Make the Customer the Hero of Your Story

Marketing Profs

Many businesses create a story that showcases the product as the "Hero".  If you really want your customers to buy or appreciate your product then you should make them the hero or star of the story, not your business. Ann Handley, MarketingProfs Chief Content Officer, wrote a great article that explains in a modern tone what it really means to make your customer the hero of your. Click on the link below to read her … [Read more...]

Who rules the social media house?

Mari-Smith-Headshot-1

Content is King but engagement is Queen and the lady rules the house! The king gets all the glory but the queen is his right hand woman.  She tends to move the strings behind the scenes and not really noticing her that much.  Without her the king would just fall apart.  Like Mari Smith said: “Content is King but engagement is Queen and the lady rules the house.”  Just having a website and presence online doesn’t make you a successful business.  You can have the best content but if you don’t … [Read more...]

Reflecting on Our First Year – The Birth of a Business

birthdaysbl

Time flies when you're having fun and I literally mean that. I find it hard to believe that it's been a year since the birth of  my company. My baby is celebrating it's first birthday! It seems like it was only a few months ago when I was trying to come up with the perfect name and bouncing it off of my friends and confidants. I shared many iterations of names but I was sure I had made the right choice when I came up with The Social Buzz Lab. They all agreed!  I did hours of research, applied … [Read more...]