apparel social media | Social Media Consultants | Roanoke, VA | The Social BUZZ Lab

12 Benefits of Collaborating with a Brand Influencer

By Patsy Stewart 21 Comments

We have seen an increase in the trend with influencer marketing. We used to call this “Word of Mouth” advertising, but it is more than just putting in a good word for your brand. A social media influencer, or brand ambassador, is a person who fits your demographic and has high influence and is well trusted by their followers on social media platforms. Influencers tend to work with multiple brands to showcase their products. Companies are not only touching their influencer but reaching their … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Social Networking, Strategy Tagged with Advertising, apparel social media, brand ambassador, brand awarness, brand loyalty, Build Brand Loyalty and Trust, building relationships, Create Connections With Additional Audiences, demographic, Exhibit Authenticity, Expand Brands Reach, Gain Marketplace Insights, Gather UGC, Generate Sales Leads, Improve SEO and Search Results, Increase Brand Awarness, Increase Conversion Rates, Increase Engagement, influencer, influencer marketing, Influencer Program, Marketing a brand, online influencer, SEO results, social buzz lab, social influencer, social media, Soffe, Strengthen Customer Satisfaction, target reach, UGC, user generated content, Word of Mouth

10 Strategies to Get More Likes on Your Social Posts

By Patsy Stewart 7 Comments

Do you ever wonder why a company similar to yours is getting more likes and interaction on their posts, but you are posting more frequently? They could be getting a ton of shares, likes and tweets due to the approach they are taking when deciding what to post. Sometimes it is better to make those personal connections or just think outside the box. Here are a few strategies to help you get more likes and shares on your social media platforms. 1. Timing Is Everything Posting your … [Read more...]

Filed under: BUZZ, Social Media Tagged with apparel social media, be interact, be social, C-Media Company, create and post, Create good content, cross promote, engagement, facebook, fan interaction, hashtags, instagram, interact, Junk Food Clothing, More Likes, More Likes on Posts, Notations, NY Collection, pinterest, Salt Life, So, social buzz lab, social converstaion, social media, Social Media Content, Soffe, timing, twitter

Introducing Our Newest Client: Notations

By Patsy Stewart 4 Comments

John and I just returned from an exciting trip to New York City, where we met with the President and VP of Operations for our new apparel client, Notations. Notations is a manufacturer of womens and misses clothing found in many major department stores. Their products are sold under the Notations and NY Collection labels. Notations is located near Times Square on Broadway in the fashion district. They occupy the 40th floor of their building with a phenomenal view overlooking the Empire State … [Read more...]

Filed under: Branding, BUZZ, Marketing, News and Events Tagged with apparel industry, apparel marketing, apparel social media, Digital Designing, Fashion, fashion process, Garment Creations, marketing, Misses Clothing, New Client, New York City, Notations, Notations Clothing Co, Notations NY, Notations Operations, Pattern Makers, Sales, Seamstresses, social buzz lab, social innovation, social media, social media buzz, social media maarketing, stories, team, Telling a story, Women, Women's Clothing

A Sneak Peek Behind the Scenes of a Successful Content Strategy

By Patsy Stewart 3 Comments

Have you ever been browsing through social platforms and wondered where all those interesting posts and amazing images come from? You're in luck! We are going to take you behind the scenes of what The Social Buzz Lab does to create engaging content and why it is so important for a brand and content strategy. The Social Buzz Lab works with many different kinds of companies. One niche area that is keeping us busy these days is the apparel industry. Some of our apparel companies … [Read more...]

Filed under: Branding, BUZZ, Facebook, Instagram, Marketing, Social Media, Strategy Tagged with apparel industry, apparel marketing, apparel social media, brand, branding, content strategy, facebook, graphic design, instagram, Junk Food Clothing, Salt Life, social media marketing, social media strategy, Soffe, visual content, visual marketing