Twitter | Social Media Consultants | Roanoke, VA

SCOPING TO REACH YOUR AUDIENCE

If you are an early adopter and are looking for the next social platform, look no further! Periscope is a streaming app that allows users to broadcast live, while followers can view live and engage with the presenter while streaming live. You can also watch a replay of the scope for the next 24 hours. Users can "heart" the broadcast if they like what they see and hear. This app is owned by Twitter and it has already become a social media game changer. . We have added Periscope into some of … [Read more...]

Filed under: Marketing, Social Media, Social Networking, Strategy, Twitter Tagged with Audience engagement, Broadcast, Broadcasting, Engage, Live, Periscope, Scoping to reach your audience, social, social media, Social Media Platform, Social Platform, Social Support, twitter, Unique, Value

How to Respond to Social Media Comments

By Patsy Stewart 35 Comments

Whether you are involved in a blog post or social media platforms, comments mean that you are engaging with your fans. It is very important to start and continue that conversation. But sometimes comments can come back to bite you if you are not careful. Just because you produce some great content and get a lot of positive responses doesn’t mean you wont get some remarks that are not as optimistic. Social media is all about impressions and creating a more personal conversation between the … [Read more...]

Filed under: BUZZ, Facebook, Google+, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Social Networking, Strategy, Twitter, Youtube Tagged with actions, bad comments, bad conversation, be social, comments, converstaion, don't do on social media, engaging, FAQ, generate traffic, genuine, good comments, good conversation, how to, how to get more fans, how to get more likes, Impressions, Motoring your site, Personal, response, short and sweet, social buzz, social converstation, social media, social media engagement, social media strategy, traffic, visual brand engagement

Choosing the Appropriate Social Media Platform for Your Content

By Patsy Stewart 4 Comments

Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them! Many companies constantly post but do not receive the results they are looking for. Once you know your readers, you will be able to promote not just what your company has to … [Read more...]

Filed under: BUZZ, Facebook, Google+, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Social Networking, Strategy, Twitter, Youtube Tagged with branding, brands, build relationships, cheat sheat, demo, engagement, facebook, google+, how to, infographic, integrated marketing, likeable, linkedin, marketing strategy, media platforms, personal brand, pinterest, pros vs cons, readers, social buzz, social media, social media strategy, social media tools, social networking, target reach, tools, twitter, visual

First #HootUpROA at Roanoke Higher Education Center

By Patsy Stewart 2 Comments

Hootsuite is coming to town with the first #HootUpROA, held at the Roanoke Higher Education Center. Our very own social media scientist, John Lusher has been working with Danielle Hatfield, a Hootsuite Envoy from North Carolina, to organize the event. The event is directed to those professionals and students in and around the Roanoke community who want to learn social media best practices using Hootsuite, one of the most popular social management tools. Mark your calendar for#HootUpROA, … [Read more...]

Filed under: News and Events, Twitter Tagged with Hootsuite, hootuproa, panel, panelist, roanoke, roanoke higher education center, roanoke va, twitter

Three Reasons to Take Twitter Seriously

By Patsy Stewart 2 Comments

Twitter is one of the most mis-understood social networking platforms. Most people find it complicated and hard to grasp and understand. How can you sell a product using 140 characters? Why does anyone care what you had for breakfast? Who wants to bothered with text messages from people you don't know? What value could you possibly gain from 140 characters? As an early adopter of social media, I have been using twitter since 2007. Did I understand the value of those early 140 character … [Read more...]

Filed under: Social Media, Social Networking, Strategy, Twitter Tagged with brand ambassadors, build relationships, online relationships, search engine, social media, social media strategy, social network, twitter

The Secret to Get Facebook and Twitter to Play Together

By Patsy Stewart 1 Comment

If you’ve been surfing the Internet or watching TV you’ve noticed the shift in marketing. Today’s active brands are sending you to Facebook and Twitter to get their message. But, do they work well together? Do you need to use both Facebook and Twitter? Lauren Friedman with iMedia Connection describes the crucial differences in Facebook and Twitter. “On Facebook, the goal is user interaction, while on Twitter, it's all about brand evangelism, with retweets acting as the most valuable … [Read more...]

Filed under: Facebook, Social Media, Social Media Optimization, Twitter Tagged with build relationships, engagement, facebook, how to, marketing, social bookmarking, social media, social media marketing, social media optimization, twitter

Is Your Head TOO Big to Show a Little Gratitude?

By Patsy Stewart 6 Comments

I have built a fairly large social network. Combining my contacts from all of my networks I have nearly 17000 connections! How in the world can I manage that many connections? The funny thing is, that number is probably very low compared to many key influencers who have much larger and more active networks than I do. What are your expectations? Do you expect a seasoned blogger or a Twitter Superstar to show you gratitude for re-tweet's? When you receive a thumbs up or a like on Facebook do … [Read more...]

Filed under: Facebook, Social Networking, Twitter Tagged with etiquette, facebook, gratitude, social media, social network, thank you, twitter

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

By Patsy Stewart 11 Comments

Facebook and Twitter have become a crucial piece of our marketing strategies. Here is an excerpt of an article I wrote that was published on Social Media Today. In this piece I have listed ways you can integrate Facebook and Twitter with your traditional marketing. Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales … [Read more...]

Filed under: Facebook, Marketing, Social Media, Social Media Optimization, Traditional, Twitter Tagged with facebook, integrated marketing, social media, traditional advertising, traditional marketing, twitter

What the Heck is BUZZ?

By Patsy Stewart 2 Comments

BUZZ... everyone talks about it, but what is it? In marketing, BUZZ is when people talk about your brand, many with enthusiasm and excitement. Marketing Buzz, also known as word-of-mouth marketing, is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Today there is a rush to engage online influencers to create BUZZ. Brands are paying or rewarding popular bloggers and celebrities to talk about their product or service using … [Read more...]

Filed under: Branding, BUZZ, Facebook, Marketing, Social Media, Twitter Tagged with brand, brand ambassador, brand evangelist, buzz, facebook, marketing, online influencer, social buzz, twitter

First #HootUpROA at Roanoke Higher Education Center

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