Why is it so important to attend social media conferences

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Having a job in social media is amazing.  There are still lots of people who think that you just sit on Facebook all day, but there is more to it than that.  One figures out your social media strategy, finding the right time to post, understanding what works and what does not, and building strong connections with clients and fans on a daily basis.  By attending a conference one is able to connect with others who are like you.   You can learn from others as well as what is new and evolving in the … [Read more...]

Your site doesn’t just sit on a computer anymore!

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     Responsive web design has evolved over the last few years along with more interactive users.  This is a technique for creating websites that work on mobile devices, desktops, tablets, tv’s, gaming consoles and even wearables.   Technology is ever changing so you know the screen size will transform with it.  This is why it is important that your site can adapt to any screen size.  Users today have high expectations and if your site is not responsive they may move on to something else. Check … [Read more...]

How To Get the Best Results From Google Search

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Most of us use Google to search. In fact, we have replaced search in our vocabulary with Google.  It's very frustrating to search for something and have the results come up with everything but what you're looking for. Mashable ran a great post on Google Search Tips with an interactive graphic created by OnlinePhD.org.  Become a Google Master with these 20 Google Search Tips … [Read more...]

3 Ways to Benefit From Google Search Plus Your World

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Google recently released one of the biggest changes to its search engine in a decade.  With the input of only a few characters you will get personalized results based on content from Google+  profiles, posts, photos and business pages. Google explains,  "We’re transforming Google into a search engine that understands not only content, but also people and relationships." 3 User Benefits from Google Search Plus Your World Find People Online - when you start entering characters in a name … [Read more...]

The Secret to Get Facebook and Twitter to Play Together

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If you’ve been surfing the Internet or watching TV you’ve noticed the shift in marketing.  Today’s active brands are sending you to Facebook and Twitter to get their message.   But, do they work well together? Do you need to use both Facebook and Twitter? Lauren Friedman with iMedia Connection describes the crucial differences in Facebook and Twitter. “On Facebook, the goal is user interaction, while on Twitter, it's all about brand evangelism, with retweets acting as the most valuable … [Read more...]

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

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Facebook and Twitter have become a crucial piece of our marketing strategies.  Here is an excerpt of an article I wrote that was published on Social Media Today. In this piece I have listed ways you can integrate Facebook and Twitter with your traditional marketing. Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales … [Read more...]