Strategy | Social Media Consultants | Roanoke, VA

12 Month Plan to Social Media Success [Infographic]

Are you struggling with your social media plan? Have you found that it takes more time and resources than you can allocate? Intuit has come up with a very useful infographic marketing tool to help small businesses get a handle on their social media strategy. This social media road map to social success includes a monthly plan broken down into 4 segments or quarters. 1st quarter measure your social media inventory 2nd quarter work on strengthening the relationships 3rd quarter integrate … [Read more...]

Filed under: Social Media, Strategy Tagged with infographic, integrated marketing, social media, social media marketing, social media plan, social media road map, social media strategy

Self Promotion is a Social Turn Off

By John Lusher 10 Comments

Self Promotion makes me sick! Doesn't it you? If you will indulge me just a bit, this post is going to be a combination of ranting against something that irritates me along with thoughts and action steps on how to "not be that person." Because let's face it, no one wants to be that person! Social isn't about self promotion. We've all seen them in our social media world and in our own lives; people that constantly talk about themselves. I am not talking about people that Tweet what they … [Read more...]

Filed under: Social Media, Social Networking, Strategy Tagged with build relationships, creating buzz, don't do on social media, engagement, facebook, how to, john lusher, marketing, network, promoting others, self promote, self promotion, social, social media, social networking, your network

6 Proven Ways to Grow Your Facebook Page Likes

By Patsy Stewart 16 Comments

So you have a Facebook business page. That's great, but creating a Facebook page is just the beginning. Sharing engaging content, being consistent and growing your fan base all important pieces of a successful strategy. In order to grow your "likes" you need to share content consistently and make sure the content is fresh and engaging. As we work with various clients from small businesses to corporations we have several strategies we implement to increase their likes and build an engaging … [Read more...]

Filed under: BUZZ, Facebook, Strategy Tagged with facebook, facebook fans, facebook likes, facebook page, grow your page likes, how to, how to get more fans, how to get more likes, invite friends to like your page, promote facebook posts, recommend page, recommend page to friends, sponsored ads

3 Reasons to Schedule Facebook Posts

By Erika Bentley 28 Comments

Schedule Facebook Posts by Social Buzz Lab

Are you struggling to share content on your Facebook page consistently? Have you heard that using third party apps to schedule a post to go out at the best time to reach your market can be detrimental to your engagement success? You can now breath a sigh of relief. Facebook has rolled out a schedule feature for page admins to queue posts. It may seem a little awkward at first but it does the job nicely. 3 Reasons to Use Facebook Scheduled Posts Strategic Planning – With the … [Read more...]

Filed under: BUZZ, Facebook, Social Media, Strategy Tagged with best time to post, engagement, facebook, facebook scheduler, how to, page activity, page admin, schedule facebook posts, strategic planning, time management, visual

8 Easily Corrected Social Media Blunders

By Patsy Stewart 29 Comments

Social Media can be a real asset to marketing your brand but you can also miss some fantastic opportunities to capitalize on the full potential of social media marketing by making some common blunders. John Lusher shared the 11 Things NOT To Do on Social Media. This post will cover solutions to some common mistakes people overlook when planning the steps to their social marketing strategy. How to Correct 8 Common Blunders of Social Media The first visual image most people will see is … [Read more...]

Filed under: Branding, BUZZ, Social Media, Social Networking, Strategy Tagged with build relationships, don't do on social media, how to, integrated marketing, marketing, marketing strategy, social media, social media strategy

Eleven Things NOT To Do on Social Media

By John Lusher 11 Comments

Social Media has become an active component of many marketing strategies. We recently developed a handout entitled,you guessed it, 11 Things NOT To Do on Social Media. We gave you a sneak peak in our post Don't Do It, Three Things that Can Zap the Buzz. Instead of just providing you with the list and making you read them all for yourself, our Social Media (mad) Scientist, John Lusher, put a video spin on some of these items. We hope you enjoy!! John Lusher on Things NOT To Do on Social … [Read more...]

Filed under: BUZZ, Social Networking, Strategy Tagged with do not do, how to, john lusher, mad scientist, not to do, online relationships, self promote, social buzz, social media, social networking

Don’t Do It!! Three Things That Can Zap the Buzz

By Patsy Stewart 1 Comment

Several weeks ago our Team had the pleasure of participating in the Montgomery County Chamber of Commerce Business Expo held at the beautiful Conference Center at The Inn of Virginia Tech. This was one of the best events we have participated in and a special thanks goes to the Montgomery Chamber staff for a job well done! There were several hundred business owners expected to tour the Expo, so since we are in the social media business, we decided to provide a handout that included a … [Read more...]

Filed under: BUZZ, Social Networking, Strategy Tagged with do not do, don't do, don't do on social media, how to, inn at Virginia Tech, john lusher, montgomery county chamber, social buzz lab, social media, social media etiquette, team

Protecting Your Website from a Hostage Situation

By Patsy Stewart 2 Comments

In the past few weeks we have worked with several new clients who have been held hostage to their web developer or hosting services provider. It's such an uneasy feeling to need information and not be able to get it. That is exactly what happened to these clients. The situation, in each case, was somewhat different but the outcome was the same. Their website service provider had not provided them access to their domain or hosting accounts and would NOT willingly provide it. Most small … [Read more...]

Filed under: Strategy, WordPress Tagged with hostage, hosting, maintenance, protection, web developer, website, website safety, wordpress

Three Reasons to Take Twitter Seriously

By Patsy Stewart 1 Comment

Twitter is one of the most mis-understood social networking platforms. Most people find it complicated and hard to grasp and understand. How can you sell a product using 140 characters? Why does anyone care what you had for breakfast? Who wants to bothered with text messages from people you don't know? What value could you possibly gain from 140 characters? As an early adopter of social media, I have been using twitter since 2007. Did I understand the value of those early 140 character … [Read more...]

Filed under: Social Media, Social Networking, Strategy, Twitter Tagged with brand ambassadors, build relationships, online relationships, search engine, social media, social media strategy, social network, twitter

How to Build Your Alliance Online and Offline

By Patsy Stewart 8 Comments

Every morning I login to Facebook, not to see my profile but, to see how many comments my friend John Lusher has received on his morning status update. John has a large network of friends, who like me, look forward to his engaging, positive and sometimes humorous morning post. It is my pleasure to have John Lusher of John Lusher Consulting, as a guest blogger. He shares how to build a strong alliance. Build Your Alliance I believe most of us have confidence and faith in our own abilities. … [Read more...]