Recently I was asked to speak to a group of Chiropractors about using social media for their practice. Each time I speak to a niche group, I research to find out how the industry is using social media so I can provide real examples of uses.
I found some Chiropractors and Wellness Centers that are using Facebook and Twitter. Most are not consistent with their posts and very little engagement, but they are taking small steps. I also found there were a lot of videos on Youtube and a few blogs from Chiropractors. Below is my presentation uploaded on Slideshare.
The main thing I noticed as I went through each social network was the lack of branding. Most of the Chiropractic organizations did not carry a consistent brand across the networks. Their contact info was not easily visible and at best there may be a logo. I know marketing is not at the top of their lists but it should be. The have a very small staff and even a smaller marketing budget. There are some simple steps to integrate social media. Here are 23 ways to integrate social media with traditional marketing.
If you are a chiropractor or know of a practice that is creating some great social media buzz, tell us what you are doing in the comments.