“Marketing Is No Longer About The Stuff That You Make.”

sethgodin

  Seth Godin is one of the most well known names in marketing today.  He is a best selling author, entrepreneur and public speaker who founded both Yoyodyne and Squidoo. His blog, http://www.sethgodin.com/sg/ ,  is very inspiring and extremely popular.  Seth believes “marketing is no longer about the stuff that you make, but about the stories you tell.”  Marketing is ever changing and today selling the product has become more about the connections you create. With all the choices … [Read more...]

Tips for a Successful Facebook Live Experience

facebooklive

Live streaming has really taken off in the last few years with platforms like Periscope or Meerkat and now Facebook.  Facebook launched this feature in February of 2016 and has really changed the game this year with videos such as the mom with the Chewbacca mask.  This video has have over 160 million views and shows how powerful Facebook Live can be when used correctly. View here for this example: https://www.facebook.com/candaceSpayne/videos/10209653193067040/   This feature  is free to … [Read more...]

Make the Customer the Hero of Your Story

Marketing Profs

Many businesses create a story that showcases the product as the "Hero".  If you really want your customers to buy or appreciate your product then you should make them the hero or star of the story, not your business. Ann Handley, MarketingProfs Chief Content Officer, wrote a great article that explains in a modern tone what it really means to make your customer the hero of your. Click on the link below to read her … [Read more...]

Are the 2015 Super Bowl Commercials as Important as the Game?

19186742_m

We all know that the Super Bowl is about football but it’s also about Advertising!  People now watch the Super Bowl for the commercials just as much as the game.  This event has become more than just about sports. It’s a brands way to capture attention from all the eyes of the game on social media. This year several companies pre-released their 2015 commercials  instead of waiting to release  them on Sunday.  Check out the 2015 previews: … [Read more...]

Why is it so important to attend social media conferences

unnamed-1

Having a job in social media is amazing.  There are still lots of people who think that you just sit on Facebook all day, but there is more to it than that.  One figures out your social media strategy, finding the right time to post, understanding what works and what does not, and building strong connections with clients and fans on a daily basis.  By attending a conference one is able to connect with others who are like you.   You can learn from others as well as what is new and evolving in the … [Read more...]

How to Build Your Alliance Online and Offline

build an alliance

Every morning I login to Facebook, not to see my profile but, to see how many comments my friend John Lusher has received on his morning status update.  John has a large network of friends, who like me, look forward to his engaging, positive and sometimes humorous morning post. It is my pleasure to have John Lusher of John Lusher Consulting, as a guest blogger. He shares how to build a strong alliance. Build Your Alliance I believe most of us have confidence and faith in our own abilities.  We … [Read more...]