- Part 2

How to Respond to Social Media Comments

Whether you are involved in a blog post or social media platforms, comments mean that you are engaging with your fans. It is very important to start and continue that conversation. But sometimes comments can come back to bite you if you are not careful. Just because you produce some great content and get a lot of positive responses doesn’t mean you wont get some remarks that are not as optimistic. Social media is all about impressions and creating a more personal conversation between the … [Read more...]

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Introducing Our Newest Client: Notations

By Patsy Stewart 4 Comments

John and I just returned from an exciting trip to New York City, where we met with the President and VP of Operations for our new apparel client, Notations. Notations is a manufacturer of womens and misses clothing found in many major department stores. Their products are sold under the Notations and NY Collection labels. Notations is located near Times Square on Broadway in the fashion district. They occupy the 40th floor of their building with a phenomenal view overlooking the Empire State … [Read more...]

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Who rules the social media house?

By Patsy Stewart 1 Comment

Content is King but engagement is Queen and the lady rules the house! The king gets all the glory but the queen is his right hand woman. She tends to move the strings behind the scenes and not really noticing her that much. Without her the king would just fall apart. Like Mari Smith said: “Content is King but engagement is Queen and the lady rules the house.” Just having a website and presence online doesn’t make you a successful business. You can have the best content but if you don’t … [Read more...]

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Are the 2015 Super Bowl Commercials as Important as the Game?

By Patsy Stewart Leave a Comment

We all know that the Super Bowl is about football but it’s also about Advertising! People now watch the Super Bowl for the commercials just as much as the game. This event has become more than just about sports. It’s a brands way to capture attention from all the eyes of the game on social media. This year several companies pre-released their 2015 commercials instead of waiting to release them on Sunday. Check out the 2015 previews: … [Read more...]

Filed under: Branding, BUZZ, Marketing, News and Events, Social Media Tagged with 2015, 49, Comercial, connections, Dove, Friskes, Go Daddy Puppy, google+, love commercial, new Commercials, Oldies, Oreos, puppy, social media, Super Bowl, SUper Bowl 49, Super Bowl Commercial, SuperBowl, thank you, tv, watch tv, watchin Super Bowl, Wix

Always “want to change the world!”

By Patsy Stewart Leave a Comment

While speaking at INBOUND successful social media guru, Guy Kawasaki said “Great companies start because the founders want to change the world…not make a fast buck.” This well said statement really describes the motto all of us should share. It makes a huge difference when you love and believe in what you are doing. If you do this then the job really doesn’t seem like work anymore – it becomes more fun! Always have your have your client’s best interests at heart. And do not forget why … [Read more...]

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Top 25 Social Media Influencers You Should Follow

By Patsy Stewart 25 Comments

It's important to stay connected and in the moment in any social media platform. Following the right people can be essential. They can influence how you think, how you connect with others and how you and learn. Learning from experts in your field or in business can help you achieve greater results and allows you to see different objectives while coming to your own conclusions. If you already follow these individuals, you know what we’re talking about! If you aren’t following these … [Read more...]

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Why is it so important to attend social media conferences

By Patsy Stewart 1 Comment

Having a job in social media is amazing. There are still lots of people who think that you just sit on Facebook all day, but there is more to it than that. One figures out your social media strategy, finding the right time to post, understanding what works and what does not, and building strong connections with clients and fans on a daily basis. By attending a conference one is able to connect with others who are like you. You can learn from others as well as what is new and evolving in the … [Read more...]

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No Knockout without the setup

By Patsy Stewart Leave a Comment

Just in case you are not familiar with entrepreneur Gary Vaynerchuk, he is an owner of VaynerMedia. This company works closely with Fortune 500 companies to develop digital and social media strategies and content. He is also on the best seller list for his book: Jab,Jab,Jab, Right Hook. So Gary knows a thing or two about advancing social media. This quote from Gary is genius! People are intriguing and want to know what you are about. They want to trust you and know your story. This … [Read more...]

Filed under: Marketing, Quotes, Social Media Tagged with clients, Conversations, Energy, engagement, engaging, gary vaynerchuk, Jab, Relationships, Right Hook, VaynerMedia, visual brand engagement

How to Prepare for a Black Friday Social Media Campaign

By Patsy Stewart Leave a Comment

I know everyone waits for Black Friday pretty much all year round; am I right? And now with the advancement with the Internet we have Cyber Monday. Black Friday is one of the major shopping days in the year just before Christmas. It is called this due to many retailers claiming their numbers are in the highest on that day than any other that year. To be in the black is a great thing for a company – red is what you don’t want. Cyber Monday only started a few years ago when … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Social Networking, Strategy Tagged with Black Friday, facebook, Holiday Campaign, instagram, marketing, networking, orginization, pinterest, promotion, reaserach, Shopping, social media, social media campaign, social media marketing, Thanksgiving, thanksgiving campaign, twitter

Your site doesn’t just sit on a computer anymore!

By Patsy Stewart 2 Comments

Responsive web design has evolved over the last few years along with more interactive users. This is a technique for creating websites that work on mobile devices, desktops, tablets, tv’s, gaming consoles and even wearables. Technology is ever changing so you know the screen size will transform with it. This is why it is important that your site can adapt to any screen size. Users today have high expectations and if your site is not responsive they may move on to something else. Check … [Read more...]

Filed under: BUZZ, Social Media Optimization, Strategy Tagged with desktops, experience benefits, infographic, infographics, interactive users, internet, mobile devices, responsive design, responsive web design, tablet, technology, television, web creation

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