Seth Godin is one of the most well known names in marketing today. He is a best selling author, entrepreneur and public speaker who founded both Yoyodyne and Squidoo. His blog, http://www.sethgodin.com/sg/ , is very inspiring and extremely popular.
Seth believes “marketing is no longer about the stuff that you make, but about the stories you tell.” Marketing is ever changing and today selling the product has become more about the connections you create. With all the choices there are today it is hard to make your brand stand out. You have to market your product or idea in a way for those who are going to listen to your message and care what you have to say. Godin believes that people care about themselves and by tweeting, commenting, sharing posts from certain brands it is more about the reflection of them and not necessarily about the brand. He said “It costs something to give companies attention and people are not going to give their attention just because a company bought a full-page ad in the newspaper.” Some how that particular brand has made an emotional impact on them enough to grab attention. Start making connections with your clients and they will share your story.