Social Media has become an active component of many marketing strategies. We recently developed a handout entitled,you guessed it, 11 Things NOT To Do on Social Media. We gave you a sneak peak in our post Don’t Do It, Three Things that Can Zap the Buzz. Instead of just providing you with the list and making you read them all for yourself, our Social Media (mad) Scientist, John Lusher, put a video spin on some of these items. We hope you enjoy!!
Here is the complete list of Things NOT To Do on Social Media
- Do Not share pictures, photos or artwork that could potentially incriminate or embarrass you. I know, this one sounds like an easy one, but you would be surprised. Or maybe you wouldn’t be! The most recent example is former Representative Anthony
Wiener. Whether you think you are sharing it publicly or privately, it is in the cloud forever!
- Do Not self-promote or only promote yourself or your brand. The people that do this on social media remind me of the stereotypical “used-car salesman” or Herb Tarlek from WKRP in Cincinnati. If you do not know Herb, Google the name or find videos of the show to watch. The point is, you should promote others more than yourself. For every post promoting yourself, promote others 10 times as much, at least!!
- Do Not re-share or re-post links without checking them out first on your own. When you do this, it is damaging to your reputation online; always verify before you re-post!
- Do Not ignore comments, responses or conversations by your followers. The quickest way to lose followers or friends? By ignoring them! It is rude and disrespectful.
- Do Not jump into the social media pool without a plan! Social media requires planning and takes time and is not to be entered into lightly.
- Do Not set it and forget it. Creating social platforms and not using them is worse than not doing it at all. Social media requires daily attention either by you, an employee or a consultant that you have hired.
- Do Not be negative. This is another simple one; there is enough negativity in the world; we do not need it in the social media world, and in truth, we don’t want to hear it.
- Do Not share too much personal information. Social media and social networking allow us to build business and personal relationships; provides opportunities to connect and share and learn. But, we truthfully do not want to know every personal thing going on in your life, at least not in a public format.
- Do Not respond to comments or posts out of anger or resentment. It only takes a moment to ruin your reputation online; so calm down and think clearly before you respond to criticism or something negative.
- Do Not copy material and use it as your own!
- Do Not forget, these ARE real relationships, with real people. Treat them as such.