Social Media Consultants | Roanoke, VA | The Social BUZZ Lab
We Build BUZZ using social media!
I know everyone waits for Black Friday pretty much all year round; am I right? And now with the advancement with the Internet we have Cyber Monday. Black Friday is one of the major shopping days in the year just before Christmas. It is called this due to many retailers claiming their numbers are in the highest on that day than any other that year. To be in the black is a great thing for a company – red is what you don’t want. Cyber Monday only started a few years ago when … [Read more...]
Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them! Many companies constantly post but do not receive the results they are looking for. Once you know your readers, you will be able to promote not just what your company has to … [Read more...]
HAPPY LABOR DAY TO EVERYONE!!! But what does Labor Day actually mean? This day occurs every first Monday in September, and is meant to recognize the American workers’ contributions to the United States economy. For most of us…it is sale time and the end of summer. You can build content around these themes to help transition readers or customers into a new season. Using holidays, as a theme around your campaign or social media content is a great idea for large or small … [Read more...]
We would like to boast a little about our client, Carter Machinery, a Cat dealer located in Virginia. We have been working with Carter since their initial entrance into social media several years ago. During that time, the Social Buzz Lab has worked closely with the entire Marketing Department at Carter to successfully build their presence on all of the major platforms, including Facebook, Instagram, Twitter, Google+ and YouTube. This digital presence has enabled Carter Machinery to interact … [Read more...]
"Saying hello doesn’t have an ROI. It’s about building relationships." Gary Vaynerchuk Gary Vee has continuously reminded us that it's hard to see a typical ROI for social media. BUT, building relationships is the key to putting the dollars in the bank. When people know how you think, what you feel, that you care... that's when you see the ROI. … [Read more...]
Are you struggling with your social media plan? Have you found that it takes more time and resources than you can allocate? Intuit has come up with a very useful infographic marketing tool to help small businesses get a handle on their social media strategy. This social media road map to social success includes a monthly plan broken down into 4 segments or quarters. 1st quarter measure your social media inventory 2nd quarter work on strengthening the relationships 3rd quarter integrate … [Read more...]
For Immediate Release South Peak Forms Media Team Four local agencies will work to keep the public informed about progress at the luxury community in Roanoke County. Roanoke, Va. (January 15, 2013) – The South Peak community has announced the formation of a media team that combines the expertise of four local media companies: Firefli Media of Roanoke, C-Media Company LLC, of Moneta, Sellavision Media LLC, of Moneta and the Carlin Agency Public Relations, of Roanoke. “Their combined … [Read more...]
Self Promotion makes me sick! Doesn't it you? If you will indulge me just a bit, this post is going to be a combination of ranting against something that irritates me along with thoughts and action steps on how to "not be that person." Because let's face it, no one wants to be that person! Social isn't about self promotion. We've all seen them in our social media world and in our own lives; people that constantly talk about themselves. I am not talking about people that Tweet what they had … [Read more...]
Many years have passed since the first email was created but that was actually the first significant step towards a change in our society and the way we communicate. Copyblogger has come up with a look back in history showing a graphical timeline of how we have moved from that first email to where we now socially connect, communicate and collaborate with one another worldwide. Looking at this infographic showing the history of social media, I realize that I was a very early adopter. I … [Read more...]
"Focus on how to be social, not on how to do social." Jay Baer, Convince and Convert You can have all of the tools out there and spend as much time as you can, but social media will never work unless you ARE social. It's more than pushing your message out there. Become social by commenting, sharing, promoting and engaging. You can be social anywhere! … [Read more...]
