social media, social media buzz, social media maarketing, stories, team, Telling a story, Women, Women's Clothing

Top 25 Social Media Influencers You Should Follow

By Patsy Stewart 25 Comments

It's important to stay connected and in the moment in any social media platform. Following the right people can be essential. They can influence how you think, how you connect with others and how you and learn. Learning from experts in your field or in business can help you achieve greater results and allows you to see different objectives while coming to your own conclusions. If you already follow these individuals, you know what we’re talking about! If you aren’t following these … [Read more...]

Filed under: BUZZ, Marketing, Social Media Tagged with bestsellers, brand, branding, build relationships, buzz, engagement, facebook, influences, Leaders, marketing, marketing strategy, networking, online influencer, Should be following, social media buzz, social media following, social media guru, social media leaders, social media maarketing, social media marketing, social media speaker, social media strategy, social network, top 25, top 25 influencers, Top influencers I should follow, twitter, who should i follow

Why is it so important to attend social media conferences

By Patsy Stewart 1 Comment

Having a job in social media is amazing. There are still lots of people who think that you just sit on Facebook all day, but there is more to it than that. One figures out your social media strategy, finding the right time to post, understanding what works and what does not, and building strong connections with clients and fans on a daily basis. By attending a conference one is able to connect with others who are like you. You can learn from others as well as what is new and evolving in the … [Read more...]

Filed under: Branding, BUZZ, Marketing, Social Media, Social Media Optimization, Social Networking, Strategy Tagged with Conference, connections, Content, design, facebook, instagram, internet summit, knowledge, marketing, seo, social innovation, social media, Social Media conference, social media experience, social media strategy, twitter

How to Prepare for a Black Friday Social Media Campaign

By Patsy Stewart Leave a Comment

I know everyone waits for Black Friday pretty much all year round; am I right? And now with the advancement with the Internet we have Cyber Monday. Black Friday is one of the major shopping days in the year just before Christmas. It is called this due to many retailers claiming their numbers are in the highest on that day than any other that year. To be in the black is a great thing for a company – red is what you don’t want. Cyber Monday only started a few years ago when … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Social Networking, Strategy Tagged with Black Friday, facebook, Holiday Campaign, instagram, marketing, networking, orginization, pinterest, promotion, reaserach, Shopping, social media, social media campaign, social media marketing, Thanksgiving, thanksgiving campaign, twitter

Self Promotion is a Social Turn Off

By John Lusher 98 Comments

Self Promotion makes me sick! Doesn't it you? If you will indulge me just a bit, this post is going to be a combination of ranting against something that irritates me along with thoughts and action steps on how to "not be that person." Because let's face it, no one wants to be that person! Social isn't about self promotion. We've all seen them in our social media world and in our own lives; people that constantly talk about themselves. I am not talking about people that Tweet what they had … [Read more...]

Filed under: Social Media, Social Networking, Strategy Tagged with build relationships, creating buzz, don't do on social media, engagement, facebook, how to, john lusher, marketing, network, promoting others, self promote, self promotion, social, social media, social networking, your network

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