Always “want to change the world!”

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While speaking at INBOUND successful social media guru, Guy Kawasaki  said “Great companies start because the founders want to change the world…not make a fast buck.”   This well said statement really describes the motto all of us should share.  It makes a huge difference when you love and believe in what you are doing.   If you do this then the job really doesn’t seem like work anymore – it becomes more fun!  Always have your have your client’s best interests at heart.  And do not forget why … [Read more...]

Top 25 Social Media Influencers You Should Follow

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It's important to stay connected and in the moment in any social media platform.   Following the right people can be essential.  They can influence how you think, how you connect with others and how you and learn.  Learning from experts in your field or in business can help you achieve greater results and allows you to see different objectives while coming to your own conclusions. If you already follow these individuals, you know what we’re talking about!  If you aren’t following these … [Read more...]

Why is it so important to attend social media conferences

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Having a job in social media is amazing.  There are still lots of people who think that you just sit on Facebook all day, but there is more to it than that.  One figures out your social media strategy, finding the right time to post, understanding what works and what does not, and building strong connections with clients and fans on a daily basis.  By attending a conference one is able to connect with others who are like you.   You can learn from others as well as what is new and evolving in the … [Read more...]

How to Prepare for a Black Friday Social Media Campaign

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  I know everyone waits for Black Friday pretty much all year round; am I right?  And now with the advancement with the Internet we have Cyber Monday.  Black Friday is one of the major shopping days in the year just before Christmas.  It is called this due to many retailers claiming their numbers are in the highest on that day than any other that year.  To be in the black is a great thing for a company – red is what you don’t want.  Cyber Monday only started a few years ago when … [Read more...]

Your site doesn’t just sit on a computer anymore!

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     Responsive web design has evolved over the last few years along with more interactive users.  This is a technique for creating websites that work on mobile devices, desktops, tablets, tv’s, gaming consoles and even wearables.   Technology is ever changing so you know the screen size will transform with it.  This is why it is important that your site can adapt to any screen size.  Users today have high expectations and if your site is not responsive they may move on to something else. Check … [Read more...]

Choosing the Appropriate Social Media Platform for Your Content

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Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them! Many companies constantly post but do not receive the results they are looking for.  Once you know your readers, you will be able to promote not just what your company has to … [Read more...]

Pulling the Plug on Google Authorship

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Big News for the social media community!  On August 28th, 2014 John Muller announced on Google+ that Google Authorship program is coming to an end*.  For those who are unfamiliar of what this experiment was; it began in 2011.  The idea was to help minimize spam in the search engine results page (SERPs) by listing the authors and linking them to their posts.  With all the other participants in the social media world, Google tried to join the game but was a little late. This is a great example … [Read more...]

Using Social Media to Promote Holiday Campaigns

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HAPPY LABOR DAY TO EVERYONE!!!  But what does Labor Day actually mean? This day occurs every first Monday in September, and is meant to recognize the American workers’ contributions to the United States economy.  For most of us…it is sale time and the end of summer.  You can build content around these themes to help transition readers or customers into a new season.   Using holidays, as a theme around your campaign or social media content is a great idea for large or small … [Read more...]