“Marketing Is No Longer About The Stuff That You Make.”

  Seth Godin is one of the most well known names in marketing today.  He is a best selling author, entrepreneur and public speaker who founded both Yoyodyne and Squidoo. His blog, http://www.sethgodin.com/sg/ ,  is very inspiring and extremely popular.  Seth believes “marketing is no longer about the stuff that you make, but about the stories you tell.”  Marketing is ever changing and today selling the product has become more about the connections you create. With all the choices … [Read more...]