“Marketing Is No Longer About The Stuff That You Make.”

sethgodin

  Seth Godin is one of the most well known names in marketing today.  He is a best selling author, entrepreneur and public speaker who founded both Yoyodyne and Squidoo. His blog, http://www.sethgodin.com/sg/ ,  is very inspiring and extremely popular.  Seth believes “marketing is no longer about the stuff that you make, but about the stories you tell.”  Marketing is ever changing and today selling the product has become more about the connections you create. With all the choices … [Read more...]

Make the Customer the Hero of Your Story

Marketing Profs

Many businesses create a story that showcases the product as the "Hero".  If you really want your customers to buy or appreciate your product then you should make them the hero or star of the story, not your business. Ann Handley, MarketingProfs Chief Content Officer, wrote a great article that explains in a modern tone what it really means to make your customer the hero of your. Click on the link below to read her … [Read more...]

Top 25 Social Media Influencers You Should Follow

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It's important to stay connected and in the moment in any social media platform.   Following the right people can be essential.  They can influence how you think, how you connect with others and how you and learn.  Learning from experts in your field or in business can help you achieve greater results and allows you to see different objectives while coming to your own conclusions. If you already follow these individuals, you know what we’re talking about!  If you aren’t following these … [Read more...]

Converting to Facebook Timeline Brand Page

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Just as rantings about Facebook changing user's personal profiles have died down, now we have New Facebook Pages!  That's right, the Facebook Business Pages we have all grown to love is about to get a facelift!  If you are an administrator of a Facebook Page, you may have the option to make the switch now or you soon will.  All pages will automatically convert to the new format on March 30th.  The rumor was that the new page design would debut by the end of February, but like with most Facebook … [Read more...]

6 Benefits of a Custom Facebook Profile Image

Sweet Frog Culpeper VA

We spend a lot of time and money getting the best company logo designed for our brands. Why don't you put that same effort into the profile image for your Facebook page?  I recently had a discussion with Anne Clelland, President of Handshake Media, about the benefits of having a custom designed profile image.  She posted it on her Handshake2.0 blog. Erika Bentley, Graphic Designer for the Social Buzz Lab, does a phenomenal job of designing the image to express your brand. The maximum space … [Read more...]

4 Reasons to Feature Facebook Page Owners

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The recent upgrade to Facebook pages has provided opportunities for companies to strengthen their brand. Unfortunately most have not taken advantage of one of the coolest new features... the opportunity to identify the person behind the page. Stop Hiding Behind Your Logo Successful social media strategies include having a transparent  presence. What does being transparent mean?  Of course being authentic and honest is extremely important but also knowing “who”(page administrator) instead of … [Read more...]

What the Heck is BUZZ?

social buzz lab hummingbird

BUZZ... everyone talks about it, but what is it? In marketing, BUZZ is when people talk about your brand, many with enthusiasm and excitement.  Marketing Buzz, also known as word-of-mouth marketing, is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Today there is a rush to engage online influencers to create BUZZ. Brands are paying or rewarding popular bloggers and celebrities to talk about their product or service using … [Read more...]