Welcome to the latest edition of What’s the BUZZ in Social; covering the latest social media news and changes. In this episode we also explore whether you should or should not ride the wave of Bluesky.
Instagram Moves Stories Highlights to Their Own Tab. Soon your Instagram profile will look a bit different. Instagram is moving your Story Highlight Bubbles (now located above your grid) to their own dedicated tab. Ready more in this post from Social Media Today, LLC : Instagram Moves Stories Highlights.
Currently on you can enable anybody to follow your personal Facebook profile, by switching your “Following” setting to public.
Facebook remove public followers
As Facebook explains:
“When you follow someone, you see their posts in your Feed. You automatically follow people you’re friends with. You can also follow the posts of people you’re interested in. You can also choose to allow people who aren’t your friends to see your posts in their Feed.”
So it’s a means for non-connections to stay up to date with your Facebook posts. Which is probably not necessary for non-creator or business accounts, so Meta’s decided to remove the option.
TikTok
A recent analysis by Pew Research Centers sheds light on the TikTok accounts favored by American users, revealing the platform’s landscape is dominated by:
- Internet-native content creators
- High-profile influencers
- Traditional celebrities
The study also uncovers a significant trend in user preferences:
Entertainment vs. News
TikTok users overwhelmingly follow accounts focused on:
- Pop culture
- Entertainment
These categories far outweigh accounts dedicated to:
- News
- Politics
This preference underscores TikTok’s primary role as an entertainment platform rather than a news source for its American user base
Learn more: Who U.S. Adults Follow on TikTok
Are You Riding the Bluesky Wave?
The most recent figures show that the Bluesky social network continues to gain users. Currently at around 20 Million users total using the text-based app that is a direct competitor to X (formerly Twitter).
Since the recent U.S. Election, several high-profile individuals along with longtime X users have abandoned X and moved to Bluesky. So the question is; should you join the people moving to the X competitor?
The answer is the same as it is with every social platform and channel; it depends. If a text based/micro-blogging social network fits into your overall marketing and social media strategy, then building a presence on Bluesky may be beneficial. However, if you are joining Bluesky due to FOMO (fear of missing out), or because you see others doing it, those may be the wrong reasons to add yet another channel to your plate. Another point of consideration is this: if you want to join Bluesky to show X and Elon Musk that you’re unhappy with the X platform, that is the wrong reason or motivation to do so.
As you build your brand, or future build your businesses brand on digital media, you should evaluate and decide which platforms fit with your target audience, along with the platforms that support the type or types of content that you are comfortable creating. The choices of which social platforms that you should spend your time on can change as your goals change or as social media platforms change and evolve. It’s worth evaluating and reevaluating those choices on a regular basis.
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