SCOPING TO REACH YOUR AUDIENCE

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If you are an early adopter and are looking for the next social platform, look no further! Periscope is a streaming app that allows users to broadcast live, while followers can view live and engage with the presenter while streaming live. You can also watch a replay of the scope for the next 24 hours. Users can "heart" the broadcast if they like what they see and hear. This app is owned by Twitter and it has already become a social media game changer.  . We have added Periscope into some of … [Read more...]

How to Utilize Pinterest as a Marketing Tool

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Pinterest was first released in 2010 with the first pin being a photo of a cut out paper shape of a couple kissing on a bike, pinned by co-founder Ben Silbermann. After a few hiccups it didn’t take long to join Facebook and Twitter at the top of social media.  This is an app for everyone with many different topics. Pinners can share, create, repost and collect information in pictures or videos.  You can store these “Pins” on boards you create that have specific themes. It started as more of a … [Read more...]

Top 25 Social Media Influencers You Should Follow

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It's important to stay connected and in the moment in any social media platform.   Following the right people can be essential.  They can influence how you think, how you connect with others and how you and learn.  Learning from experts in your field or in business can help you achieve greater results and allows you to see different objectives while coming to your own conclusions. If you already follow these individuals, you know what we’re talking about!  If you aren’t following these … [Read more...]

Why is it so important to attend social media conferences

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Having a job in social media is amazing.  There are still lots of people who think that you just sit on Facebook all day, but there is more to it than that.  One figures out your social media strategy, finding the right time to post, understanding what works and what does not, and building strong connections with clients and fans on a daily basis.  By attending a conference one is able to connect with others who are like you.   You can learn from others as well as what is new and evolving in the … [Read more...]

How to Prepare for a Black Friday Social Media Campaign

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  I know everyone waits for Black Friday pretty much all year round; am I right?  And now with the advancement with the Internet we have Cyber Monday.  Black Friday is one of the major shopping days in the year just before Christmas.  It is called this due to many retailers claiming their numbers are in the highest on that day than any other that year.  To be in the black is a great thing for a company – red is what you don’t want.  Cyber Monday only started a few years ago when … [Read more...]

Choosing the Appropriate Social Media Platform for Your Content

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Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them! Many companies constantly post but do not receive the results they are looking for.  Once you know your readers, you will be able to promote not just what your company has to … [Read more...]

First #HootUpROA at Roanoke Higher Education Center

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Hootsuite is coming to town with the first #HootUpROA, held at the Roanoke Higher Education Center. Our very own social media scientist, John Lusher has been working with Danielle Hatfield, a Hootsuite Envoy from North Carolina, to organize the event.  The event is directed to those professionals and students in and around the Roanoke community who want to learn social media best practices using Hootsuite, one of the most popular social management tools. Mark your calendar for#HootUpROA, … [Read more...]

How Chiropractors Can Leverage Social Media

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Recently I was asked to speak to a group of Chiropractors about using social media for their practice. Each time I speak to a niche group, I research to find out how the industry is using social media so I can provide real examples of uses. I found some Chiropractors and Wellness Centers that are using Facebook and Twitter. Most are not consistent with their posts and very little engagement, but they are taking small steps. I also found there were a lot of videos on Youtube and a few blogs … [Read more...]

Three Reasons to Take Twitter Seriously

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Twitter is one of the most mis-understood social networking platforms. Most people find it complicated and hard to grasp and understand.  How can you sell a product using 140 characters? Why does anyone care what you had for breakfast? Who wants to bothered with text messages from people you don't know? What value could you possibly gain from 140 characters? As an early adopter of social media, I have been using  twitter since 2007. Did I understand the value of  those early 140 character … [Read more...]