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4 Reasons to Feature Facebook Page Owners

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The recent upgrade to Facebook pages has provided opportunities for companies to strengthen their brand. Unfortunately most have not taken advantage of one of the coolest new features... the opportunity to identify the person behind the page. Stop Hiding Behind Your Logo Successful social media strategies include having a transparent  presence. What does being transparent mean?  Of course being authentic and honest is extremely important but also knowing “who”(page administrator) instead of … [Read more...]

Filed under: Branding, Facebook, Social Media Tagged with , , , , , , , , , , ,

The Secret to Get Facebook and Twitter to Play Together

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If you’ve been surfing the Internet or watching TV you’ve noticed the shift in marketing.  Today’s active brands are sending you to Facebook and Twitter to get their message.   But, do they work well together? Do you need to use both Facebook and Twitter? Lauren Friedman with iMedia Connection describes the crucial differences in Facebook and Twitter. “On Facebook, the goal is user interaction, while on Twitter, it's all about brand evangelism, with retweets acting as the most valuable … [Read more...]

Filed under: Facebook, Social Media, Social Media Optimization, Twitter Tagged with , , , , , , , , ,

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

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Social Buzz Lab

Facebook and Twitter have become a crucial piece of our marketing strategies.  Here is an excerpt of an article I wrote that was published on Social Media Today. In this piece I have listed ways you can integrate Facebook and Twitter with your traditional marketing. Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales … [Read more...]

Filed under: Facebook, Marketing, Social Media, Social Media Optimization, Traditional, Twitter Tagged with , , , , ,

4 Buzz Generating Tips for Your Facebook Page

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Social Buzz Lab Facebook Insights

You've created a dynamite Facebook page, you've got the 25 "likes" to get a unique username and you've posted lots of good content!  Take a look at your insights and see if your page is generating any Buzz! Last week I opened a discussion tab on the Social Buzz Lab page and invited people to post links to their pages on it.  I called it  TueZday Link Buzz! You can see the spike in the page activity from the image. Post views and post feedback had a huge increase also. Thanks goes out to … [Read more...]

Filed under: BUZZ, Facebook, Social Media Tagged with , , , ,

What the Heck is BUZZ?

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social buzz lab hummingbird

BUZZ... everyone talks about it, but what is it? In marketing, BUZZ is when people talk about your brand, many with enthusiasm and excitement.  Marketing Buzz, also known as word-of-mouth marketing, is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Today there is a rush to engage online influencers to create BUZZ. Brands are paying or rewarding popular bloggers and celebrities to talk about their product or service using … [Read more...]

Filed under: Branding, BUZZ, Facebook, Marketing, Social Media, Twitter Tagged with , , , , , , , ,
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