Twitter | Social Media Consultants | Roanoke, VA

First #HootUpROA at Roanoke Higher Education Center

Hootsuite is coming to town with the first #HootUpROA, held at the Roanoke Higher Education Center. Our very own social media scientist, John Lusher has been working with Danielle Hatfield, a Hootsuite Envoy from North Carolina, to organize the event. The event is directed to those professionals and students in and around the Roanoke community who want to learn social media best practices using Hootsuite, one of the most popular social management tools. Mark your calendar for#HootUpROA, … [Read more...]

Filed under: News and Events, Twitter Tagged with Hootsuite, hootuproa, panel, panelist, roanoke, roanoke higher education center, roanoke va, twitter

How Chiropractors Can Leverage Social Media

By Patsy Stewart 5 Comments

Recently I was asked to speak to a group of Chiropractors about using social media for their practice. Each time I speak to a niche group, I research to find out how the industry is using social media so I can provide real examples of uses. I found some Chiropractors and Wellness Centers that are using Facebook and Twitter. Most are not consistent with their posts and very little engagement, but they are taking small steps. I also found there were a lot of videos on Youtube and a few blogs … [Read more...]

Filed under: Branding, BUZZ, Social Media, Traditional Tagged with branding, buzz, chiropractic, chiropractor, facebook, how to, marketing, public speaker, social media, social media marketing, twitter, youtube

Three Reasons to Take Twitter Seriously

By Patsy Stewart 1 Comment

Twitter is one of the most mis-understood social networking platforms. Most people find it complicated and hard to grasp and understand. How can you sell a product using 140 characters? Why does anyone care what you had for breakfast? Who wants to bothered with text messages from people you don't know? What value could you possibly gain from 140 characters? As an early adopter of social media, I have been using twitter since 2007. Did I understand the value of those early 140 character … [Read more...]

Filed under: Social Media, Social Networking, Strategy, Twitter Tagged with brand ambassadors, build relationships, online relationships, search engine, social media, social media strategy, social network, twitter

The Secret to Get Facebook and Twitter to Play Together

By Patsy Stewart 1 Comment

If you’ve been surfing the Internet or watching TV you’ve noticed the shift in marketing. Today’s active brands are sending you to Facebook and Twitter to get their message. But, do they work well together? Do you need to use both Facebook and Twitter? Lauren Friedman with iMedia Connection describes the crucial differences in Facebook and Twitter. “On Facebook, the goal is user interaction, while on Twitter, it's all about brand evangelism, with retweets acting as the most … [Read more...]

Filed under: Facebook, Social Media, Social Media Optimization, Twitter Tagged with build relationships, engagement, facebook, how to, marketing, social bookmarking, social media, social media marketing, social media optimization, twitter

Is Your Head TOO Big to Show a Little Gratitude?

By Patsy Stewart 6 Comments

I have built a fairly large social network. Combining my contacts from all of my networks I have nearly 17000 connections! How in the world can I manage that many connections? The funny thing is, that number is probably very low compared to many key influencers who have much larger and more active networks than I do. What are your expectations? Do you expect a seasoned blogger or a Twitter Superstar to show you gratitude for re-tweet's? When you receive a thumbs up or a like on Facebook do … [Read more...]

Filed under: Facebook, Social Networking, Twitter Tagged with etiquette, facebook, gratitude, social media, social network, thank you, twitter

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

By Patsy Stewart 2 Comments

Facebook and Twitter have become a crucial piece of our marketing strategies. Here is an excerpt of an article I wrote that was published on Social Media Today. In this piece I have listed ways you can integrate Facebook and Twitter with your traditional marketing. Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales … [Read more...]

Filed under: Facebook, Marketing, Social Media, Social Media Optimization, Traditional, Twitter Tagged with facebook, integrated marketing, social media, traditional advertising, traditional marketing, twitter

What the Heck is BUZZ?

By Patsy Stewart Leave a Comment

BUZZ... everyone talks about it, but what is it? In marketing, BUZZ is when people talk about your brand, many with enthusiasm and excitement. Marketing Buzz, also known as word-of-mouth marketing, is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Today there is a rush to engage online influencers to create BUZZ. Brands are paying or rewarding popular bloggers and celebrities to talk about their product or service … [Read more...]