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Are You Riding the Bluesky Wave?

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Welcome to the latest edition of What’s the BUZZ in Social; covering the latest social media news and changes. In this episode we also explore whether you should or should not ride the wave of Bluesky.  Instagram Instagram Moves Stories Highlights to Their Own Tab. Soon your Instagram profile will look a bit different. Instagram is moving your Story Highlight Bubbles (now located above your grid) to their own dedicated tab. Ready more in this post from Social Media Today, LLC : Instagram … [Read more...]

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What’s the BUZZ in Social?

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Welcome to the inaugural issue of What’s the Buzz in Social? Each week we will review the latest news from Social Media, trends to keep an eye on and helpful tips on how you can make the most of your own social presence. Instagram Glitches Instagramis constantly evolving, with a growing user base and new features aimed at enhancing the viewer experience. While this can sometimes lead to occasional glitches, they’re typically resolved quickly. In fact, many issues may be fixed by the time … [Read more...]

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What Are You Doing Today to Build Your Personal Brand?

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I have a question for you: do you purchase Air Jordan shoes because of the brand, Nike, or do you purchase the shoes because of the athlete, Michale Jordan. Of course we all know the answer; we purchase the shoes because of Michael Jordan.  People, for the most part, make purchasing decisions based on personal brands, such as Jordan, versus just the brand, such as Nike. Brands can and many successfully do build a culture that people want to be part of; think Apple. But at the end of the … [Read more...]

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Instagram Reels: How to Use Them for Your Business, No Experience Necessary

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Are you looking for a way to create more engaging content for your Instagram account? If so, you should consider using Instagram Reels. Instagram Reels are short videos that can be up to 60 seconds long. They are a great way to show off your products or services, and they can be created without any video production experience or staff. In this blog post, we will give you simple tips on how to create Instagram Reels that will engage your audience and help promote your business. Creating … [Read more...]

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3 Emerging Social Trends to Build Your Audience

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It’s 2021. Has your marketing woken up to the new year yet? We’re specifically talking about your social media marketing. The social media landscape has developed rapidly over the past decade, and the Coronavirus didn’t slow down that progress. In fact, in some ways, it accelerated the growth of existing channels and features.  These days, interactive content is king. That includes both video and audio content. These mediums captivate your audience in ways that text cannot. Excitement, … [Read more...]

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How to Use Instagram Stories for Lead Gen and Conversions

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This is a guest post by Aljaz Fajmut founder of Nightwatch There are many ways to drive more leads to your site and bag more conversions, and one that’s especially hot at the minute is Instagram stories. In a nutshell, Instagram stories let users post pics and videos to their profile — but there’s a catch. After 24 hours, they vanish forever. It’s a lot like Snapchat, where content disappears in a similar fashion. Instagram stories have proven to be really popular, with CNN … [Read more...]

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Tips for a Successful Facebook Live Experience

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Live streaming has really taken off in the last few years with platforms like Periscope or Meerkat and now Facebook.  Facebook launched this feature in February of 2016 and has really changed the game this year with videos such as the mom with the Chewbacca mask.  This video has have over 160 million views and shows how powerful Facebook Live can be when used correctly. View here for this example: https://www.facebook.com/candaceSpayne/videos/10209653193067040/   This feature  is free to … [Read more...]

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Client Spotlight – Savvy Dad

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The best aspect of working in marketing and social media are the incredible clients you meet and work with.  Phoenix, Arizona based Savvy Dad personifies this to its fullest extent.  Our team met with and started a complete marketing and branding strategy with Greg Hague, founder of Savvy Dad, a short six weeks ago; and as the saying goes, "it's been quite a ride!" How Do We Serve Long Distance Clients You may be asking yourself, "what can The Social Buzz Lab do for an Arizona based website … [Read more...]

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Self Promotion is a Social Turn Off

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Self promotion, it's all about ME.

Self Promotion makes me sick! Doesn't it you? If you will indulge me just a bit, this post is going to be a combination of ranting against something that irritates me along with thoughts and action steps on how to "not be that person." Because let's face it, no one wants to be that person! Social isn't about self promotion. We've all seen them in our social media world and in our own lives;  people that constantly talk about themselves.  I am not talking about people that Tweet what they had … [Read more...]

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Converting to Facebook Timeline Brand Page

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Just as rantings about Facebook changing user's personal profiles have died down, now we have New Facebook Pages!  That's right, the Facebook Business Pages we have all grown to love is about to get a facelift!  If you are an administrator of a Facebook Page, you may have the option to make the switch now or you soon will.  All pages will automatically convert to the new format on March 30th.  The rumor was that the new page design would debut by the end of February, but like with most Facebook … [Read more...]

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