“Marketing Is No Longer About The Stuff That You Make.”

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  Seth Godin is one of the most well known names in marketing today.  He is a best selling author, entrepreneur and public speaker who founded both Yoyodyne and Squidoo. His blog, http://www.sethgodin.com/sg/ ,  is very inspiring and extremely popular.  Seth believes “marketing is no longer about the stuff that you make, but about the stories you tell.”  Marketing is ever changing and today selling the product has become more about the connections you create. With all the choices … [Read more...]

Top 25 Social Media Blog Sites You Should Be Following

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Are you looking for some great social media blogs? There are so many social media blogs out there its hard to choose just a few!  In honor of Social Media Day, we are going to share with you our 25 favorite social media blogs, in no order. These are all based on content, quality, engagement, and success. Our top 25 Blog Posts to read and follow :  Simply Measured This is an impressive social media company with a lot to offer! Not only do they maintain their clients accounts, but they … [Read more...]

Why you Should Stay Socially Trendy!

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Social Media Marketing is all about information and connecting with others. Society loves to know what is going on in the world, so this makes it very important to provide current information so your fans know what’s going on.  Aaron Lee stated: “These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be … [Read more...]

Who rules the social media house?

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Content is King but engagement is Queen and the lady rules the house! The king gets all the glory but the queen is his right hand woman.  She tends to move the strings behind the scenes and not really noticing her that much.  Without her the king would just fall apart.  Like Mari Smith said: “Content is King but engagement is Queen and the lady rules the house.”  Just having a website and presence online doesn’t make you a successful business.  You can have the best content but if you don’t … [Read more...]

Always “want to change the world!”

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While speaking at INBOUND successful social media guru, Guy Kawasaki  said “Great companies start because the founders want to change the world…not make a fast buck.”   This well said statement really describes the motto all of us should share.  It makes a huge difference when you love and believe in what you are doing.   If you do this then the job really doesn’t seem like work anymore – it becomes more fun!  Always have your have your client’s best interests at heart.  And do not forget why … [Read more...]

Top 25 Social Media Influencers You Should Follow

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It's important to stay connected and in the moment in any social media platform.   Following the right people can be essential.  They can influence how you think, how you connect with others and how you and learn.  Learning from experts in your field or in business can help you achieve greater results and allows you to see different objectives while coming to your own conclusions. If you already follow these individuals, you know what we’re talking about!  If you aren’t following these … [Read more...]

How to Prepare for a Black Friday Social Media Campaign

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  I know everyone waits for Black Friday pretty much all year round; am I right?  And now with the advancement with the Internet we have Cyber Monday.  Black Friday is one of the major shopping days in the year just before Christmas.  It is called this due to many retailers claiming their numbers are in the highest on that day than any other that year.  To be in the black is a great thing for a company – red is what you don’t want.  Cyber Monday only started a few years ago when … [Read more...]

12 Month Plan to Social Media Success [Infographic]

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Are you struggling with your social media plan? Have you found that it takes more time and resources than you can allocate? Intuit has come up with a very useful infographic marketing tool to help small businesses get a handle on their social media strategy. This social media road map to social success includes a monthly plan broken down into 4 segments or quarters. 1st quarter measure your social media inventory 2nd quarter work on strengthening the relationships 3rd quarter integrate … [Read more...]

Everything You Need to Know About Pinterest [9 Infographics]

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There's no denying that there is a new kid on the social media block and her name is Pinterest and she is creating a big BUZZ.  Pinterest is a virtual bulletin board that originally appealed to mostly woman but has now been grasped by businesses and savvy marketers.  Similar to the new visual direction of Facebook's timeline, Pinterest is also visual. I am a huge fan of infographics, in fact, follow me on Pinterest to see my board on Fantastic Infographics.  There are some great infographics … [Read more...]