Marketing | Social Media Consultants | Roanoke, VA

Gary Vaynerchuk and a Cultural Shift

Even though a few weeks have passed since Gary Vaynerchuk was at Virginia Tech, it amazes me how often I still think about his presentation and recall one of his memorable nuggets. I'm thankful for the opportunity I had to see him and I applaud the tenacity of Virginia Tech Professor John Boyer and all of the efforts he used to bring GaryVee to Burris Hall on April 27. We filled a truck load of social media enthusiasts from Roanoke and headed to Blacksburg. Gary was everything we expected … [Read more...]

Filed under: Marketing, Social Media Tagged with cultural shift, gary vaynerchuk, nuggets, social media, The Thank You Economy, virginia tech

Hell Hath No Fury as a Driven Woman with Technology

By Patsy Stewart 4 Comments

I have created some wonderful relationships as a result of our Roanoke Meetup 2.0 Networking Group. We talk about social media and share tips and strategies to help each other. About a year ago I met Judy Mick, blogger, entrepreneur, author and an avid runner. She still ceases to amaze me with her drive and commitment. We laugh because we are both crazy over technology and every time something new comes out it's a game to see who gets it first. Judy usually wins and that's why I asked her … [Read more...]

Filed under: BUZZ, Social Media Tagged with buzz, creating buzz, judy mick, smartphone, social media, technology, xoom

How to Build Your Alliance Online and Offline

By Patsy Stewart 8 Comments

Every morning I login to Facebook, not to see my profile but, to see how many comments my friend John Lusher has received on his morning status update. John has a large network of friends, who like me, look forward to his engaging, positive and sometimes humorous morning post. It is my pleasure to have John Lusher of John Lusher Consulting, as a guest blogger. He shares how to build a strong alliance. Build Your Alliance I believe most of us have confidence and faith in our own abilities. We … [Read more...]

Filed under: Social Media, Social Networking, Strategy Tagged with alliance, build relationships, connections, how to, john lusher, network, partnerships, promote, social media, strategic

4 Reasons to Feature Facebook Page Owners

By Patsy Stewart 9 Comments

The recent upgrade to Facebook pages has provided opportunities for companies to strengthen their brand. Unfortunately most have not taken advantage of one of the coolest new features... the opportunity to identify the person behind the page. Stop Hiding Behind Your Logo Successful social media strategies include having a transparent presence. What does being transparent mean? Of course being authentic and honest is extremely important but also knowing “who”(page administrator) instead of … [Read more...]

Filed under: Branding, Facebook, Social Media Tagged with brand, build relationships, engagement, engaging, facebook, featured page owners, gratitude, how to, privacy, privacy settings, social media transparency, transparent

The Secret to Get Facebook and Twitter to Play Together

By Patsy Stewart 1 Comment

If you’ve been surfing the Internet or watching TV you’ve noticed the shift in marketing. Today’s active brands are sending you to Facebook and Twitter to get their message. But, do they work well together? Do you need to use both Facebook and Twitter? Lauren Friedman with iMedia Connection describes the crucial differences in Facebook and Twitter. “On Facebook, the goal is user interaction, while on Twitter, it's all about brand evangelism, with retweets acting as the most valuable … [Read more...]

Filed under: Facebook, Social Media, Social Media Optimization, Twitter Tagged with build relationships, engagement, facebook, how to, marketing, social bookmarking, social media, social media marketing, social media optimization, twitter

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

By Patsy Stewart 11 Comments

Facebook and Twitter have become a crucial piece of our marketing strategies. Here is an excerpt of an article I wrote that was published on Social Media Today. In this piece I have listed ways you can integrate Facebook and Twitter with your traditional marketing. Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales … [Read more...]

Filed under: Facebook, Marketing, Social Media, Social Media Optimization, Traditional, Twitter Tagged with facebook, integrated marketing, social media, traditional advertising, traditional marketing, twitter

4 Buzz Generating Tips for Your Facebook Page

By Patsy Stewart 7 Comments

You've created a dynamite Facebook page, you've got the 25 "likes" to get a unique username and you've posted lots of good content! Take a look at your insights and see if your page is generating any Buzz! Last week I opened a discussion tab on the Social Buzz Lab page and invited people to post links to their pages on it. I called it TueZday Link Buzz! You can see the spike in the page activity from the image. Post views and post feedback had a huge increase also. Thanks goes out to … [Read more...]

Filed under: BUZZ, Facebook, Social Media Tagged with buzz, facebook, facebook page, social buzz, social media marketing

What the Heck is BUZZ?

By Patsy Stewart 2 Comments

BUZZ... everyone talks about it, but what is it? In marketing, BUZZ is when people talk about your brand, many with enthusiasm and excitement. Marketing Buzz, also known as word-of-mouth marketing, is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Today there is a rush to engage online influencers to create BUZZ. Brands are paying or rewarding popular bloggers and celebrities to talk about their product or service using … [Read more...]

Filed under: Branding, BUZZ, Facebook, Marketing, Social Media, Twitter Tagged with brand, brand ambassador, brand evangelist, buzz, facebook, marketing, online influencer, social buzz, twitter

Follow the Buzz

Get the Latest BUZZ!

Like Us On Facebook

Looking for Something?