- Part 3

Choosing the Appropriate Social Media Platform for Your Content

Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them! Many companies constantly post but do not receive the results they are looking for. Once you know your readers, you will be able to promote not just what your company has to … [Read more...]

Filed under: BUZZ, Facebook, Google+, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Social Networking, Strategy, Twitter, Youtube Tagged with branding, brands, build relationships, cheat sheat, demo, engagement, facebook, google+, how to, infographic, integrated marketing, likeable, linkedin, marketing strategy, media platforms, personal brand, pinterest, pros vs cons, readers, social buzz, social media, social media strategy, social media tools, social networking, target reach, tools, twitter, visual

A Sneak Peek Behind the Scenes of a Successful Content Strategy

By Patsy Stewart 3 Comments

Have you ever been browsing through social platforms and wondered where all those interesting posts and amazing images come from? You're in luck! We are going to take you behind the scenes of what The Social Buzz Lab does to create engaging content and why it is so important for a brand and content strategy. The Social Buzz Lab works with many different kinds of companies. One niche area that is keeping us busy these days is the apparel industry. Some of our apparel companies … [Read more...]

Filed under: Branding, BUZZ, Facebook, Instagram, Marketing, Social Media, Strategy Tagged with apparel industry, apparel marketing, apparel social media, brand, branding, content strategy, facebook, graphic design, instagram, Junk Food Clothing, Salt Life, social media marketing, social media strategy, Soffe, visual content, visual marketing

Pulling the Plug on Google Authorship

By Patsy Stewart 1 Comment

Big News for the social media community! On August 28th, 2014 John Muller announced on Google+ that Google Authorship program is coming to an end*. For those who are unfamiliar of what this experiment was; it began in 2011. The idea was to help minimize spam in the search engine results page (SERPs) by listing the authors and linking them to their posts. With all the other participants in the social media world, Google tried to join the game but was a little late. This is a great example … [Read more...]

Filed under: BUZZ, News and Events Tagged with authors, Authorship, bad experiment, Daniel Dannenberg, Eric Enge, experiment, google, google apps, google authorship, google+, Goole Authorship, history, Mark Traphagen, pulling the plug, Rise & Fall, Search Results, SERP, testing, user experiment, users, web masters

Using Social Media to Promote Holiday Campaigns

By Patsy Stewart 5 Comments

HAPPY LABOR DAY TO EVERYONE!!! But what does Labor Day actually mean? This day occurs every first Monday in September, and is meant to recognize the American workers’ contributions to the United States economy. For most of us…it is sale time and the end of summer. You can build content around these themes to help transition readers or customers into a new season. Using holidays, as a theme around your campaign or social media content is a great idea for large or small … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Strategy Tagged with Back to School, Campaign, Consumers, Endorsing Products, Holiday Campaign, Holidays, Labor Day, Seasons, social media

How One Caterpillar Dealer Conquered Social Media

By Patsy Stewart 5 Comments

We would like to boast a little about our client, Carter Machinery, a Cat dealer located in Virginia. We have been working with Carter since their initial entrance into social media several years ago. During that time, the Social Buzz Lab has worked closely with the entire Marketing Department at Carter to successfully build their presence on all of the major platforms, including Facebook, Instagram, Twitter, Google+ and YouTube. This digital presence has enabled Carter Machinery to interact … [Read more...]

Filed under: BUZZ, Facebook, Instagram, Marketing, Social Media, Social Networking, Strategy Tagged with 100000 Fans, Advertising, ALS Bucket Challenge, Apps, Blog, buzz, Carter, Carter Machinery, Cat, Caterpillar, caterpillar dealer, cover photo, facebook, facebook fans, Fans, Heavy Equipment, interaction, Milestones, Out of the box, Posting, social buzz lab, social media, social media strategy, Tips and Tricks, visual

The Author Rank Building Machine Infographic

By Patsy Stewart 1 Comment

I spend a lot of time stressing the importance of Google Authorship to our clients. I love this animated infographic designed by Daniel Dannenberg of Vertical Measures demonstrating Author Rank and how to build your authorship and become an authoritative figure in your industry. It all starts with creating great content and ends with increased traffic to your website. Data Graphic by Vertical Measures … [Read more...]

Filed under: Marketing, Strategy Tagged with animated infographic, author rank, content marketing, create great content, Daniel Dannenberg, google, google authorship, increase traffic, infographic, Vertical Measures

Social Media Quote by Gary Vaynerchuk

By Patsy Stewart 11 Comments

"Saying hello doesn’t have an ROI. It’s about building relationships." Gary Vaynerchuk Gary Vee has continuously reminded us that it's hard to see a typical ROI for social media. BUT, building relationships is the key to putting the dollars in the bank. When people know how you think, what you feel, that you care... that's when you see the ROI. … [Read more...]

Filed under: Quotes Tagged with building relationships, gary vaynerchuk quote, gary vee, garyvaynerchuk, quote, quotes, social media, social media quote, social media roi

Instagram BUZZ – 10 Awesome Infographics

By Patsy Stewart 10 Comments

Everyone likes to take photos and share them with their friends. Instagram is the newest place to post, share photos and capture a picture BUZZ! Instagram is a free social photography application. Its purpose is to take, crop and filter photos. Devices compatible with Instagram are the iPhone, iPad, iPod Touch, and Android. This friendly photo application allows users to upload their photos to socially share in various applications such as: Facebook, Tumbler, Flickr, Twitter, … [Read more...]

Filed under: BUZZ, Instagram Tagged with baseball on instagram, brands on instagram, everything you need to know about instagram, history of instagram, how to, infographics, instagram, instagram buzz, instagram cheat sheet, instagram facts, instagram for business, instagram impact, instagram junkie, instagram tips, social media maarketing, visual, visual brand engagement

First #HootUpROA at Roanoke Higher Education Center

By Patsy Stewart 2 Comments

Hootsuite is coming to town with the first #HootUpROA, held at the Roanoke Higher Education Center. Our very own social media scientist, John Lusher has been working with Danielle Hatfield, a Hootsuite Envoy from North Carolina, to organize the event. The event is directed to those professionals and students in and around the Roanoke community who want to learn social media best practices using Hootsuite, one of the most popular social management tools. Mark your calendar for#HootUpROA, … [Read more...]

Filed under: News and Events, Twitter Tagged with Hootsuite, hootuproa, panel, panelist, roanoke, roanoke higher education center, roanoke va, twitter

Did a Google+ Enhancement Prompt this Facebook Change?

By Patsy Stewart Leave a Comment

Facebook news feed. There are both critics and proponents of this change but no one is really sure how it is going to effect a brand. One little change slipped through this week that we feel is really a big positive change for brands. This Facebook change is likely the result of the recent change Google made in it's brand pages on Google+. We are in a world of visual story telling. Google increased the size of their cover images and have never had any restrictions on text on the image. … [Read more...]

Filed under: BUZZ, Facebook, Google+ Tagged with 20% text rule, cover image, cover photo, facebook, facebook cover image, facebook news feed, facebook page, google page, google+, social media buzz, visually tell your story

Pulling the Plug on Google Authorship

The Author Rank Building Machine Infographic

First #HootUpROA at Roanoke Higher Education Center

Follow the Buzz

Get the Latest BUZZ!

Like Us On Facebook

Looking for Something?