Social Media Consultants | Roanoke, VA

Are You Riding the Bluesky Wave?

Welcome to the latest edition of What’s the BUZZ in Social; covering the latest social media news and changes. In this episode we also explore whether you should or should not ride the wave of Bluesky. Instagram Instagram Moves Stories Highlights to Their Own Tab. Soon your Instagram profile will look a bit different. Instagram is moving your Story Highlight Bubbles (now located above your grid) to their own dedicated tab. Ready more in this post from Social Media Today, LLC : Instagram … [Read more...]

Filed under: Branding, BUZZ, Marketing, Social Media, Social Networking Tagged with Bluesky, facebook, instagram, marketing, social media, TikTok

What’s the BUZZ in Social?

By John Lusher Leave a Comment

Welcome to the inaugural issue of What’s the Buzz in Social? Each week we will review the latest news from Social Media, trends to keep an eye on and helpful tips on how you can make the most of your own social presence. Instagram Glitches Instagramis constantly evolving, with a growing user base and new features aimed at enhancing the viewer experience. While this can sometimes lead to occasional glitches, they’re typically resolved quickly. In fact, many issues may be fixed by the time … [Read more...]

Filed under: Branding, BUZZ, LinkedIn, Marketing, Social Media Tagged with content strategy, instagram, linkedin, social media, X

Instagram Reels: How to Use Them for Your Business, No Experience Necessary

By John Lusher 3 Comments

Are you looking for a way to create more engaging content for your Instagram account? If so, you should consider using Instagram Reels. Instagram Reels are short videos that can be up to 60 seconds long. They are a great way to show off your products or services, and they can be created without any video production experience or staff. In this blog post, we will give you simple tips on how to create Instagram Reels that will engage your audience and help promote your business. Creating … [Read more...]

Filed under: BUZZ, Instagram, Marketing, Social Media Tagged with business, instagram, Reels, Social Marketing

3 Emerging Social Trends to Build Your Audience

By John Lusher 9 Comments

It’s 2021. Has your marketing woken up to the new year yet? We’re specifically talking about your social media marketing. The social media landscape has developed rapidly over the past decade, and the Coronavirus didn’t slow down that progress. In fact, in some ways, it accelerated the growth of existing channels and features. These days, interactive content is king. That includes both video and audio content. These mediums captivate your audience in ways that text cannot. Excitement, … [Read more...]

Filed under: Branding, BUZZ, Marketing, Social Media Tagged with branding, clubhouse, IGTV, instagram, instagram reels, social media

How to Use Instagram Stories for Lead Gen and Conversions

By John Lusher 9 Comments

This is a guest post by Aljaz Fajmut founder of Nightwatch There are many ways to drive more leads to your site and bag more conversions, and one that’s especially hot at the minute is Instagram stories. In a nutshell, Instagram stories let users post pics and videos to their profile — but there’s a catch. After 24 hours, they vanish forever. It’s a lot like Snapchat, where content disappears in a similar fashion. Instagram stories have proven to be really popular, with CNN … [Read more...]

Filed under: Branding, BUZZ, Instagram, Marketing, Social Media Tagged with branding, buzz, instagram, social media

12 Benefits of Collaborating with a Brand Influencer

By Patsy Stewart 21 Comments

We have seen an increase in the trend with influencer marketing. We used to call this “Word of Mouth” advertising, but it is more than just putting in a good word for your brand. A social media influencer, or brand ambassador, is a person who fits your demographic and has high influence and is well trusted by their followers on social media platforms. Influencers tend to work with multiple brands to showcase their products. Companies are not only touching their influencer but reaching their … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Social Networking, Strategy Tagged with Advertising, apparel social media, brand ambassador, brand awarness, brand loyalty, Build Brand Loyalty and Trust, building relationships, Create Connections With Additional Audiences, demographic, Exhibit Authenticity, Expand Brands Reach, Gain Marketplace Insights, Gather UGC, Generate Sales Leads, Improve SEO and Search Results, Increase Brand Awarness, Increase Conversion Rates, Increase Engagement, influencer, influencer marketing, Influencer Program, Marketing a brand, online influencer, SEO results, social buzz lab, social influencer, social media, Soffe, Strengthen Customer Satisfaction, target reach, UGC, user generated content, Word of Mouth

“Marketing Is No Longer About The Stuff That You Make.”

By Patsy Stewart 8 Comments

Seth Godin is one of the most well known names in marketing today. He is a best selling author, entrepreneur and public speaker who founded both Yoyodyne and Squidoo. His blog, http://www.sethgodin.com/sg/ , is very inspiring and extremely popular. Seth believes “marketing is no longer about the stuff that you make, but about the stories you tell.” Marketing is ever changing and today selling the product has become more about the connections you create. With all the choices … [Read more...]

Filed under: BUZZ, Marketing, Quotes, Social Media Tagged with brand, build relationships, buzz, connections, content marketing, engagement, Entrepreneur, Market Ideas, marketing, Marketing a brand, marketing strategy, Message, Products, public speaker, Seth Godin, social media marketing, social media strategy, Stories you tell

Tips for a Successful Facebook Live Experience

By John Lusher 7 Comments

Live streaming has really taken off in the last few years with platforms like Periscope or Meerkat and now Facebook. Facebook launched this feature in February of 2016 and has really changed the game this year with videos such as the mom with the Chewbacca mask. This video has have over 160 million views and shows how powerful Facebook Live can be when used correctly. View here for this example: https://www.facebook.com/candaceSpayne/videos/10209653193067040/ This feature is free to … [Read more...]

Filed under: BUZZ, Facebook, Marketing, Social Media, Social Networking Tagged with buzz, connections, engagement, engaging, facebook, Facebook Live, facebook page, Live, marketing, marketing strategy, Questions and Answers, social buzz lab, social media, social media strategy, social networking, video, Video Streaming

10 Strategies to Get More Likes on Your Social Posts

By Patsy Stewart 7 Comments

Do you ever wonder why a company similar to yours is getting more likes and interaction on their posts, but you are posting more frequently? They could be getting a ton of shares, likes and tweets due to the approach they are taking when deciding what to post. Sometimes it is better to make those personal connections or just think outside the box. Here are a few strategies to help you get more likes and shares on your social media platforms. 1. Timing Is Everything Posting your … [Read more...]

Filed under: BUZZ, Social Media Tagged with apparel social media, be interact, be social, C-Media Company, create and post, Create good content, cross promote, engagement, facebook, fan interaction, hashtags, instagram, interact, Junk Food Clothing, More Likes, More Likes on Posts, Notations, NY Collection, pinterest, Salt Life, So, social buzz lab, social converstaion, social media, Social Media Content, Soffe, timing, twitter

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