Past BUZZ

Browse through the archive of past BUZZ posts! Be sure to connect with Patsy on Google+. https://plus.google.com/u/0/103286083164983391036/about

About Patsy Stewart

I am a social media practitioner who is passionate about social media and helping companies learn how to create buzz and apply social networking to create a powerful online digital footprint. I own The Social Buzz Lab in Roanoke, Virginia. I am a speaker, trainer and columnist on social media. I run social media campaigns for numerous clients using Twitter, Facebook, Google+, Pinterest, Youtube and LinkedIn. Connect with me on Google+ https://plus.google.com/u/0/103286083164983391036/about

12 Benefits of Collaborating with a Brand Influencer

By Patsy Stewart 21 Comments

We have seen an increase in the trend with influencer marketing. We used to call this “Word of Mouth” advertising, but it is more than just putting in a good word for your brand. A social media influencer, or brand ambassador, is a person who fits your demographic and has high influence and is well trusted by their followers on social media platforms. Influencers tend to work with multiple brands to showcase their products. Companies are not only touching their influencer but reaching their … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Social Networking, Strategy Tagged with Advertising, apparel social media, brand ambassador, brand awarness, brand loyalty, Build Brand Loyalty and Trust, building relationships, Create Connections With Additional Audiences, demographic, Exhibit Authenticity, Expand Brands Reach, Gain Marketplace Insights, Gather UGC, Generate Sales Leads, Improve SEO and Search Results, Increase Brand Awarness, Increase Conversion Rates, Increase Engagement, influencer, influencer marketing, Influencer Program, Marketing a brand, online influencer, SEO results, social buzz lab, social influencer, social media, Soffe, Strengthen Customer Satisfaction, target reach, UGC, user generated content, Word of Mouth

“Marketing Is No Longer About The Stuff That You Make.”

By Patsy Stewart 8 Comments

Seth Godin is one of the most well known names in marketing today. He is a best selling author, entrepreneur and public speaker who founded both Yoyodyne and Squidoo. His blog, http://www.sethgodin.com/sg/ , is very inspiring and extremely popular. Seth believes “marketing is no longer about the stuff that you make, but about the stories you tell.” Marketing is ever changing and today selling the product has become more about the connections you create. With all the choices … [Read more...]

Filed under: BUZZ, Marketing, Quotes, Social Media Tagged with brand, build relationships, buzz, connections, content marketing, engagement, Entrepreneur, Market Ideas, marketing, Marketing a brand, marketing strategy, Message, Products, public speaker, Seth Godin, social media marketing, social media strategy, Stories you tell

10 Strategies to Get More Likes on Your Social Posts

By Patsy Stewart 7 Comments

Do you ever wonder why a company similar to yours is getting more likes and interaction on their posts, but you are posting more frequently? They could be getting a ton of shares, likes and tweets due to the approach they are taking when deciding what to post. Sometimes it is better to make those personal connections or just think outside the box. Here are a few strategies to help you get more likes and shares on your social media platforms. 1. Timing Is Everything Posting your … [Read more...]

Filed under: BUZZ, Social Media Tagged with apparel social media, be interact, be social, C-Media Company, create and post, Create good content, cross promote, engagement, facebook, fan interaction, hashtags, instagram, interact, Junk Food Clothing, More Likes, More Likes on Posts, Notations, NY Collection, pinterest, Salt Life, So, social buzz lab, social converstaion, social media, Social Media Content, Soffe, timing, twitter

SCOPING TO REACH YOUR AUDIENCE

By Patsy Stewart 1 Comment

If you are an early adopter and are looking for the next social platform, look no further! Periscope is a streaming app that allows users to broadcast live, while followers can view live and engage with the presenter while streaming live. You can also watch a replay of the scope for the next 24 hours. Users can "heart" the broadcast if they like what they see and hear. This app is owned by Twitter and it has already become a social media game changer. . We have added Periscope into some of … [Read more...]

Filed under: Marketing, Social Media, Social Networking, Strategy, Twitter Tagged with Audience engagement, Broadcast, Broadcasting, Engage, Live, Periscope, Scoping to reach your audience, social, social media, Social Media Platform, Social Platform, Social Support, twitter, Unique, Value

Social Media Is Not Just An Activity

By Patsy Stewart 2 Comments

Sean Gardner is known as one of the #1 Social Media Influencers out there. In Sean’s blog The 2morrowknight he features many guest bloggers that collaborate to create a different voice on various social media topics. This adds diversity to all the subjects that include tips, advice, top posts, social engagement, and techniques to improve SEO and results. Sean once stated: “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who … [Read more...]

Filed under: BUZZ Tagged with 2morrowknight, bloggers, diversity, engagement, experience, investment, knowledge, online presence, quote graphic, Results, Sean Gardner, seo, SEO results, social media, social media buzz, social media community, Social Media Influencers, Social Media is not just an activity, social media techniques, social media tips, social media voice, technology, tips, top posts

Top 25 Social Media Blog Sites You Should Be Following

By Patsy Stewart 248 Comments

Are you looking for some great social media blogs? There are so many social media blogs out there its hard to choose just a few! In honor of Social Media Day, we are going to share with you our 25 favorite social media blogs, in no order. These are all based on content, quality, engagement, and success. Our top 25 Blog Posts to read and follow : Simply Measured This is an impressive social media company with a lot to offer! Not only do they maintain their clients accounts, but they … [Read more...]

Filed under: BUZZ, Marketing, Social Media Tagged with be social, Blog, Blog Posts, branding, conversation, engagement, how to, integrated marketing, marketing, Marketing Plan, marketing strategy, social buzz, social converstation, social media, Social Media Content, social media marketing, social media strategy, social networking, Strategy, To Do, top 25, Top 25 Blog Posts, Top Social Media Posts

Design is How it Works!

By Patsy Stewart 3 Comments

A great man once said: Design is not just what it looks like and feels like. Design is how it works – Steve Jobs It is important to have a clean appealing design in all mediums that speak to many and not just one particular audience. What we think Steve Jobs was trying to say is that - Design is all about how it Works! Things can look pretty but it is not only how someone can look at the piece of work in all aspects. It is how one relates to it, finds it easily, understands it and wants … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Strategy Tagged with audience, beautiful design, clean design, design, design is how it works, Feels Like, How Design Works, How it Works, Looks Like, Looks Like and Feels LIke, social media, Steve Jobs, understanding design, understanding your audience

How to Utilize Pinterest as a Marketing Tool

By Patsy Stewart 1 Comment

Pinterest was first released in 2010 with the first pin being a photo of a cut out paper shape of a couple kissing on a bike, pinned by co-founder Ben Silbermann. After a few hiccups it didn’t take long to join Facebook and Twitter at the top of social media. This is an app for everyone with many different topics. Pinners can share, create, repost and collect information in pictures or videos. You can store these “Pins” on boards you create that have specific themes. It started as more of a … [Read more...]

Filed under: BUZZ Tagged with Advertising, Applications, Be Interactive, Boards, Business Tools, Check Your Sources, create, Create Pins, facebook, Getting Started, how to, Know Your Audience, Marketing Plan, marketing with pinterest, Organization, Pinners, pinterest, pinterest for business, Plan for Success, Scheduling Your Message, Share, social, social buzz, social media, Themes, Tracking Results, twitter, Writing Your Message

Why you Should Stay Socially Trendy!

By Patsy Stewart 6 Comments

Social Media Marketing is all about information and connecting with others. Society loves to know what is going on in the world, so this makes it very important to provide current information so your fans know what’s going on. Aaron Lee stated: “These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Strategy Tagged with Aaron Lee, be social, Client Issues, Client Messages, current information, Customer Service, marketer, social, social buzz, social converstaion, social media, social media marketing, social media stories, Stay Current, staying Trendy, Staying Trendy in Social Media, technology

Make the Customer the Hero of Your Story

By Patsy Stewart 2 Comments

Many businesses create a story that showcases the product as the "Hero". If you really want your customers to buy or appreciate your product then you should make them the hero or star of the story, not your business. Ann Handley, MarketingProfs Chief Content Officer, wrote a great article that explains in a modern tone what it really means to make your customer the hero of your. Click on the link below to read her … [Read more...]

Filed under: BUZZ, Marketing, Quotes, Social Media, Strategy Tagged with Ann Handley, be social, brand, build relationships, business, buzz, Chief Content Office, connections, engagement, Hero, Hero of the Story, how to, marketing, marketing strategy, networking, social buzz, social media, social media buzz, social media quote, social network, visual

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