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Tips for a Successful Facebook Live Experience

Live streaming has really taken off in the last few years with platforms like Periscope or Meerkat and now Facebook. Facebook launched this feature in February of 2016 and has really changed the game this year with videos such as the mom with the Chewbacca mask. This video has have over 160 million views and shows how powerful Facebook Live can be when used correctly. View here for this example: https://www.facebook.com/candaceSpayne/videos/10209653193067040/ This feature is free to … [Read more...]

10 Strategies to Get More Likes on Your Social Posts

By Patsy Stewart 7 Comments

Do you ever wonder why a company similar to yours is getting more likes and interaction on their posts, but you are posting more frequently? They could be getting a ton of shares, likes and tweets due to the approach they are taking when deciding what to post. Sometimes it is better to make those personal connections or just think outside the box. Here are a few strategies to help you get more likes and shares on your social media platforms. 1. Timing Is Everything Posting your … [Read more...]

Filed under: BUZZ, Social Media Tagged with apparel social media, be interact, be social, C-Media Company, create and post, Create good content, cross promote, engagement, facebook, fan interaction, hashtags, instagram, interact, Junk Food Clothing, More Likes, More Likes on Posts, Notations, NY Collection, pinterest, Salt Life, So, social buzz lab, social converstaion, social media, Social Media Content, Soffe, timing, twitter

How to Utilize Pinterest as a Marketing Tool

By Patsy Stewart 1 Comment

Pinterest was first released in 2010 with the first pin being a photo of a cut out paper shape of a couple kissing on a bike, pinned by co-founder Ben Silbermann. After a few hiccups it didn’t take long to join Facebook and Twitter at the top of social media. This is an app for everyone with many different topics. Pinners can share, create, repost and collect information in pictures or videos. You can store these “Pins” on boards you create that have specific themes. It started as more of a … [Read more...]

Filed under: BUZZ Tagged with Advertising, Applications, Be Interactive, Boards, Business Tools, Check Your Sources, create, Create Pins, facebook, Getting Started, how to, Know Your Audience, Marketing Plan, marketing with pinterest, Organization, Pinners, pinterest, pinterest for business, Plan for Success, Scheduling Your Message, Share, social, social buzz, social media, Themes, Tracking Results, twitter, Writing Your Message

Top 25 Social Media Influencers You Should Follow

By Patsy Stewart 25 Comments

It's important to stay connected and in the moment in any social media platform. Following the right people can be essential. They can influence how you think, how you connect with others and how you and learn. Learning from experts in your field or in business can help you achieve greater results and allows you to see different objectives while coming to your own conclusions. If you already follow these individuals, you know what we’re talking about! If you aren’t following these … [Read more...]

Filed under: BUZZ, Marketing, Social Media Tagged with bestsellers, brand, branding, build relationships, buzz, engagement, facebook, influences, Leaders, marketing, marketing strategy, networking, online influencer, Should be following, social media buzz, social media following, social media guru, social media leaders, social media maarketing, social media marketing, social media speaker, social media strategy, social network, top 25, top 25 influencers, Top influencers I should follow, twitter, who should i follow

Why is it so important to attend social media conferences

By Patsy Stewart 1 Comment

Having a job in social media is amazing. There are still lots of people who think that you just sit on Facebook all day, but there is more to it than that. One figures out your social media strategy, finding the right time to post, understanding what works and what does not, and building strong connections with clients and fans on a daily basis. By attending a conference one is able to connect with others who are like you. You can learn from others as well as what is new and evolving in the … [Read more...]

Filed under: Branding, BUZZ, Marketing, Social Media, Social Media Optimization, Social Networking, Strategy Tagged with Conference, connections, Content, design, facebook, instagram, internet summit, knowledge, marketing, seo, social innovation, social media, Social Media conference, social media experience, social media strategy, twitter

How to Prepare for a Black Friday Social Media Campaign

By Patsy Stewart Leave a Comment

I know everyone waits for Black Friday pretty much all year round; am I right? And now with the advancement with the Internet we have Cyber Monday. Black Friday is one of the major shopping days in the year just before Christmas. It is called this due to many retailers claiming their numbers are in the highest on that day than any other that year. To be in the black is a great thing for a company – red is what you don’t want. Cyber Monday only started a few years ago when … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Social Networking, Strategy Tagged with Black Friday, facebook, Holiday Campaign, instagram, marketing, networking, orginization, pinterest, promotion, reaserach, Shopping, social media, social media campaign, social media marketing, Thanksgiving, thanksgiving campaign, twitter

Choosing the Appropriate Social Media Platform for Your Content

By Patsy Stewart 4 Comments

Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them! Many companies constantly post but do not receive the results they are looking for. Once you know your readers, you will be able to promote not just what your company has to … [Read more...]

Filed under: BUZZ, Facebook, Google+, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Social Networking, Strategy, Twitter, Youtube Tagged with branding, brands, build relationships, cheat sheat, demo, engagement, facebook, google+, how to, infographic, integrated marketing, likeable, linkedin, marketing strategy, media platforms, personal brand, pinterest, pros vs cons, readers, social buzz, social media, social media strategy, social media tools, social networking, target reach, tools, twitter, visual

A Sneak Peek Behind the Scenes of a Successful Content Strategy

By Patsy Stewart 3 Comments

Have you ever been browsing through social platforms and wondered where all those interesting posts and amazing images come from? You're in luck! We are going to take you behind the scenes of what The Social Buzz Lab does to create engaging content and why it is so important for a brand and content strategy. The Social Buzz Lab works with many different kinds of companies. One niche area that is keeping us busy these days is the apparel industry. Some of our apparel companies … [Read more...]

Filed under: Branding, BUZZ, Facebook, Instagram, Marketing, Social Media, Strategy Tagged with apparel industry, apparel marketing, apparel social media, brand, branding, content strategy, facebook, graphic design, instagram, Junk Food Clothing, Salt Life, social media marketing, social media strategy, Soffe, visual content, visual marketing

How One Caterpillar Dealer Conquered Social Media

By Patsy Stewart 5 Comments

We would like to boast a little about our client, Carter Machinery, a Cat dealer located in Virginia. We have been working with Carter since their initial entrance into social media several years ago. During that time, the Social Buzz Lab has worked closely with the entire Marketing Department at Carter to successfully build their presence on all of the major platforms, including Facebook, Instagram, Twitter, Google+ and YouTube. This digital presence has enabled Carter Machinery to interact … [Read more...]

Filed under: BUZZ, Facebook, Instagram, Marketing, Social Media, Social Networking, Strategy Tagged with 100000 Fans, Advertising, ALS Bucket Challenge, Apps, Blog, buzz, Carter, Carter Machinery, Cat, Caterpillar, caterpillar dealer, cover photo, facebook, facebook fans, Fans, Heavy Equipment, interaction, Milestones, Out of the box, Posting, social buzz lab, social media, social media strategy, Tips and Tricks, visual

Did a Google+ Enhancement Prompt this Facebook Change?

By Patsy Stewart Leave a Comment

Facebook news feed. There are both critics and proponents of this change but no one is really sure how it is going to effect a brand. One little change slipped through this week that we feel is really a big positive change for brands. This Facebook change is likely the result of the recent change Google made in it's brand pages on Google+. We are in a world of visual story telling. Google increased the size of their cover images and have never had any restrictions on text on the image. … [Read more...]

Filed under: BUZZ, Facebook, Google+ Tagged with 20% text rule, cover image, cover photo, facebook, facebook cover image, facebook news feed, facebook page, google page, google+, social media buzz, visually tell your story

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