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Three Reasons to Take Twitter Seriously

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Twitter is one of the most mis-understood social networking platforms. Most people find it complicated and hard to grasp and understand.  How can you sell a product using 140 characters? Why does anyone care what you had for breakfast? Who wants to bothered with text messages from people you don't know? What value could you possibly gain from 140 characters? As an early adopter of social media, I have been using  twitter since 2007. Did I understand the value of  those early 140 character … [Read more...]

Filed under: Social Media, Social Networking, Strategy, Twitter Tagged with , , , , , , ,

3 Tips to Ramp Up Your Facebook Numbers

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Bonnie Cramner and Jill Freeman, The Biz Chicks, dedicated their Blog Talk Radio shows in March to Facebook. They featured a different guest each week and I was honored to be their guest this week. I shared 3 effective strategies to create engaging relationships and ramp up your Facebook Business Page LIKES. You can listen to a recording of the show here. How to Increase Your Facebook Page Numbers Create an Event on your Facebook page. I run a link sharing event every Tuesday on the … [Read more...]

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How to Build Your Alliance Online and Offline

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Every morning I login to Facebook, not to see my profile but, to see how many comments my friend John Lusher has received on his morning status update.  John has a large network of friends, who like me, look forward to his engaging, positive and sometimes humorous morning post. It is my pleasure to have John Lusher of John Lusher Consulting, as a guest blogger. He shares how to build a strong alliance. Build Your Alliance I believe most of us have confidence and faith in our own abilities. … [Read more...]

Filed under: Social Media, Social Networking, Strategy Tagged with , , , , , , , , ,

4 Reasons to Feature Facebook Page Owners

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The recent upgrade to Facebook pages has provided opportunities for companies to strengthen their brand. Unfortunately most have not taken advantage of one of the coolest new features... the opportunity to identify the person behind the page. Stop Hiding Behind Your Logo Successful social media strategies include having a transparent  presence. What does being transparent mean?  Of course being authentic and honest is extremely important but also knowing “who”(page administrator) … [Read more...]

Filed under: Branding, Facebook, Social Media Tagged with , , , , , , , , , , ,

Mastering the Art of Engaging to Build Relationships

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Through the power of networking and social media I have met many wonderful industry professionals, each having their own twist on Social Media . This is a previously published post by Vicki Elam, Social Media Manager at Elam Virtual Office, LLC.  She is the Project Manager of Positive Dynamic Women. Vicki walks the walk and talks the talk. She understands how to be engaging and is a true relationship builder. Social Media-The Art of Engaging This is one of my favorite topics on … [Read more...]

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The Secret to Get Facebook and Twitter to Play Together

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If you’ve been surfing the Internet or watching TV you’ve noticed the shift in marketing.  Today’s active brands are sending you to Facebook and Twitter to get their message.   But, do they work well together? Do you need to use both Facebook and Twitter? Lauren Friedman with iMedia Connection describes the crucial differences in Facebook and Twitter. “On Facebook, the goal is user interaction, while on Twitter, it's all about brand evangelism, with retweets acting as the most … [Read more...]

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