Social Media Consultants | Roanoke, VA | The Social BUZZ Lab
We Build BUZZ using social media!
You've heard about it but are you doing it? Doing what you say... using video as a part of your social marketing strategy! We consistently suggest to our clients to use video. With today's technology you can easily create a video yourself using your smart phone, a tablet or a flip video camera. Other times you may want to hire a professional videographer to capture those special moments. Here are 6 great topics you can capture on video. Tutorial or How-to Product or Service … [Read more...]
There have been an ever increasing number of Facebook Business pages popping up. Many companies have outsourced their social media while a great number are managing their own content and startegies. I recently wrote a guest post on Handshake 2.0 about the 10 Things You Should Know Facebook Business Pages. After writing that post I thought of another tool that Facebook released nearly a year ago and most users just don't know about it. The best way I could think of to describe this feature and … [Read more...]
Social Media has become an active component of many marketing strategies. We recently developed a handout entitled,you guessed it, 11 Things NOT To Do on Social Media. We gave you a sneak peak in our post Don't Do It, Three Things that Can Zap the Buzz. Instead of just providing you with the list and making you read them all for yourself, our Social Media (mad) Scientist, John Lusher, put a video spin on some of these items. We hope you enjoy!! John Lusher on Things NOT To Do on Social … [Read more...]
Several weeks ago our Team had the pleasure of participating in the Montgomery County Chamber of Commerce Business Expo held at the beautiful Conference Center at The Inn of Virginia Tech. This was one of the best events we have participated in and a special thanks goes to the Montgomery Chamber staff for a job well done! There were several hundred business owners expected to tour the Expo, so since we are in the social media business, we decided to provide a handout that included a list … [Read more...]
Twitter is one of the most mis-understood social networking platforms. Most people find it complicated and hard to grasp and understand. How can you sell a product using 140 characters? Why does anyone care what you had for breakfast? Who wants to bothered with text messages from people you don't know? What value could you possibly gain from 140 characters? As an early adopter of social media, I have been using twitter since 2007. Did I understand the value of those early 140 character … [Read more...]
We spend a lot of time and money getting the best company logo designed for our brands. Why don't you put that same effort into the profile image for your Facebook page? I recently had a discussion with Anne Clelland, President of Handshake Media, about the benefits of having a custom designed profile image. She posted it on her Handshake2.0 blog. Erika Bentley, Graphic Designer for the Social Buzz Lab, does a phenomenal job of designing the image to express your brand. The maximum space … [Read more...]
UPDATE: As Facebook is constantly changing so are the ways to suggest your Friends to like your page. See our updated post to learn more about how to get more fans and likes for your Facebook page. Facebook is constantly making changes, adding new features and taking others away. The one feature that most page admins seem to miss the most is the "Suggest to Friends". Good News... it appears it has returned, at least to some admins. It will not available for everyone, only to Page … [Read more...]
Bonnie Cramner and Jill Freeman, The Biz Chicks, dedicated their Blog Talk Radio shows in March to Facebook. They featured a different guest each week and I was honored to be their guest this week. I shared 3 effective strategies to create engaging relationships and ramp up your Facebook Business Page LIKES. You can listen to a recording of the show here. How to Increase Your Facebook Page Numbers Create an Event on your Facebook page. I run a link sharing event every Tuesday on the … [Read more...]
Every morning I login to Facebook, not to see my profile but, to see how many comments my friend John Lusher has received on his morning status update. John has a large network of friends, who like me, look forward to his engaging, positive and sometimes humorous morning post. It is my pleasure to have John Lusher of John Lusher Consulting, as a guest blogger. He shares how to build a strong alliance. Build Your Alliance I believe most of us have confidence and faith in our own abilities. We … [Read more...]
The recent upgrade to Facebook pages has provided opportunities for companies to strengthen their brand. Unfortunately most have not taken advantage of one of the coolest new features... the opportunity to identify the person behind the page. Stop Hiding Behind Your Logo Successful social media strategies include having a transparent presence. What does being transparent mean? Of course being authentic and honest is extremely important but also knowing “who”(page administrator) instead of … [Read more...]
