How to Prepare for a Black Friday Social Media Campaign

Junk Food Clothing Black Friday

  I know everyone waits for Black Friday pretty much all year round; am I right?  And now with the advancement with the Internet we have Cyber Monday.  Black Friday is one of the major shopping days in the year just before Christmas.  It is called this due to many retailers claiming their numbers are in the highest on that day than any other that year.  To be in the black is a great thing for a company – red is what you don’t want.  Cyber Monday only started a few years ago when … [Read more...]

Your site doesn’t just sit on a computer anymore!

Whoishostingthis-responsiveinfographic_small

     Responsive web design has evolved over the last few years along with more interactive users.  This is a technique for creating websites that work on mobile devices, desktops, tablets, tv’s, gaming consoles and even wearables.   Technology is ever changing so you know the screen size will transform with it.  This is why it is important that your site can adapt to any screen size.  Users today have high expectations and if your site is not responsive they may move on to something else. Check … [Read more...]

Choosing the Appropriate Social Media Platform for Your Content

Blog Infographic

Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them! Many companies constantly post but do not receive the results they are looking for.  Once you know your readers, you will be able to promote not just what your company has to … [Read more...]

Pulling the Plug on Google Authorship

Google Experiment

Big News for the social media community!  On August 28th, 2014 John Muller announced on Google+ that Google Authorship program is coming to an end*.  For those who are unfamiliar of what this experiment was; it began in 2011.  The idea was to help minimize spam in the search engine results page (SERPs) by listing the authors and linking them to their posts.  With all the other participants in the social media world, Google tried to join the game but was a little late. This is a great example … [Read more...]

Using Social Media to Promote Holiday Campaigns

happy-labor-day

HAPPY LABOR DAY TO EVERYONE!!!  But what does Labor Day actually mean? This day occurs every first Monday in September, and is meant to recognize the American workers’ contributions to the United States economy.  For most of us…it is sale time and the end of summer.  You can build content around these themes to help transition readers or customers into a new season.   Using holidays, as a theme around your campaign or social media content is a great idea for large or small … [Read more...]

How One Caterpillar Dealer Conquered Social Media

CARTER Image

We would like to boast a little about our client, Carter Machinery, a Cat dealer located in Virginia. We have been working with Carter since their initial entrance into social media several years ago. During that time, the Social Buzz Lab has worked closely with the entire Marketing Department at Carter to successfully build their presence on all of the major platforms, including Facebook, Instagram, Twitter, Google+ and YouTube.  This digital presence has enabled Carter Machinery to interact … [Read more...]

The Author Rank Building Machine Infographic

Author Rank Machine

I spend a lot of time stressing the importance of Google Authorship to our clients.  I love this animated infographic designed by Daniel Dannenberg of Vertical Measures demonstrating Author Rank  and how to build your authorship and become an authoritative figure in your industry. It all starts with creating great content and ends with increased traffic to your website. Data Graphic by Vertical Measures   … [Read more...]

Social Media Quote by Gary Vaynerchuk

Gary Vaynerchuk Quote

"Saying hello doesn’t have an ROI. It’s about building relationships." Gary Vaynerchuk Gary Vee has continuously reminded us that it's hard to see a typical ROI for social media. BUT, building relationships is the key to putting the dollars in the bank. When people know how you think, what you feel, that you care... that's when you see the ROI. … [Read more...]