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Are You Riding the Bluesky Wave?

Welcome to the latest edition of What’s the BUZZ in Social; covering the latest social media news and changes. In this episode we also explore whether you should or should not ride the wave of Bluesky. Instagram Instagram Moves Stories Highlights to Their Own Tab. Soon your Instagram profile will look a bit different. Instagram is moving your Story Highlight Bubbles (now located above your grid) to their own dedicated tab. Ready more in this post from Social Media Today, LLC : Instagram … [Read more...]

Filed under: Branding, BUZZ, Marketing, Social Media, Social Networking Tagged with Bluesky, facebook, instagram, marketing, social media, TikTok

What’s the BUZZ in Social?

By John Lusher Leave a Comment

Welcome to the inaugural issue of What’s the Buzz in Social? Each week we will review the latest news from Social Media, trends to keep an eye on and helpful tips on how you can make the most of your own social presence. Instagram Glitches Instagramis constantly evolving, with a growing user base and new features aimed at enhancing the viewer experience. While this can sometimes lead to occasional glitches, they’re typically resolved quickly. In fact, many issues may be fixed by the time … [Read more...]

Filed under: Branding, BUZZ, LinkedIn, Marketing, Social Media Tagged with content strategy, instagram, linkedin, social media, X

Instagram Reels: How to Use Them for Your Business, No Experience Necessary

By John Lusher 3 Comments

Are you looking for a way to create more engaging content for your Instagram account? If so, you should consider using Instagram Reels. Instagram Reels are short videos that can be up to 60 seconds long. They are a great way to show off your products or services, and they can be created without any video production experience or staff. In this blog post, we will give you simple tips on how to create Instagram Reels that will engage your audience and help promote your business. Creating … [Read more...]

Filed under: BUZZ, Instagram, Marketing, Social Media Tagged with business, instagram, Reels, Social Marketing

How to Use Instagram Stories for Lead Gen and Conversions

By John Lusher 9 Comments

This is a guest post by Aljaz Fajmut founder of Nightwatch There are many ways to drive more leads to your site and bag more conversions, and one that’s especially hot at the minute is Instagram stories. In a nutshell, Instagram stories let users post pics and videos to their profile — but there’s a catch. After 24 hours, they vanish forever. It’s a lot like Snapchat, where content disappears in a similar fashion. Instagram stories have proven to be really popular, with CNN … [Read more...]

Filed under: Branding, BUZZ, Instagram, Marketing, Social Media Tagged with branding, buzz, instagram, social media

12 Benefits of Collaborating with a Brand Influencer

By Patsy Stewart 21 Comments

We have seen an increase in the trend with influencer marketing. We used to call this “Word of Mouth” advertising, but it is more than just putting in a good word for your brand. A social media influencer, or brand ambassador, is a person who fits your demographic and has high influence and is well trusted by their followers on social media platforms. Influencers tend to work with multiple brands to showcase their products. Companies are not only touching their influencer but reaching their … [Read more...]

Filed under: BUZZ, Marketing, Social Media, Social Networking, Strategy Tagged with Advertising, apparel social media, brand ambassador, brand awarness, brand loyalty, Build Brand Loyalty and Trust, building relationships, Create Connections With Additional Audiences, demographic, Exhibit Authenticity, Expand Brands Reach, Gain Marketplace Insights, Gather UGC, Generate Sales Leads, Improve SEO and Search Results, Increase Brand Awarness, Increase Conversion Rates, Increase Engagement, influencer, influencer marketing, Influencer Program, Marketing a brand, online influencer, SEO results, social buzz lab, social influencer, social media, Soffe, Strengthen Customer Satisfaction, target reach, UGC, user generated content, Word of Mouth

Tips for a Successful Facebook Live Experience

By John Lusher 7 Comments

Live streaming has really taken off in the last few years with platforms like Periscope or Meerkat and now Facebook. Facebook launched this feature in February of 2016 and has really changed the game this year with videos such as the mom with the Chewbacca mask. This video has have over 160 million views and shows how powerful Facebook Live can be when used correctly. View here for this example: https://www.facebook.com/candaceSpayne/videos/10209653193067040/ This feature is free to … [Read more...]

Filed under: BUZZ, Facebook, Marketing, Social Media, Social Networking Tagged with buzz, connections, engagement, engaging, facebook, Facebook Live, facebook page, Live, marketing, marketing strategy, Questions and Answers, social buzz lab, social media, social media strategy, social networking, video, Video Streaming

SCOPING TO REACH YOUR AUDIENCE

By Patsy Stewart 1 Comment

If you are an early adopter and are looking for the next social platform, look no further! Periscope is a streaming app that allows users to broadcast live, while followers can view live and engage with the presenter while streaming live. You can also watch a replay of the scope for the next 24 hours. Users can "heart" the broadcast if they like what they see and hear. This app is owned by Twitter and it has already become a social media game changer. . We have added Periscope into some of … [Read more...]

Filed under: Marketing, Social Media, Social Networking, Strategy, Twitter Tagged with Audience engagement, Broadcast, Broadcasting, Engage, Live, Periscope, Scoping to reach your audience, social, social media, Social Media Platform, Social Platform, Social Support, twitter, Unique, Value

How to Respond to Social Media Comments

By Patsy Stewart 35 Comments

Whether you are involved in a blog post or social media platforms, comments mean that you are engaging with your fans. It is very important to start and continue that conversation. But sometimes comments can come back to bite you if you are not careful. Just because you produce some great content and get a lot of positive responses doesn’t mean you wont get some remarks that are not as optimistic. Social media is all about impressions and creating a more personal conversation between the … [Read more...]

Filed under: BUZZ, Facebook, Google+, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Social Networking, Strategy, Twitter, Youtube Tagged with actions, bad comments, bad conversation, be social, comments, converstaion, don't do on social media, engaging, FAQ, generate traffic, genuine, good comments, good conversation, how to, how to get more fans, how to get more likes, Impressions, Motoring your site, Personal, response, short and sweet, social buzz, social converstation, social media, social media engagement, social media strategy, traffic, visual brand engagement

Always “want to change the world!”

By Patsy Stewart Leave a Comment

While speaking at INBOUND successful social media guru, Guy Kawasaki said “Great companies start because the founders want to change the world…not make a fast buck.” This well said statement really describes the motto all of us should share. It makes a huge difference when you love and believe in what you are doing. If you do this then the job really doesn’t seem like work anymore – it becomes more fun! Always have your have your client’s best interests at heart. And do not forget why … [Read more...]

Filed under: BUZZ, Quotes, Social Networking Tagged with Change, Change the World, Conference, create, create great content, great clinets, Great companies, Guy, Guy Kawasaki, Inbound, love, love my job, social media, Social Media conference, social media guru, social media marketing, social network, social networking, world

Why is it so important to attend social media conferences

By Patsy Stewart 1 Comment

Having a job in social media is amazing. There are still lots of people who think that you just sit on Facebook all day, but there is more to it than that. One figures out your social media strategy, finding the right time to post, understanding what works and what does not, and building strong connections with clients and fans on a daily basis. By attending a conference one is able to connect with others who are like you. You can learn from others as well as what is new and evolving in the … [Read more...]

Filed under: Branding, BUZZ, Marketing, Social Media, Social Media Optimization, Social Networking, Strategy Tagged with Conference, connections, Content, design, facebook, instagram, internet summit, knowledge, marketing, seo, social innovation, social media, Social Media conference, social media experience, social media strategy, twitter

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