Branding | Social Media Consultants | Roanoke, VA

Pimp Your Email Signature in 7 Simple Steps

When you network in person you immediately make an impression. You want to leave knowing they will remember you and know how to contact you or follow up. For personal branding we generally have a brief conversation giving our 30 second introduction and pass out our business cards for follow up. But what happens when you meet someone through email? How do you make that best first impression? How do you carry out your branding in email? The best way is to include a professional signature file … [Read more...]

Filed under: Branding, Traditional Tagged with add social icons to email, email, email client, email signature, gmail, google apps, how to, signature file, wisestamp

8 Easily Corrected Social Media Blunders

By Patsy Stewart 55 Comments

Social Media can be a real asset to marketing your brand but you can also miss some fantastic opportunities to capitalize on the full potential of social media marketing by making some common blunders. John Lusher shared the 11 Things NOT To Do on Social Media. This post will cover solutions to some common mistakes people overlook when planning the steps to their social marketing strategy. How to Correct 8 Common Blunders of Social Media The first visual image most people will see is … [Read more...]

Filed under: Branding, BUZZ, Social Media, Social Networking, Strategy Tagged with build relationships, don't do on social media, how to, integrated marketing, marketing, marketing strategy, social media, social media strategy

Converting to Facebook Timeline Brand Page

By John Lusher 6 Comments

Just as rantings about Facebook changing user's personal profiles have died down, now we have New Facebook Pages! That's right, the Facebook Business Pages we have all grown to love is about to get a facelift! If you are an administrator of a Facebook Page, you may have the option to make the switch now or you soon will. All pages will automatically convert to the new format on March 30th. The rumor was that the new page design would debut by the end of February, but like with most Facebook … [Read more...]

Filed under: Branding, Facebook, Social Media Tagged with brand, business page, cover photo, facebook, page admin, timeline

How Chiropractors Can Leverage Social Media

By Patsy Stewart 6 Comments

Recently I was asked to speak to a group of Chiropractors about using social media for their practice. Each time I speak to a niche group, I research to find out how the industry is using social media so I can provide real examples of uses. I found some Chiropractors and Wellness Centers that are using Facebook and Twitter. Most are not consistent with their posts and very little engagement, but they are taking small steps. I also found there were a lot of videos on Youtube and a few blogs … [Read more...]

Filed under: Branding, BUZZ, Social Media, Traditional Tagged with branding, buzz, chiropractic, chiropractor, facebook, how to, marketing, public speaker, social media, social media marketing, twitter, youtube

6 Benefits of a Custom Facebook Profile Image

By Patsy Stewart 1 Comment

We spend a lot of time and money getting the best company logo designed for our brands. Why don't you put that same effort into the profile image for your Facebook page? I recently had a discussion with Anne Clelland, President of Handshake Media, about the benefits of having a custom designed profile image. She posted it on her Handshake2.0 blog. Erika Bentley, Graphic Designer for the Social Buzz Lab, does a phenomenal job of designing the image to express your brand. The maximum space … [Read more...]

Filed under: Branding, Facebook Tagged with brand, buzz, creating buzz, facebook, facebook page, facebook profile image, facebook workshop, profile image, roanoke, roanoke va, social media workshop, USA, virginia, workshop

4 Reasons to Feature Facebook Page Owners

By Patsy Stewart 9 Comments

The recent upgrade to Facebook pages has provided opportunities for companies to strengthen their brand. Unfortunately most have not taken advantage of one of the coolest new features... the opportunity to identify the person behind the page. Stop Hiding Behind Your Logo Successful social media strategies include having a transparent presence. What does being transparent mean? Of course being authentic and honest is extremely important but also knowing “who”(page administrator) instead of … [Read more...]

Filed under: Branding, Facebook, Social Media Tagged with brand, build relationships, engagement, engaging, facebook, featured page owners, gratitude, how to, privacy, privacy settings, social media transparency, transparent

What the Heck is BUZZ?

By Patsy Stewart 2 Comments

BUZZ... everyone talks about it, but what is it? In marketing, BUZZ is when people talk about your brand, many with enthusiasm and excitement. Marketing Buzz, also known as word-of-mouth marketing, is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Today there is a rush to engage online influencers to create BUZZ. Brands are paying or rewarding popular bloggers and celebrities to talk about their product or service using … [Read more...]

Filed under: Branding, BUZZ, Facebook, Marketing, Social Media, Twitter Tagged with brand, brand ambassador, brand evangelist, buzz, facebook, marketing, online influencer, social buzz, twitter

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