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How to Build Your Alliance Online and Offline

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build an alliance

Every morning I login to Facebook, not to see my profile but, to see how many comments my friend John Lusher has received on his morning status update.  John has a large network of friends, who like me, look forward to his engaging, positive and sometimes humorous morning post. It is my pleasure to have John Lusher of John Lusher Consulting, as a guest blogger. He shares how to build a strong alliance. Build Your Alliance I believe most of us have confidence and faith in our own abilities.  We … [Read more...]

Filed under: Social Media, Social Networking, Strategy Tagged with , , , , , , , , ,

4 Reasons to Feature Facebook Page Owners

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The recent upgrade to Facebook pages has provided opportunities for companies to strengthen their brand. Unfortunately most have not taken advantage of one of the coolest new features... the opportunity to identify the person behind the page. Stop Hiding Behind Your Logo Successful social media strategies include having a transparent  presence. What does being transparent mean?  Of course being authentic and honest is extremely important but also knowing “who”(page administrator) instead of … [Read more...]

Filed under: Branding, Facebook, Social Media Tagged with , , , , , , , , , , ,

Mastering the Art of Engaging to Build Relationships

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Through the power of networking and social media I have met many wonderful industry professionals, each having their own twist on Social Media . This is a previously published post by Vicki Elam, Social Media Manager at Elam Virtual Office, LLC.  She is the Project Manager of Positive Dynamic Women. Vicki walks the walk and talks the talk. She understands how to be engaging and is a true relationship builder. Social Media-The Art of Engaging This is one of my favorite topics on Facebook. … [Read more...]

Filed under: Social Networking Tagged with , , , , , ,

The Secret to Get Facebook and Twitter to Play Together

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If you’ve been surfing the Internet or watching TV you’ve noticed the shift in marketing.  Today’s active brands are sending you to Facebook and Twitter to get their message.   But, do they work well together? Do you need to use both Facebook and Twitter? Lauren Friedman with iMedia Connection describes the crucial differences in Facebook and Twitter. “On Facebook, the goal is user interaction, while on Twitter, it's all about brand evangelism, with retweets acting as the most valuable … [Read more...]

Filed under: Facebook, Social Media, Social Media Optimization, Twitter Tagged with , , , , , , , , ,

Is Your Head TOO Big to Show a Little Gratitude?

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show gratitude in social media

I have built a fairly large social network.  Combining my contacts from all of my networks I have nearly 17000 connections!  How in the world can I manage that many connections? The funny thing is, that number is probably very low compared to many key influencers who have much larger and more active networks than I do. What are your expectations? Do you expect a seasoned blogger or a Twitter Superstar to show you gratitude for re-tweet's? When you receive a thumbs up or a like on Facebook do … [Read more...]

Filed under: Facebook, Social Networking, Twitter Tagged with , , , , , ,

7 Tips to Revitalize Your LinkedIn Profile

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Tips to Give New Life to Your LinkedIn Profile

The first social networking platform I started using was LinkedIn.   In fact I started using it 2003 when it was first launched.  Since that time it has become a powerful and professional networking tool and a must for business professionals. Anne Clelland, President of Handshake Media, Inc., asked me to share some LinkedIn Best Practices on her Handshake2.0 blog.  I began compiling the list and ended up with a great list! 7 effective tips to power-up and revitalize your  LinkedIn … [Read more...]

Filed under: LinkedIn Tagged with , , , , , , ,

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

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Social Buzz Lab

Facebook and Twitter have become a crucial piece of our marketing strategies.  Here is an excerpt of an article I wrote that was published on Social Media Today. In this piece I have listed ways you can integrate Facebook and Twitter with your traditional marketing. Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales … [Read more...]

Filed under: Facebook, Marketing, Social Media, Social Media Optimization, Traditional, Twitter Tagged with , , , , ,

4 Buzz Generating Tips for Your Facebook Page

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Social Buzz Lab Facebook Insights

You've created a dynamite Facebook page, you've got the 25 "likes" to get a unique username and you've posted lots of good content!  Take a look at your insights and see if your page is generating any Buzz! Last week I opened a discussion tab on the Social Buzz Lab page and invited people to post links to their pages on it.  I called it  TueZday Link Buzz! You can see the spike in the page activity from the image. Post views and post feedback had a huge increase also. Thanks goes out to … [Read more...]

Filed under: BUZZ, Facebook, Social Media Tagged with , , , ,

What the Heck is BUZZ?

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social buzz lab hummingbird

BUZZ... everyone talks about it, but what is it? In marketing, BUZZ is when people talk about your brand, many with enthusiasm and excitement.  Marketing Buzz, also known as word-of-mouth marketing, is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Today there is a rush to engage online influencers to create BUZZ. Brands are paying or rewarding popular bloggers and celebrities to talk about their product or service using … [Read more...]

Filed under: Branding, BUZZ, Facebook, Marketing, Social Media, Twitter Tagged with , , , , , , , ,
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