Design is How it Works!

A great man once said:  Design is not just what it looks like and feels like.  Design is how it works – Steve Jobs It is important to have a clean appealing design in all mediums that speak to many and not just one particular audience.  What we think Steve Jobs was trying to say is that - Design is all about how it Works!  Things can look pretty but it is not only how someone can look at the piece of work in all aspects.  It is how one relates to it, finds it easily, understands it and wants … [Read more...]

How to Utilize Pinterest as a Marketing Tool

Pinterest was first released in 2010 with the first pin being a photo of a cut out paper shape of a couple kissing on a bike, pinned by co-founder Ben Silbermann. After a few hiccups it didn’t take long to join Facebook and Twitter at the top of social media.  This is an app for everyone with many different topics. Pinners can share, create, repost and collect information in pictures or videos.  You can store these “Pins” on boards you create that have specific themes. It started as more of a … [Read more...]

Why you Should Stay Socially Trendy!

Social Media Marketing is all about information and connecting with others. Society loves to know what is going on in the world, so this makes it very important to provide current information so your fans know what’s going on.  Aaron Lee stated: “These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be … [Read more...]

Make the Customer the Hero of Your Story

Many businesses create a story that showcases the product as the "Hero".  If you really want your customers to buy or appreciate your product then you should make them the hero or star of the story, not your business. Ann Handley, MarketingProfs Chief Content Officer, wrote a great article that explains in a modern tone what it really means to make your customer the hero of your. Click on the link below to read her … [Read more...]

Who rules the social media house?

Content is King but engagement is Queen and the lady rules the house! The king gets all the glory but the queen is his right hand woman.  She tends to move the strings behind the scenes and not really noticing her that much.  Without her the king would just fall apart.  Like Mari Smith said: “Content is King but engagement is Queen and the lady rules the house.”  Just having a website and presence online doesn’t make you a successful business.  You can have the best content but if you don’t … [Read more...]

Are the 2015 Super Bowl Commercials as Important as the Game?

We all know that the Super Bowl is about football but it’s also about Advertising!  People now watch the Super Bowl for the commercials just as much as the game.  This event has become more than just about sports. It’s a brands way to capture attention from all the eyes of the game on social media. This year several companies pre-released their 2015 commercials  instead of waiting to release  them on Sunday.  Check out the 2015 previews: … [Read more...]

Always “want to change the world!”

While speaking at INBOUND successful social media guru, Guy Kawasaki  said “Great companies start because the founders want to change the world…not make a fast buck.”   This well said statement really describes the motto all of us should share.  It makes a huge difference when you love and believe in what you are doing.   If you do this then the job really doesn’t seem like work anymore – it becomes more fun!  Always have your have your client’s best interests at heart.  And do not forget why … [Read more...]

Top 25 Social Media Influencers You Should Follow

It's important to stay connected and in the moment in any social media platform.   Following the right people can be essential.  They can influence how you think, how you connect with others and how you and learn.  Learning from experts in your field or in business can help you achieve greater results and allows you to see different objectives while coming to your own conclusions. If you already follow these individuals, you know what we’re talking about!  If you aren’t following these … [Read more...]