How to Utilize Pinterest as a Marketing Tool

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Pinterest was first released in 2010 with the first pin being a photo of a cut out paper shape of a couple kissing on a bike, pinned by co-founder Ben Silbermann. After a few hiccups it didn’t take long to join Facebook and Twitter at the top of social media.  This is an app for everyone with many different topics. Pinners can share, create, repost and collect information in pictures or videos.  You can store these “Pins” on boards you create that have specific themes. It started as more of a … [Read more...]

How One Caterpillar Dealer Conquered Social Media

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We would like to boast a little about our client, Carter Machinery, a Cat dealer located in Virginia. We have been working with Carter since their initial entrance into social media several years ago. During that time, the Social Buzz Lab has worked closely with the entire Marketing Department at Carter to successfully build their presence on all of the major platforms, including Facebook, Instagram, Twitter, Google+ and YouTube.  This digital presence has enabled Carter Machinery to interact … [Read more...]