How to Build Your Alliance Online and Offline

Every morning I login to Facebook, not to see my profile but, to see how many comments my friend John Lusher has received on his morning status update.  John has a large network of friends, who like me, look forward to his engaging, positive and sometimes humorous morning post. It is my pleasure to have John Lusher of John Lusher Consulting, as a guest blogger. He shares how to build a strong alliance.

Build Your Alliance

build an allianceI believe most of us have confidence and faith in our own abilities.  We believe we can accomplish quite a bit on our own, and traditionally, we don’t like to ask for help.  In life, as well as in the business world; we need to get past this outdated way of thinking and build an alliance. This alliance can and should consist of both online connections and offline, or real life connections.

More simply stated, we cannot do it alone.  It takes the help and support of others to reach our goals in business, in life, in everything we strive to accomplish.  I admit that I need help in certain areas and thankfully I am part of an incredible alliance that I have built over the years.

My network is strong and it is growing each day; but make no mistake, it takes time, energy and effort to build and maintain these alliances.  How do you build an alliance?  Here are some simple steps:


  • Consistently Connect – the proliferation of social media profiles and platforms have made this easier than ever.  Whether your preference is Twitter, Facebook, LinkedIn or others, you must consistently connect and provide valuable content for your alliance members.
  • Promote Others – spend considerable time online promoting others in your alliance or network.  Open up your network to the people that you trust, respect and recommend.  We all have different alliances & networks and promoting others to your alliance is beneficial to all.
  • Respect Your Alliance –  if your alliance doesn’t want to promote someone you believe in, respect their wishes.  If they do not want to take part in a project you are involved with, it’s okay. It just may not be for them or their network; so respect your alliance and do not take advantage of them!


  • Meet Regularly –  this can be accomplished by meeting for coffee, lunch or a business meeting at their place of business.  This will enable you to see their environment and what is important to them. For valuable members of your alliance, scheduled regular meetings;  do not leave this to chance!
  • Make Connections – much like promoting others, you can work to make connections for your alliance members.  Who do they need to meet? What itch of theirs can you scratch by making introductions?
  • Never Assume – just as your time is valuable, so is the time for your alliance members.  Never assume that they have time to just chat by stopping by their office.  Respect their time and what they do and never assume!

Notice how the tips are similar for both online and offline?  That’s because they apply to building any type of relationship, alliance or professional partnership.  In building an alliance of people that will help you, you must FIRST help them. If you approach building an alliance by seeing who you can help; you will have one of the strongest alliances possible.

Those are my thoughts; what say you?

John Lusher is a social media consultant, strategist and manager. In addition to social media duties, he handles marketing services for Consolidated Construction Services, an insurance restoration company. John speaks often to other restoration companies as well as insurance industry companies about social media and building their own community. An avid practitioner and believer of connecting with others, John works to build his own network for the benefit of others. When not working behind the screen, he can be found relaxing with a fine cigar or playing drums.

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  1. Great post John. The “Promote Others” and “Respect Your Alliance sections” say Do Unto Others. What many fail to understand is that social media is as much a philosophy as it is an activity. Have a Great weekend, Frank

  2. Great idea from Patsy Stewart to have John Lusher post on this topic. I enjoy learning more and more of John’s expertise. It seems so effortless, yet you know it took him time, blood, sweat and tears to achieve such mastery. Congratulations to you both and keep the great info coming!

    • Patsy Stewart says:

      Thanks Cinda! We all love and learn so much from John. How fortunate for us that he is part of our alliance!

  3. I love John! Thanks for having him as a guest. How does one become a member of this wonderful alliance?

    • Patsy Stewart says:

      Thanks Emma! We all love John and his enthusiasm and knowledge. I promise he will be returning as a guest!! Stay tuned…

  4. I feel that these social media workshops are cheap and tacky. All this SEO social media optimization defeats the entire purpose of social media if you are just using “tactics” and “strategies” to get people to become engaged. The real answer to having a real fan base, rather than pointless followers who won’t help grow your brand or business in any way is having good, quality content. Don’t tweak a website or blog so its picked up on twitter or google, fill your website and blog with good content, and promote yourself as the authority in that field of business. Besides, anyone who doesn’t know how to setup a facebook page is pretty dumb and shouldn’t be in charge of any business or brand, imo.


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  2. […] business Facebook page. Special Guest, John Lusher, will share tips and strategies for building relationships and getting people to engage and comment on your posts. Limited seating! Register NOW!ShareIf you […]

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