social media | Social Media Consultants | Roanoke, VA

Design is How it Works!

A great man once said: Design is not just what it looks like and feels like. Design is how it works – Steve Jobs It is important to have a clean appealing design in all mediums that speak to many and not just one particular audience. What we think Steve Jobs was trying to say is that - Design is all about how it Works! Things can look pretty but it is not only how someone can look at the piece of work in all aspects. It is how one relates to it, finds it easily, understands it and wants … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Strategy Tagged with audience, beautiful design, clean design, design, design is how it works, Feels Like, How Design Works, How it Works, Looks Like, Looks Like and Feels LIke, social media, Steve Jobs, understanding design, understanding your audience

How to Utilize Pinterest as a Marketing Tool

By Patsy Stewart 1 Comment

Pinterest was first released in 2010 with the first pin being a photo of a cut out paper shape of a couple kissing on a bike, pinned by co-founder Ben Silbermann. After a few hiccups it didn’t take long to join Facebook and Twitter at the top of social media. This is an app for everyone with many different topics. Pinners can share, create, repost and collect information in pictures or videos. You can store these “Pins” on boards you create that have specific themes. It started as more of a … [Read more...]

Filed under: BUZZ Tagged with Advertising, Applications, Be Interactive, Boards, Business Tools, Check Your Sources, create, Create Pins, facebook, Getting Started, how to, Know Your Audience, Marketing Plan, marketing with pinterest, Organization, Pinners, pinterest, pinterest for business, Plan for Success, Scheduling Your Message, Share, social, social buzz, social media, Themes, Tracking Results, twitter, Writing Your Message

Why you Should Stay Socially Trendy!

By Patsy Stewart 6 Comments

Social Media Marketing is all about information and connecting with others. Society loves to know what is going on in the world, so this makes it very important to provide current information so your fans know what’s going on. Aaron Lee stated: “These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Strategy Tagged with Aaron Lee, be social, Client Issues, Client Messages, current information, Customer Service, marketer, social, social buzz, social converstaion, social media, social media marketing, social media stories, Stay Current, staying Trendy, Staying Trendy in Social Media, technology

Make the Customer the Hero of Your Story

By Patsy Stewart 2 Comments

Many businesses create a story that showcases the product as the "Hero". If you really want your customers to buy or appreciate your product then you should make them the hero or star of the story, not your business. Ann Handley, MarketingProfs Chief Content Officer, wrote a great article that explains in a modern tone what it really means to make your customer the hero of your. Click on the link below to read her … [Read more...]

Filed under: BUZZ, Marketing, Quotes, Social Media, Strategy Tagged with Ann Handley, be social, brand, build relationships, business, buzz, Chief Content Office, connections, engagement, Hero, Hero of the Story, how to, marketing, marketing strategy, networking, social buzz, social media, social media buzz, social media quote, social network, visual

How to Respond to Social Media Comments

By Patsy Stewart 35 Comments

Whether you are involved in a blog post or social media platforms, comments mean that you are engaging with your fans. It is very important to start and continue that conversation. But sometimes comments can come back to bite you if you are not careful. Just because you produce some great content and get a lot of positive responses doesn’t mean you wont get some remarks that are not as optimistic. Social media is all about impressions and creating a more personal conversation between the … [Read more...]

Filed under: BUZZ, Facebook, Google+, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Social Networking, Strategy, Twitter, Youtube Tagged with actions, bad comments, bad conversation, be social, comments, converstaion, don't do on social media, engaging, FAQ, generate traffic, genuine, good comments, good conversation, how to, how to get more fans, how to get more likes, Impressions, Motoring your site, Personal, response, short and sweet, social buzz, social converstation, social media, social media engagement, social media strategy, traffic, visual brand engagement

Introducing Our Newest Client: Notations

By Patsy Stewart 4 Comments

John and I just returned from an exciting trip to New York City, where we met with the President and VP of Operations for our new apparel client, Notations. Notations is a manufacturer of womens and misses clothing found in many major department stores. Their products are sold under the Notations and NY Collection labels. Notations is located near Times Square on Broadway in the fashion district. They occupy the 40th floor of their building with a phenomenal view overlooking the Empire State … [Read more...]

Filed under: Branding, BUZZ, Marketing, News and Events Tagged with apparel industry, apparel marketing, apparel social media, Digital Designing, Fashion, fashion process, Garment Creations, marketing, Misses Clothing, New Client, New York City, Notations, Notations Clothing Co, Notations NY, Notations Operations, Pattern Makers, Sales, Seamstresses, social buzz lab, social innovation, social media, social media buzz, social media maarketing, stories, team, Telling a story, Women, Women's Clothing

Who rules the social media house?

By Patsy Stewart 1 Comment

Content is King but engagement is Queen and the lady rules the house! The king gets all the glory but the queen is his right hand woman. She tends to move the strings behind the scenes and not really noticing her that much. Without her the king would just fall apart. Like Mari Smith said: “Content is King but engagement is Queen and the lady rules the house.” Just having a website and presence online doesn’t make you a successful business. You can have the best content but if you don’t … [Read more...]

Filed under: BUZZ Tagged with audience, business, Cards, conversation, Conversations, engagement, King, Mari Smith, networking, passion, Queen, Queen Rules the house, Rule the house, social, social media, social media buzz, social media engagement, social media marketing, social media optimization, social media quotes, trad show, Who rules the house

Are the 2015 Super Bowl Commercials as Important as the Game?

By Patsy Stewart Leave a Comment

We all know that the Super Bowl is about football but it’s also about Advertising! People now watch the Super Bowl for the commercials just as much as the game. This event has become more than just about sports. It’s a brands way to capture attention from all the eyes of the game on social media. This year several companies pre-released their 2015 commercials instead of waiting to release them on Sunday. Check out the 2015 previews: … [Read more...]

Filed under: Branding, BUZZ, Marketing, News and Events, Social Media Tagged with 2015, 49, Comercial, connections, Dove, Friskes, Go Daddy Puppy, google+, love commercial, new Commercials, Oldies, Oreos, puppy, social media, Super Bowl, SUper Bowl 49, Super Bowl Commercial, SuperBowl, thank you, tv, watch tv, watchin Super Bowl, Wix

Always “want to change the world!”

By Patsy Stewart Leave a Comment

While speaking at INBOUND successful social media guru, Guy Kawasaki said “Great companies start because the founders want to change the world…not make a fast buck.” This well said statement really describes the motto all of us should share. It makes a huge difference when you love and believe in what you are doing. If you do this then the job really doesn’t seem like work anymore – it becomes more fun! Always have your have your client’s best interests at heart. And do not forget why … [Read more...]

Filed under: BUZZ, Quotes, Social Networking Tagged with Change, Change the World, Conference, create, create great content, great clinets, Great companies, Guy, Guy Kawasaki, Inbound, love, love my job, social media, Social Media conference, social media guru, social media marketing, social network, social networking, world

Why is it so important to attend social media conferences

By Patsy Stewart 1 Comment

Having a job in social media is amazing. There are still lots of people who think that you just sit on Facebook all day, but there is more to it than that. One figures out your social media strategy, finding the right time to post, understanding what works and what does not, and building strong connections with clients and fans on a daily basis. By attending a conference one is able to connect with others who are like you. You can learn from others as well as what is new and evolving in the … [Read more...]

Filed under: Branding, BUZZ, Marketing, Social Media, Social Media Optimization, Social Networking, Strategy Tagged with Conference, connections, Content, design, facebook, instagram, internet summit, knowledge, marketing, seo, social innovation, social media, Social Media conference, social media experience, social media strategy, twitter

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