Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them!
Many companies constantly post but do not receive the results they are looking for. Once you know your readers, you will be able to promote not just what your company has to offer but also your videos, articles, photos, websites and more. Research each social media platform and figure out which one will give you the best return. Remember you do not have to use or post on every social media site. Choose the ones that fit your style and company the best. If you stay focused and have a clear marketing strategy your vision will shine through over time.
Below is a very informative infographic that explains some of the factors to consider when deciding where to post your content: