Pinterest was first released in 2010 with the first pin being a photo of a cut out paper shape of a couple kissing on a bike, pinned by co-founder Ben Silbermann. After a few hiccups it didn’t take long to join Facebook and Twitter at the top of social media. This is an app for everyone with many different topics. Pinners can share, create, repost and collect information in pictures or videos. You can store these “Pins” on boards you create that have specific themes. It started as more of a … [Read more...]
How to Utilize Pinterest as a Marketing Tool
Why you Should Stay Socially Trendy!
Social Media Marketing is all about information and connecting with others. Society loves to know what is going on in the world, so this makes it very important to provide current information so your fans know what’s going on. Aaron Lee stated: “These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be … [Read more...]
Make the Customer the Hero of Your Story
Many businesses create a story that showcases the product as the "Hero". If you really want your customers to buy or appreciate your product then you should make them the hero or star of the story, not your business. Ann Handley, MarketingProfs Chief Content Officer, wrote a great article that explains in a modern tone what it really means to make your customer the hero of your. Click on the link below to read her … [Read more...]
Introducing Our Newest Client: Notations
John and I just returned from an exciting trip to New York City, where we met with the President and VP of Operations for our new apparel client, Notations. Notations is a manufacturer of womens and misses clothing found in many major department stores. Their products are sold under the Notations and NY Collection labels. Notations is located near Times Square on Broadway in the fashion district. They occupy the 40th floor of their building with a phenomenal view overlooking the Empire State … [Read more...]
Who rules the social media house?
Content is King but engagement is Queen and the lady rules the house! The king gets all the glory but the queen is his right hand woman. She tends to move the strings behind the scenes and not really noticing her that much. Without her the king would just fall apart. Like Mari Smith said: “Content is King but engagement is Queen and the lady rules the house.” Just having a website and presence online doesn’t make you a successful business. You can have the best content but if you don’t … [Read more...]
Are the 2015 Super Bowl Commercials as Important as the Game?
We all know that the Super Bowl is about football but it’s also about Advertising! People now watch the Super Bowl for the commercials just as much as the game. This event has become more than just about sports. It’s a brands way to capture attention from all the eyes of the game on social media. This year several companies pre-released their 2015 commercials instead of waiting to release them on Sunday. Check out the 2015 previews: … [Read more...]
Always “want to change the world!”
While speaking at INBOUND successful social media guru, Guy Kawasaki said “Great companies start because the founders want to change the world…not make a fast buck.” This well said statement really describes the motto all of us should share. It makes a huge difference when you love and believe in what you are doing. If you do this then the job really doesn’t seem like work anymore – it becomes more fun! Always have your have your client’s best interests at heart. And do not forget why … [Read more...]
Why is it so important to attend social media conferences
Having a job in social media is amazing. There are still lots of people who think that you just sit on Facebook all day, but there is more to it than that. One figures out your social media strategy, finding the right time to post, understanding what works and what does not, and building strong connections with clients and fans on a daily basis. By attending a conference one is able to connect with others who are like you. You can learn from others as well as what is new and evolving in the … [Read more...]
How to Prepare for a Black Friday Social Media Campaign
I know everyone waits for Black Friday pretty much all year round; am I right? And now with the advancement with the Internet we have Cyber Monday. Black Friday is one of the major shopping days in the year just before Christmas. It is called this due to many retailers claiming their numbers are in the highest on that day than any other that year. To be in the black is a great thing for a company – red is what you don’t want. Cyber Monday only started a few years ago when … [Read more...]
How to Respond to Social Media Comments
Whether you are involved in a blog post or social media platforms, comments mean that you are engaging with your fans. It is very important to start and continue that conversation. But sometimes comments can come back to bite you if you are not careful. Just because you produce some great content and get a lot of positive responses doesn’t mean you wont get some remarks that are not as optimistic. Social media is all about impressions and creating a more personal conversation between the … [Read more...]