Strategy | Social Media Consultants | Roanoke, VA

12 Benefits of Collaborating with a Brand Influencer

We have seen an increase in the trend with influencer marketing. We used to call this “Word of Mouth” advertising, but it is more than just putting in a good word for your brand. A social media influencer, or brand ambassador, is a person who fits your demographic and has high influence and is well trusted by their followers on social media platforms. Influencers tend to work with multiple brands to showcase their products. Companies are not only touching their influencer but reaching their … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Social Networking, Strategy Tagged with Advertising, apparel social media, brand ambassador, brand awarness, brand loyalty, Build Brand Loyalty and Trust, building relationships, Create Connections With Additional Audiences, demographic, Exhibit Authenticity, Expand Brands Reach, Gain Marketplace Insights, Gather UGC, Generate Sales Leads, Improve SEO and Search Results, Increase Brand Awarness, Increase Conversion Rates, Increase Engagement, influencer, influencer marketing, Influencer Program, Marketing a brand, online influencer, SEO results, social buzz lab, social influencer, social media, Soffe, Strengthen Customer Satisfaction, target reach, UGC, user generated content, Word of Mouth

SCOPING TO REACH YOUR AUDIENCE

By Patsy Stewart 1 Comment

If you are an early adopter and are looking for the next social platform, look no further! Periscope is a streaming app that allows users to broadcast live, while followers can view live and engage with the presenter while streaming live. You can also watch a replay of the scope for the next 24 hours. Users can "heart" the broadcast if they like what they see and hear. This app is owned by Twitter and it has already become a social media game changer. . We have added Periscope into some of … [Read more...]

Filed under: Marketing, Social Media, Social Networking, Strategy, Twitter Tagged with Audience engagement, Broadcast, Broadcasting, Engage, Live, Periscope, Scoping to reach your audience, social, social media, Social Media Platform, Social Platform, Social Support, twitter, Unique, Value

Design is How it Works!

By Patsy Stewart 3 Comments

A great man once said: Design is not just what it looks like and feels like. Design is how it works – Steve Jobs It is important to have a clean appealing design in all mediums that speak to many and not just one particular audience. What we think Steve Jobs was trying to say is that - Design is all about how it Works! Things can look pretty but it is not only how someone can look at the piece of work in all aspects. It is how one relates to it, finds it easily, understands it and wants … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Strategy Tagged with audience, beautiful design, clean design, design, design is how it works, Feels Like, How Design Works, How it Works, Looks Like, Looks Like and Feels LIke, social media, Steve Jobs, understanding design, understanding your audience

Why you Should Stay Socially Trendy!

By Patsy Stewart 6 Comments

Social Media Marketing is all about information and connecting with others. Society loves to know what is going on in the world, so this makes it very important to provide current information so your fans know what’s going on. Aaron Lee stated: “These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Strategy Tagged with Aaron Lee, be social, Client Issues, Client Messages, current information, Customer Service, marketer, social, social buzz, social converstaion, social media, social media marketing, social media stories, Stay Current, staying Trendy, Staying Trendy in Social Media, technology

Make the Customer the Hero of Your Story

By Patsy Stewart 2 Comments

Many businesses create a story that showcases the product as the "Hero". If you really want your customers to buy or appreciate your product then you should make them the hero or star of the story, not your business. Ann Handley, MarketingProfs Chief Content Officer, wrote a great article that explains in a modern tone what it really means to make your customer the hero of your. Click on the link below to read her … [Read more...]

Filed under: BUZZ, Marketing, Quotes, Social Media, Strategy Tagged with Ann Handley, be social, brand, build relationships, business, buzz, Chief Content Office, connections, engagement, Hero, Hero of the Story, how to, marketing, marketing strategy, networking, social buzz, social media, social media buzz, social media quote, social network, visual

How to Respond to Social Media Comments

By Patsy Stewart 35 Comments

Whether you are involved in a blog post or social media platforms, comments mean that you are engaging with your fans. It is very important to start and continue that conversation. But sometimes comments can come back to bite you if you are not careful. Just because you produce some great content and get a lot of positive responses doesn’t mean you wont get some remarks that are not as optimistic. Social media is all about impressions and creating a more personal conversation between the … [Read more...]

Filed under: BUZZ, Facebook, Google+, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Social Networking, Strategy, Twitter, Youtube Tagged with actions, bad comments, bad conversation, be social, comments, converstaion, don't do on social media, engaging, FAQ, generate traffic, genuine, good comments, good conversation, how to, how to get more fans, how to get more likes, Impressions, Motoring your site, Personal, response, short and sweet, social buzz, social converstation, social media, social media engagement, social media strategy, traffic, visual brand engagement

Why is it so important to attend social media conferences

By Patsy Stewart 1 Comment

Having a job in social media is amazing. There are still lots of people who think that you just sit on Facebook all day, but there is more to it than that. One figures out your social media strategy, finding the right time to post, understanding what works and what does not, and building strong connections with clients and fans on a daily basis. By attending a conference one is able to connect with others who are like you. You can learn from others as well as what is new and evolving in the … [Read more...]

Filed under: Branding, BUZZ, Marketing, Social Media, Social Media Optimization, Social Networking, Strategy Tagged with Conference, connections, Content, design, facebook, instagram, internet summit, knowledge, marketing, seo, social innovation, social media, Social Media conference, social media experience, social media strategy, twitter

How to Prepare for a Black Friday Social Media Campaign

By Patsy Stewart Leave a Comment

I know everyone waits for Black Friday pretty much all year round; am I right? And now with the advancement with the Internet we have Cyber Monday. Black Friday is one of the major shopping days in the year just before Christmas. It is called this due to many retailers claiming their numbers are in the highest on that day than any other that year. To be in the black is a great thing for a company – red is what you don’t want. Cyber Monday only started a few years ago when … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Social Networking, Strategy Tagged with Black Friday, facebook, Holiday Campaign, instagram, marketing, networking, orginization, pinterest, promotion, reaserach, Shopping, social media, social media campaign, social media marketing, Thanksgiving, thanksgiving campaign, twitter

Your site doesn’t just sit on a computer anymore!

By Patsy Stewart 2 Comments

Responsive web design has evolved over the last few years along with more interactive users. This is a technique for creating websites that work on mobile devices, desktops, tablets, tv’s, gaming consoles and even wearables. Technology is ever changing so you know the screen size will transform with it. This is why it is important that your site can adapt to any screen size. Users today have high expectations and if your site is not responsive they may move on to something else. Check … [Read more...]

Filed under: BUZZ, Social Media Optimization, Strategy Tagged with desktops, experience benefits, infographic, infographics, interactive users, internet, mobile devices, responsive design, responsive web design, tablet, technology, television, web creation

Choosing the Appropriate Social Media Platform for Your Content

By Patsy Stewart 4 Comments

Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them! Many companies constantly post but do not receive the results they are looking for. Once you know your readers, you will be able to promote not just what your company has to … [Read more...]

Filed under: BUZZ, Facebook, Google+, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Social Networking, Strategy, Twitter, Youtube Tagged with branding, brands, build relationships, cheat sheat, demo, engagement, facebook, google+, how to, infographic, integrated marketing, likeable, linkedin, marketing strategy, media platforms, personal brand, pinterest, pros vs cons, readers, social buzz, social media, social media strategy, social media tools, social networking, target reach, tools, twitter, visual

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