Welcome to the inaugural issue of What’s the Buzz in Social? Each week we will review the latest news from Social Media, trends to keep an eye on and helpful tips on how you can make the most of your own social presence.
Instagram Glitches
Instagramis constantly evolving, with a growing user base and new features aimed at enhancing the viewer experience. While this can sometimes lead to occasional glitches, they’re typically resolved quickly. In fact, many issues may be fixed by the time you’re reading this. If you’ve noticed any disruptions this week, rest assured they likely aren’t unique to your account, and things will return to normal soon. Some users might express frustration over “low reach” compared to other platforms, but don’t let that deter you—Instagram remains one of the best platforms for brands and business.
LinkedIn Newsletters
LinkedInhas recently enhanced their newsletters by adding new features, such as personalized SEO titles and descriptions, improved subscriber analytics, and customizable formatting options. These updates aim to help users better manage and promote their newsletters while tracking performance more effectively. LinkedIn’s goal is to streamline the process for content creators, ensuring their newsletters reach a broader audience and offer greater engagement insights.
X and Elon Musk Take Center Stage in America’s Election
Unless you were under a rock for the past week, you are aware of the fact that X’s Elon Musk hosted an interview with Presidential Candidate Donald Trump on X’s Spaces. No matter whether you support Trump, Musk or not, it is hard to argue with the results of this Space:
- 270 Million Views
- 109 Bookmarks
- 728K Likes
- 30K Quotes
- 142K Reposts
X Data also shared this summary of the age demographics:
Our highlighted post from this week is one that addresses whether brands and businesses should be on every social network. Hint: they shouldn’t.
Just like it’s nearly impossible to stop a runaway train, it is nearly impossible to be on every social platform.
In a recent blog, Seth Godin highlighted the first principle of risk reduction is to figure out if you can stop a train later. If you can’t, don’t start.
How does this relate to social media? It’s simple: if you create profiles on every social channel, the time commitment to continously create content, build a following and engage on all platforms will quickly overload even the most seasoned social media managers.
Instead of being everywhere, reduce your risk by selecting the channels that make sense for your business and the ones that you can actively maintain a presence on.
https://youtube.com/shorts/Agbv1B_nG7c?si=DBSlOrGfLFH0frl1
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