The Author Rank Building Machine Infographic

Author Rank Machine

I spend a lot of time stressing the importance of Google Authorship to our clients.  I love this animated infographic designed by Daniel Dannenberg of Vertical Measures demonstrating Author Rank  and how to build your authorship and become an authoritative figure in your industry. It all starts with creating great content and ends with increased traffic to your website. Data Graphic by Vertical Measures   … [Read more...]

Social Media Quote by Gary Vaynerchuk

Gary Vaynerchuk Quote

"Saying hello doesn’t have an ROI. It’s about building relationships." Gary Vaynerchuk Gary Vee has continuously reminded us that it's hard to see a typical ROI for social media. BUT, building relationships is the key to putting the dollars in the bank. When people know how you think, what you feel, that you care... that's when you see the ROI. … [Read more...]

Client Spotlight – Savvy Dad

3D book

The best aspect of working in marketing and social media are the incredible clients you meet and work with.  Phoenix, Arizona based Savvy Dad personifies this to its fullest extent.  Our team met with and started a complete marketing and branding strategy with Greg Hague, founder of Savvy Dad, a short six weeks ago; and as the saying goes, "it's been quite a ride!" How Do We Serve Long Distance Clients You may be asking yourself, "what can The Social Buzz Lab do for an Arizona based website … [Read more...]

First #HootUpROA at Roanoke Higher Education Center

HootupROA Square Graphic2

Hootsuite is coming to town with the first #HootUpROA, held at the Roanoke Higher Education Center. Our very own social media scientist, John Lusher has been working with Danielle Hatfield, a Hootsuite Envoy from North Carolina, to organize the event.  The event is directed to those professionals and students in and around the Roanoke community who want to learn social media best practices using Hootsuite, one of the most popular social management tools. Mark your calendar for#HootUpROA, … [Read more...]

Did a Google+ Enhancement Prompt this Facebook Change?

Facebook Cover 20 Rule

Facebook news feed.  There are both critics and proponents of this change but no one is really sure how it is going to effect a brand.  One little change slipped through this week that we feel is really a big positive change for brands.  This Facebook change is likely the result of the recent change Google made in it's brand pages on Google+.  We are in a world of visual story telling.  Google increased the size of their cover images and have never had any restrictions on text on the image. … [Read more...]

12 Month Plan to Social Media Success [Infographic]

Intuit_2013_SocialMediaRoadMap

Are you struggling with your social media plan? Have you found that it takes more time and resources than you can allocate? Intuit has come up with a very useful infographic marketing tool to help small businesses get a handle on their social media strategy. This social media road map to social success includes a monthly plan broken down into 4 segments or quarters. 1st quarter measure your social media inventory 2nd quarter work on strengthening the relationships 3rd quarter integrate … [Read more...]

3 New Enhancements to Google+

Screen Shot 2013-03-06 at 12.25.23 PM

Google+ is a part of the marketing strategy for Social Buzz Lab Clients. We were thrilled when Sara McKinley, Product Manager at Google announced on her Google+ profile some changes and improvements to profiles and pages today. Larger Cover Photos   Cover photos are much larger than before (up to 2120px by 1192px), and they display in 16x9 when fully expanded.  We're really excited about all the possibilities the larger cover images will present. An Easier Way to Edit Your Info  The … [Read more...]

You’re Freakin’ Kidding Me… You’re Not on Google+?

Google+ for Business

We've been actively creating Google+ business pages for our clients since Google released pages for businesses.  When I'm asked to describe Google+ I often refer to it as Facebook without all of the drama. Many marketers have left Facebook for Google+.  We've even heard debates from those who have questioned if Google+ would make it or if Facebook would eventually win the battle.   As Forbes author  Anthony Kosner wrote, Watch out Facebook, Google, Inc. could catch up. Data collected … [Read more...]

Media Team Formed for Roanoke South Peak Community

South Peak Living in Roanoke Virginia

For Immediate Release South Peak Forms Media Team Four local agencies will work to keep the public informed about progress at the luxury community in Roanoke County.   Roanoke, Va. (January 15, 2013) – The South Peak community has announced the formation of a media team that combines the expertise of four local media companies:  Firefli Media of Roanoke, C-Media Company LLC, of Moneta, Sellavision Media LLC, of Moneta and the Carlin Agency Public Relations, of Roanoke. “Their combined … [Read more...]