Branding | Social Media Consultants | Roanoke, VA

What’s the BUZZ in Social?

Welcome to the inaugural issue of What’s the Buzz in Social? Each week we will review the latest news from Social Media, trends to keep an eye on and helpful tips on how you can make the most of your own social presence. Instagram Glitches Instagramis constantly evolving, with a growing user base and new features aimed at enhancing the viewer experience. While this can sometimes lead to occasional glitches, they’re typically resolved quickly. In fact, many issues may be fixed by the time … [Read more...]

Filed under: Branding, BUZZ, LinkedIn, Marketing, Social Media Tagged with content strategy, instagram, linkedin, social media, X

3 Emerging Social Trends to Build Your Audience

By John Lusher 9 Comments

It’s 2021. Has your marketing woken up to the new year yet? We’re specifically talking about your social media marketing. The social media landscape has developed rapidly over the past decade, and the Coronavirus didn’t slow down that progress. In fact, in some ways, it accelerated the growth of existing channels and features. These days, interactive content is king. That includes both video and audio content. These mediums captivate your audience in ways that text cannot. Excitement, … [Read more...]

Filed under: Branding, BUZZ, Marketing, Social Media Tagged with branding, clubhouse, IGTV, instagram, instagram reels, social media

How to Use Instagram Stories for Lead Gen and Conversions

By John Lusher 9 Comments

This is a guest post by Aljaz Fajmut founder of Nightwatch There are many ways to drive more leads to your site and bag more conversions, and one that’s especially hot at the minute is Instagram stories. In a nutshell, Instagram stories let users post pics and videos to their profile — but there’s a catch. After 24 hours, they vanish forever. It’s a lot like Snapchat, where content disappears in a similar fashion. Instagram stories have proven to be really popular, with CNN … [Read more...]

Filed under: Branding, BUZZ, Instagram, Marketing, Social Media Tagged with branding, buzz, instagram, social media

Introducing Our Newest Client: Notations

By Patsy Stewart 4 Comments

John and I just returned from an exciting trip to New York City, where we met with the President and VP of Operations for our new apparel client, Notations. Notations is a manufacturer of womens and misses clothing found in many major department stores. Their products are sold under the Notations and NY Collection labels. Notations is located near Times Square on Broadway in the fashion district. They occupy the 40th floor of their building with a phenomenal view overlooking the Empire State … [Read more...]

Filed under: Branding, BUZZ, Marketing, News and Events Tagged with apparel industry, apparel marketing, apparel social media, Digital Designing, Fashion, fashion process, Garment Creations, marketing, Misses Clothing, New Client, New York City, Notations, Notations Clothing Co, Notations NY, Notations Operations, Pattern Makers, Sales, Seamstresses, social buzz lab, social innovation, social media, social media buzz, social media maarketing, stories, team, Telling a story, Women, Women's Clothing

Are the 2015 Super Bowl Commercials as Important as the Game?

By Patsy Stewart Leave a Comment

We all know that the Super Bowl is about football but it’s also about Advertising! People now watch the Super Bowl for the commercials just as much as the game. This event has become more than just about sports. It’s a brands way to capture attention from all the eyes of the game on social media. This year several companies pre-released their 2015 commercials instead of waiting to release them on Sunday. Check out the 2015 previews: … [Read more...]

Filed under: Branding, BUZZ, Marketing, News and Events, Social Media Tagged with 2015, 49, Comercial, connections, Dove, Friskes, Go Daddy Puppy, google+, love commercial, new Commercials, Oldies, Oreos, puppy, social media, Super Bowl, SUper Bowl 49, Super Bowl Commercial, SuperBowl, thank you, tv, watch tv, watchin Super Bowl, Wix

Why is it so important to attend social media conferences

By Patsy Stewart 1 Comment

Having a job in social media is amazing. There are still lots of people who think that you just sit on Facebook all day, but there is more to it than that. One figures out your social media strategy, finding the right time to post, understanding what works and what does not, and building strong connections with clients and fans on a daily basis. By attending a conference one is able to connect with others who are like you. You can learn from others as well as what is new and evolving in the … [Read more...]

Filed under: Branding, BUZZ, Marketing, Social Media, Social Media Optimization, Social Networking, Strategy Tagged with Conference, connections, Content, design, facebook, instagram, internet summit, knowledge, marketing, seo, social innovation, social media, Social Media conference, social media experience, social media strategy, twitter

A Sneak Peek Behind the Scenes of a Successful Content Strategy

By Patsy Stewart 3 Comments

Have you ever been browsing through social platforms and wondered where all those interesting posts and amazing images come from? You're in luck! We are going to take you behind the scenes of what The Social Buzz Lab does to create engaging content and why it is so important for a brand and content strategy. The Social Buzz Lab works with many different kinds of companies. One niche area that is keeping us busy these days is the apparel industry. Some of our apparel companies … [Read more...]

Filed under: Branding, BUZZ, Facebook, Instagram, Marketing, Social Media, Strategy Tagged with apparel industry, apparel marketing, apparel social media, brand, branding, content strategy, facebook, graphic design, instagram, Junk Food Clothing, Salt Life, social media marketing, social media strategy, Soffe, visual content, visual marketing

Client Spotlight – Savvy Dad

By John Lusher Leave a Comment

The best aspect of working in marketing and social media are the incredible clients you meet and work with. Phoenix, Arizona based Savvy Dad personifies this to its fullest extent. Our team met with and started a complete marketing and branding strategy with Greg Hague, founder of Savvy Dad, a short six weeks ago; and as the saying goes, "it's been quite a ride!" How Do We Serve Long Distance Clients You may be asking yourself, "what can The Social Buzz Lab do for an Arizona based website … [Read more...]

Filed under: Branding, BUZZ, Marketing, Social Media, Strategy, Traditional Tagged with amazon best seller, book cover design, book launch, book marketing plan, branding, build buzz, buzz, clients, Father's Day Gift, gift for dads, Greg Hague, How Fathers Change Lives, marketing research, marketing strategy, Savvy Dad, seo, social media strategy, testimonial, we build buzz

Pimp Your Email Signature in 7 Simple Steps

By Patsy Stewart 53 Comments

When you network in person you immediately make an impression. You want to leave knowing they will remember you and know how to contact you or follow up. For personal branding we generally have a brief conversation giving our 30 second introduction and pass out our business cards for follow up. But what happens when you meet someone through email? How do you make that best first impression? How do you carry out your branding in email? The best way is to include a professional signature file … [Read more...]

Filed under: Branding, Traditional Tagged with add social icons to email, email, email client, email signature, gmail, google apps, how to, signature file, wisestamp

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