Pulling the Plug on Google Authorship

Google Experiment

Big News for the social media community!  On August 28th, 2014 John Muller announced on Google+ that Google Authorship program is coming to an end*.  For those who are unfamiliar of what this experiment was; it began in 2011.  The idea was to help minimize spam in the search engine results page (SERPs) by listing the authors and linking them to their posts.  With all the other participants in the social media world, Google tried to join the game but was a little late. This is a great example … [Read more...]

Using Social Media to Promote Holiday Campaigns

happy-labor-day

HAPPY LABOR DAY TO EVERYONE!!!  But what does Labor Day actually mean? This day occurs every first Monday in September, and is meant to recognize the American workers’ contributions to the United States economy.  For most of us…it is sale time and the end of summer.  You can build content around these themes to help transition readers or customers into a new season.   Using holidays, as a theme around your campaign or social media content is a great idea for large or small … [Read more...]

How One Caterpillar Dealer Conquered Social Media

CARTER Image

We would like to boast a little about our client, Carter Machinery, a Cat dealer located in Virginia. We have been working with Carter since their initial entrance into social media several years ago. During that time, the Social Buzz Lab has worked closely with the entire Marketing Department at Carter to successfully build their presence on all of the major platforms, including Facebook, Instagram, Twitter, Google+ and YouTube.  This digital presence has enabled Carter Machinery to interact … [Read more...]

The Author Rank Building Machine Infographic

Author Rank Machine

I spend a lot of time stressing the importance of Google Authorship to our clients.  I love this animated infographic designed by Daniel Dannenberg of Vertical Measures demonstrating Author Rank  and how to build your authorship and become an authoritative figure in your industry. It all starts with creating great content and ends with increased traffic to your website. Data Graphic by Vertical Measures   … [Read more...]

Social Media Quote by Gary Vaynerchuk

Gary Vaynerchuk Quote

"Saying hello doesn’t have an ROI. It’s about building relationships." Gary Vaynerchuk Gary Vee has continuously reminded us that it's hard to see a typical ROI for social media. BUT, building relationships is the key to putting the dollars in the bank. When people know how you think, what you feel, that you care... that's when you see the ROI. … [Read more...]

Client Spotlight – Savvy Dad

3D book

The best aspect of working in marketing and social media are the incredible clients you meet and work with.  Phoenix, Arizona based Savvy Dad personifies this to its fullest extent.  Our team met with and started a complete marketing and branding strategy with Greg Hague, founder of Savvy Dad, a short six weeks ago; and as the saying goes, "it's been quite a ride!" How Do We Serve Long Distance Clients You may be asking yourself, "what can The Social Buzz Lab do for an Arizona based website … [Read more...]

First #HootUpROA at Roanoke Higher Education Center

HootupROA Square Graphic2

Hootsuite is coming to town with the first #HootUpROA, held at the Roanoke Higher Education Center. Our very own social media scientist, John Lusher has been working with Danielle Hatfield, a Hootsuite Envoy from North Carolina, to organize the event.  The event is directed to those professionals and students in and around the Roanoke community who want to learn social media best practices using Hootsuite, one of the most popular social management tools. Mark your calendar for#HootUpROA, … [Read more...]

Did a Google+ Enhancement Prompt this Facebook Change?

Facebook Cover 20 Rule

Facebook news feed.  There are both critics and proponents of this change but no one is really sure how it is going to effect a brand.  One little change slipped through this week that we feel is really a big positive change for brands.  This Facebook change is likely the result of the recent change Google made in it's brand pages on Google+.  We are in a world of visual story telling.  Google increased the size of their cover images and have never had any restrictions on text on the image. … [Read more...]

12 Month Plan to Social Media Success [Infographic]

Intuit_2013_SocialMediaRoadMap

Are you struggling with your social media plan? Have you found that it takes more time and resources than you can allocate? Intuit has come up with a very useful infographic marketing tool to help small businesses get a handle on their social media strategy. This social media road map to social success includes a monthly plan broken down into 4 segments or quarters. 1st quarter measure your social media inventory 2nd quarter work on strengthening the relationships 3rd quarter integrate … [Read more...]