online influencer | Social Media Consultants | Roanoke, VA | The Social BUZZ Lab

12 Benefits of Collaborating with a Brand Influencer

By Patsy Stewart 21 Comments

We have seen an increase in the trend with influencer marketing. We used to call this “Word of Mouth” advertising, but it is more than just putting in a good word for your brand. A social media influencer, or brand ambassador, is a person who fits your demographic and has high influence and is well trusted by their followers on social media platforms. Influencers tend to work with multiple brands to showcase their products. Companies are not only touching their influencer but reaching their … [Read more...]

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Top 25 Social Media Influencers You Should Follow

By Patsy Stewart 25 Comments

It's important to stay connected and in the moment in any social media platform. Following the right people can be essential. They can influence how you think, how you connect with others and how you and learn. Learning from experts in your field or in business can help you achieve greater results and allows you to see different objectives while coming to your own conclusions. If you already follow these individuals, you know what we’re talking about! If you aren’t following these … [Read more...]

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What the Heck is BUZZ?

By Patsy Stewart 2 Comments

BUZZ... everyone talks about it, but what is it? In marketing, BUZZ is when people talk about your brand, many with enthusiasm and excitement. Marketing Buzz, also known as word-of-mouth marketing, is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Today there is a rush to engage online influencers to create BUZZ. Brands are paying or rewarding popular bloggers and celebrities to talk about their product or service using … [Read more...]

Filed under: Branding, BUZZ, Facebook, Marketing, Social Media, Twitter Tagged with brand, brand ambassador, brand evangelist, buzz, facebook, marketing, online influencer, social buzz, twitter