How to Use Instagram Stories for Lead Gen and Conversions

This is a guest post by Aljaz Fajmut founder of Nightwatch There are many ways to drive more leads to your site and bag more conversions, and one that’s especially hot at the minute is Instagram stories. In a nutshell, Instagram stories let users post pics and videos to their profile — but there’s a catch. After 24 hours, they vanish forever. It’s a lot like Snapchat, where content disappears in a similar fashion. Instagram stories have proven to be really popular, with CNN … [Read more...]

Are the 2015 Super Bowl Commercials as Important as the Game?

We all know that the Super Bowl is about football but it’s also about Advertising!  People now watch the Super Bowl for the commercials just as much as the game.  This event has become more than just about sports. It’s a brands way to capture attention from all the eyes of the game on social media. This year several companies pre-released their 2015 commercials  instead of waiting to release  them on Sunday.  Check out the 2015 previews: … [Read more...]

Why is it so important to attend social media conferences

Having a job in social media is amazing.  There are still lots of people who think that you just sit on Facebook all day, but there is more to it than that.  One figures out your social media strategy, finding the right time to post, understanding what works and what does not, and building strong connections with clients and fans on a daily basis.  By attending a conference one is able to connect with others who are like you.   You can learn from others as well as what is new and evolving in the … [Read more...]

Client Spotlight – Savvy Dad

The best aspect of working in marketing and social media are the incredible clients you meet and work with.  Phoenix, Arizona based Savvy Dad personifies this to its fullest extent.  Our team met with and started a complete marketing and branding strategy with Greg Hague, founder of Savvy Dad, a short six weeks ago; and as the saying goes, "it's been quite a ride!" How Do We Serve Long Distance Clients You may be asking yourself, "what can The Social Buzz Lab do for an Arizona based website … [Read more...]

Pimp Your Email Signature in 7 Simple Steps

When you network in person you immediately make an impression.  You want to leave knowing they will remember you and know how to contact you or follow up. For personal branding we generally have a brief conversation giving our 30 second introduction and pass out our business cards for follow up. But what happens when you meet someone through email?  How do you make that best first impression?  How do you carry out your branding in email? The best way is to include a professional signature file … [Read more...]

8 Easily Corrected Social Media Blunders

Social Media can be a real asset to marketing your brand but you can also miss some fantastic opportunities to capitalize on the full potential of social media marketing by making some common blunders. John Lusher shared the 11 Things NOT To Do on Social Media. This post will cover solutions to some common mistakes people overlook when planning the steps to their social marketing strategy. How to Correct 8 Common Blunders of Social Media The first visual image most people will see is … [Read more...]

Converting to Facebook Timeline Brand Page

Just as rantings about Facebook changing user's personal profiles have died down, now we have New Facebook Pages!  That's right, the Facebook Business Pages we have all grown to love is about to get a facelift!  If you are an administrator of a Facebook Page, you may have the option to make the switch now or you soon will.  All pages will automatically convert to the new format on March 30th.  The rumor was that the new page design would debut by the end of February, but like with most Facebook … [Read more...]

How Chiropractors Can Leverage Social Media

Recently I was asked to speak to a group of Chiropractors about using social media for their practice. Each time I speak to a niche group, I research to find out how the industry is using social media so I can provide real examples of uses. I found some Chiropractors and Wellness Centers that are using Facebook and Twitter. Most are not consistent with their posts and very little engagement, but they are taking small steps. I also found there were a lot of videos on Youtube and a few blogs … [Read more...]