How to Use Instagram Stories for Lead Gen and Conversions

This is a guest post by Aljaz Fajmut founder of Nightwatch There are many ways to drive more leads to your site and bag more conversions, and one that’s especially hot at the minute is Instagram stories. In a nutshell, Instagram stories let users post pics and videos to their profile — but there’s a catch. After 24 hours, they vanish forever. It’s a lot like Snapchat, where content disappears in a similar fashion. Instagram stories have proven to be really popular, with CNN … [Read more...]

Tips for a Successful Facebook Live Experience

Live streaming has really taken off in the last few years with platforms like Periscope or Meerkat and now Facebook.  Facebook launched this feature in February of 2016 and has really changed the game this year with videos such as the mom with the Chewbacca mask.  This video has have over 160 million views and shows how powerful Facebook Live can be when used correctly. View here for this example: https://www.facebook.com/candaceSpayne/videos/10209653193067040/   This feature  is free to … [Read more...]

SCOPING TO REACH YOUR AUDIENCE

If you are an early adopter and are looking for the next social platform, look no further! Periscope is a streaming app that allows users to broadcast live, while followers can view live and engage with the presenter while streaming live. You can also watch a replay of the scope for the next 24 hours. Users can "heart" the broadcast if they like what they see and hear. This app is owned by Twitter and it has already become a social media game changer.  . We have added Periscope into some of … [Read more...]

Always “want to change the world!”

While speaking at INBOUND successful social media guru, Guy Kawasaki  said “Great companies start because the founders want to change the world…not make a fast buck.”   This well said statement really describes the motto all of us should share.  It makes a huge difference when you love and believe in what you are doing.   If you do this then the job really doesn’t seem like work anymore – it becomes more fun!  Always have your have your client’s best interests at heart.  And do not forget why … [Read more...]

Why is it so important to attend social media conferences

Having a job in social media is amazing.  There are still lots of people who think that you just sit on Facebook all day, but there is more to it than that.  One figures out your social media strategy, finding the right time to post, understanding what works and what does not, and building strong connections with clients and fans on a daily basis.  By attending a conference one is able to connect with others who are like you.   You can learn from others as well as what is new and evolving in the … [Read more...]

How to Prepare for a Black Friday Social Media Campaign

  I know everyone waits for Black Friday pretty much all year round; am I right?  And now with the advancement with the Internet we have Cyber Monday.  Black Friday is one of the major shopping days in the year just before Christmas.  It is called this due to many retailers claiming their numbers are in the highest on that day than any other that year.  To be in the black is a great thing for a company – red is what you don’t want.  Cyber Monday only started a few years ago when … [Read more...]

Choosing the Appropriate Social Media Platform for Your Content

Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them! Many companies constantly post but do not receive the results they are looking for.  Once you know your readers, you will be able to promote not just what your company has to … [Read more...]